did you watch it?

Of course you did. I am talking about the superbowl but really want to share a big lesson here. One that will help you make more instantly — once your realize the power and simplicity of it.

It’s Sunday night and of course , just like the rest of us I am watching the superbowl.. Not because I am such a big football fan. I love to see the commercials.. Loved the one where the guy threw the ball and hit his boss way below the belt– Think it was a Doritos commercial???

Here’s the lessons -

While I am watching out of the corner of my eye I am on-line catching up on some e-mails and a few other things. I just started getting some e-mails with the headline INTERCEPTION  and DID YOU SEE THAT?

Great headlines and the lesson is that you can use current events to make more money regardless of what industry you are in. One of the classic books on selling in print was written by Robert Collier and one of the big takeaways is that you should ALWAYS be entering the conversation going on in your prospects head..

Tommorow and maybe for the rest of the week people will be talking about this game and you can use it to your advantage by talking about in your ads and marketing …
How about a promotion — If the Steelers win you get X off and if the Cardinals win you get X ….
Poll your customers and ask their opinions. Ask your customers which ad they liked best. You could even have  a contest on what the final score will be and the winner gets your product or service !

BUT HERE IS ANOTHER IMPORTANT LESSON  aboiut entering the conversation going on in your customers mind. Here is an exercise that is GUARANTEED to help you earn more… READY?

Grab a pad and make a list of every single reason a person could decide not to do business with you.. GO AHEAD — REALLY !

Now  next to that make a list of every reason they should do business with you and write down each thing you do or offer that answers their questions and takes away their fears!!!

The final step here is to now take this information and start using it in your own marketing campagins…. !!! you will quickly start seeing the difference

Dedicated To Increasing Your Profits and Wealth,

Brian Sacks

HERE ARE A FEW PS”s

PS # 1 Check out some of the older posts  if you are a new subscriber

PS # 2 – Leave your comments below and tell us what your favorite superbowl ad was

PS # 3= Many subscribers have written in and wanted to know what software I use for e-mail. The software I use is  aweber and they have the best delivery of any I have seen , plus they allow you to check your stats and do a lot of other very cool things.
In my opinion they are way too cheap for all they do But I’,m not going to tell them and you shouldn’t either

If you want to build your own list and deliver an on-line message to them very quickly ( and easily- even I can do it)
Check it out here 

http://www.aweber.com/?302018

In fact they even give you a free test drive and its’ super simple ..with lots of tutorials ….

 http://www.aweber.com/?302018