Loading ...Just got back from my doctors office and surgery is scheduled of march 10 10. So let me catch you up if you are new and updates since my last post.
THERE ARE MANY MANY LESSONS HERE !
A few months ago I went to the doctor because I was congested and he found a small lump on my neck- barely noticeable. He gave me anti-bioitcs and it did NOT go away.
So he performed some biopsies ( THAT REALL HURT) and they came back inconclusive. Then more of these biopsies in a hospital where I was put to sleep..
We were told that preliminarily they looked like cancer but that we wouldn’t have the full results until the next week. Needless to say this was a BAD WEEKEND for my family. My outlook was remarkably good. In fact I was ready to deal with whatever hand I was dealt.
Since this came back bad they scheduled me for the following Tuesday to have 20-30 biopsies of my head, neck, throat etc to see where the cancer might be coming from.
Monday the doctor called to say the result was negative and to move this story along a little — all 20 or 30 biopsies came back negative too !
PRETTY GOOD HUH?
Went back for a follow up and the doctor said that this thing shoudl come out regardless. My wife Sherri than decided to find a specialist at University of Maryland Hospital.
That was 3 weeks ago – He is a head and neck cancer specialist. Went to see him and waited about an hour and a half in a packed waiting room. I don’t wait well!!!! He told me that although all those tests came back negaive that it really didn’t mean anything so he sent me for more tests..
A pet scan – an MRI a sonogram and some blood tests. All cam back negative for cancer.
WAIT– WE’RE NOT DONE YET!
Just went to see him and he told me he still doesn’t like the way this thing feels and looks and it still could be cancer !
WOW! WHAT A ROLLERCOASTER ! I won’t be able to tell you the answer until march 11! and he won’t know until he gets in there.
NOW – LET”S TALK ABOUT WHAT YOU NEED TO LEARN FROM THIS !
1. My personal feelings on all this has been very positive. Hoinestly I am too busy to get upset. I am ready — The only frustration is NOT KNOWING!
2. This guy is a specialist. He is not easy to get to. Unlike my internist or the ear nose and throat guy who found it. This guy is one of a handlful of experts in the whole country in this area.
3. I didn’t shop him — I don’t even know what he charges. All I know is that I have a problem and he can fix it. Now – how do you apply that to your business? Do you solve a problem or are you a “head of lettuce” who is trying to be all things to all people.
4. I was NOT Referred to him. My wife went on-line and foudn the top guy . Can your clients find you on-line. Are you postioned as an expert when they do?
5. He didn’t pick up the phone when I called. NO EXPERT picks up their own phone- They are hard to get to and you must make your clients feel that way too !
BOTTOM LINE : What I am trying to tell you here are 2 different things. Both are equally important! Ready?
First- How you handle issues mentally will determine the outcomes!
Second- You must be seen as an expert! period! It can not be about costs or price — you can NEVER EVER WIN THAT BATTLE.
Indentify a problem and make yourself the solution. I know it sounds counter intuitive- but if you are trying to be everything to everyone than you wind up being a nothing to noone!
Now here’s what I want you to do – Tell me below in the comments area what you believe to be the biggest challange you have and I will work on sharing my secrets with you on those topics!
Brian
PS– Is this economy getting you down?
check out this webinar for some simple answers.
http://profitandwealth.com/webinars/2008-10-14/
PPS- Have you left your comments yet? Go ahead! I read them all!
PPPS— In an earlier e-mail ( scary picture) I mentioned that while I have been spending alot of times in doctors offices it has not all b een a waste. I have become addicted to reading business books and this is the best way I have ever found to get just the “meat” and implementation items. go check it out for yourself at www.readthemquickly.com
{ 2 comments… read them below or add one }
After over 20 years in the mortgage industry I beleive I can typically capture most clients…..but as we all do I have issue’s that stand in my way the largest being PROCRASTINATION……and suggestions ?
Brian,
I just read your “scare” update and all I can say is that you are on the granddaddy of all roller coasters!
Wow! What a ride!
I will include you in my prayers for a positive outcome on the 10th.
By the way, we experienced a miracle! My mother’s cancer is gone….completely gone! A clear blood test and PET Scan showed no signs of her Stage III Terminal Colon Cancer. Praise God!
The doctor couldn’t explain it…..so I explained it to him! Told him we had a Blessing at Church two weeks before and Mom is on three different prayer wheels…God does indeed perform miracles!
Personally, I am two weeks away from launching my blog and am writing my sales letter to launch my Seminars. It has been pushed back because I made Mom my priority….now that she’s well…full speed ahead.
On your “scare” blog, you are right on as usual…….your outcome is determined by your mental attitude and if you are not positioned as the expert….you will never win the price battle. Your trip to the Head and Neck Specialist illustrates that perfectly!
I believe that ….along with what you said…..in addition to being able to do something that you really have a passion for…..and it’s hard to fake passion……if it’s something you really believe is the right thing to do…..and you are able to convey that to your audience….no one who has the need you are addressing will be able to walk away!
My biggest challenge is still prioritizing my tasks and managing my time. I sometimes still feel overwhelmed by all the things I have set out to do….even though I want to attack them in order of priority one at a time.
I still allow time wasters to get in my way and distract me…..
You are the master of all you do….I am still learning…but I owe a lot to you for helping me get as far as I have. I miss being able to talk to you and see you on a regular basis as I had the last 3 years.
When you have a health scare as you are having and as I had with my Mom the last 5 months, it forces you to reassess your priorities and realize what’s really important.
I will continue to pray for your good health, my friend.
Walt