THE REST OF THE STORY

Just heard that Paul Harvey the famous commentator on radio and tv died. He was famous for a certain formula that I want to show you.

He would start with a very intriguing comment or statement that would tease you and get your curiosity going. Then he would say “stay tuned for the rest of the story” Well if you were interested or even if you weren’t you still needed to wait around to hear what he was going to say.

Then he would come back on and give you the story and end with “Now you know the rest of the story.”

NOW HERE’S HOW YOU CAN APPLY THAT .

Look at your advertising and marketing pieces. The logical thing to do is to tell people what you got. No teasing – Just give it right to them!

FHA 5 %refi-now! BLAH BLAH BLAH BLAH !

But what if you were to go ahead and tease them first.

Government program still allows people with less than perfect credit to get approved?
or
Little known program allows _____________ to ___________________

or

11 Things you must know about-____________before you apply.

Simply apply the formula’s regardless of what business you are in.
CPA- 7 Loopholes The IRS Hopes You Never Learn

Attorney- 10 Things You Must Know To Win Your Case

Physician- Don’t __________ until you know ______________
The goal of your ads shouldn’t ever be to “SPILL THE BEANS”  It should be to create curiosity about what you offer. No one really cares about the “it” they care about what “it” will do for them.

Whether you think you are an expert or not — your prospects do ( at least they should)

BIG IDEA– EVERYONE wants to know secrets and ways to avoid being taken advantage of.

This is a pretty high level idea I have just given you and you can see how I use it regularly to evoke your curiosity.

Here is an example from an event I have coming up in the mortgage industry.

For the upcoming UNFAIR ADVANTAGE WORKSHOP which I hope to tell you more about this week we are having a full day on Reverses…

Now I could have just said that right? But that in and of itself is not that sexy is it?
Instead — I said We will spend an entire day teaching you every secret/tactic/ trick to profit from the largest niche to ever hit the industry. The people in this niche are dying for your services.
Learn to master this niche  and you will produce income for the next decade!

So now YOU KNOW – the rest of the story too !

Go ahead and look at your own marketing pieces right now and start fixing them. You’ll quickly see your bank balances go up.

Dedicated To Increasing Your PRofits and Wealth,
Brian Sacks

– What’s your roadblock? What topics would you like me to help you with or do a teleseminar on ?
Leave me your comments below! and while you’re here go ahead and check out some of the other posts.