What I learned in Tennessee

Got back late last night from a weekend visit to Memphis and Nashville with my son. Really fun trip  and a good get away before my surgery scheduled for 7 am tommorow.

So let’s get to the lessons.
First we rented a car from AVIS – actually my brother in law did. When we got to the avis area in the garage his name was on a board and the slot # where his rental would be located.

That’s really smart for a couple of reasons. First they are treating their best clients like Royalty. Do you?

They are making it easy to do business with them. Do you?

Too often we spend 80% of our efforts on the people who only produce 20% or less of our income and then totally ignore the 20% who account for the majority of our income.

LESSON- Be good to your best customers and stop wasting time with the others. You should of course work hard to make some of those 80% into your top 20%,

My son wanted Ribs so we asked around and everyone told us about this one place called The Rendezvous- It really wasn’t that great. Very disappointing.

BUT- still all the locals recommended it. If I went into your town and asked people who had the best_______( whatever you do) would they recommend you? If the answer is no than you need to get working on PR and other low cost but effective strategies to be seen as the obvious person in your town.
CHECK OUT THE LINK TO THE RIGHT TO LEARN 11 LOW COST/FREE Ways to generate new business– instantly.

Goes to show you that you don’t have to be the best! you just have to be a great marketer. Don’t misunderstand- I am not telling you to be bad. Just that the best is relative– and mostly in your head… not reality.

Got to the hotel – again they upgraded the rooms because my brother in law is a Platinum traveler with them. He wouldn’t even think of staying anywhere else… Look at your business – do your clients feel special.

Doesn’t cost you any extra to make them feel that way!

THere were a few other lessons but I’ll save them  for another time. Right now you need to get busy playing prospect and customer to your own business so you can fix the holes.

Dedicated To Increasing Your Profits and Wealth,

Brian Sacks

PS- Before I left I got my DanKennedy Marketing Newsletter and I brought it along with pen and highlighter…  check this out

www.freegiftfrom.com/briansacks

PPS- Got pulled over after only 10 minutes in Tennessee. Cop said  “YOU KNOW WHAT THE SPEED LIMIT IS “BOY”. Little shocking to hear since I am  from the north. Little freaky. But he was nice and let me go after I pleaded ignorance. *which was true- in this case* I thought it was 65 but it was really 55.