Loading ...Just watched a commercial for Hyundai motors and wanted to share an important lesson i learned from it with you. We are in a recession right? All of the major auto makers are begging for a bailout from the government. Even Toyota is struggling.
Now here comes a little company alot of people joke about and they have people waiting in line to get their cars. Really,can you imagine that.
There are a few “take aways” from this.
THEIR ADS ARE GETTING RIGHT INTO THE CONSUMERS HEAD.
They are coming right out and addressing what’s on their customers mind and are guaranteeeing it. On this commercial they will allow you to go 3 months without a payment if you are laid off. If things still don’t get better for you than you can just return the car and NOT have it go on your credit report.
Now they also offer a great product at very affordable prices. That’s interesting. See there are 3 ways you can price.
Be the most expensive- Do less make more
Be the least expensive – Work more and harder
Offer a great service at a reasonable price and back it up with a YOU can’t lose promise that overcomes all of the fears that are currently on your prospects minds.
Now go see how you could do that?
See when you are able to take away their fears – price is no longer the issue. So get creative here- Even outrageous while still making sure you can deliver on your promises.
Dedicated To Increasing Your Profits and Wealth,
Brian Sacks
www.profitandwealth.com
PS- Know someone who would benefit from these columns? Send them to www.profitandwealth.com/free
WHAT HAVE YOU DONE ( or doing now) THAT GET’S INTO YOUR PROSPECTS HEAD AND TAKES AWAY THEIR FEARS
