Loading ...One of the best ways to generate new business is to tap into what’s already on your consumers mind. Take a news event or current affair and turn it into an event for your business.
WARNING: Your actually going to need to spend some time thinking about this…
If you can get a copy of THE USA TODAY for today Thursday May 7,2009.
You will see a full page ad from MARS CANDY offering FREE CANDY . They are calling it the Choclate Relief Act.
Very smart– They are tapping into the information that is on all of our minds right now and is being covered and talked about each and every day in newspapers, tv, radio and at the water cooler.
Government Releif ! I have a very strong opinion on this and feel we are headed toward socialism but that’s a whole different topic right?
The Mars Company offer is to make every Friday from now until September a Happy Friday. So you just cut out their bar coded coupon and get free choclate – any of their products?
IS THIS FINANCIAL SUICIDE?
Many of you reading this will think – OH NO ! Giving away all of this free candy or (whatever you sell) will send me right to bankruptcy. Truth is they will be getting a ton of profit from this promotion. In fact I might go ahead and see if I can buy their stock?
LET’S BREAK THIS DOWN.
Mars has a number of big competitiors like Hershey and Nestle. Yes- they will be spending money to give away this free candy- But guess what- their overall sales will go up. They are basically giving you a free taste test and hoping you get addicted.
PERSONALLY- I am a closet “Snickers” addict – don’t tell anyone ok?
They hope once you try their candy you will become addicted- Just like the drug dealer at the high school giving out samples- Just like the cigarette companies that used to send attractive young women out in low cut outfits to handout a FREE pack of cigarettes.
The other smart thing they are doing is tracking these sales — *they have put a bar code on all of them.*
SO NOW LET”S TALK ABOUT WHAT YOU CAN LEARN AND USE RIGHT NOW FROM ALL THIS!
-First- Tie a promotion into the news or a current event so it’s easy for your prospects to relate to.
- Second- Give people a FREE TASTE and get them addicted. I know – this doesn’t apply to you right? WRONG! In the mortgage business if I had a great referral source I might offer them the ability to test me with one of their clients and make an irresistible offer. I’ll waive all my fees and waive appraisal and credit report so you can give me a try- You’ll look good MR/MS. realtor by being able to pass this on to your client. If I do a good job- we can work together. If not we gave it a try.
HOW CAN YOU APPLY THIS TO YOUR BUSINESS?
3. They are making their ad dollars trackable and accountable meaning they will know exactly how many people took them up on their offer and then be able to compare overall sales volume.
OK- ONE MORE EXAMPLE ! Let’s say I owned a collision repair facility. ( i don’t) I would offer an insurance adjuster a FREE REPAIR so he /she could see the work I am capable of.
This is very similar to the FREE TEST DRIVE I am offering people at my new community for originators- www.loanofficerformula.com/join
Not sure if I should tell you this or not because it’s kinda “secret sauce” ninja stuff. But you already know I am a student of persuasion -
This whole idea is called “RECIPROCITY” – Giving something “good” away creates a subconscious obligation on the part of the person receiving it. This forces them to reciprocate meaning BUY MORE !
Now go ahead and stop reading this and get going doing something with it in your business.
Dedicated To Increasing Your Profits and Wealth,
Brian Sacks
PS- Know someone who would benefit from these posts or “needs” to read Think and Grow Rich and The Science of Getting Rich? Go ahead and send them to
They’ll thank you !
PS- What do you think>? Leave your comments below
