WHAT IF A ZEBRA WANTED TO BE A LION?

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by Brian Sacks · 0 comments

in Profit Stimulators

I am just getting back from a 2 day seminar I conducted on Marketing and Persuasion for The National Association of Respsonsible Loan Officers ( www.narlo.com). Following that seminar I had 2 days with my Platinum Group. These are some of the top loan officers in the country and we spend 2 days working on their business.

BUT DON”T BE FOOLED INTO THINKING…that the advice I am about to give you is just for originators. It applies to each and every business that has employees. This is a problem that is truly unviersal. Every business owner I have ever come across is very slow to fire and usually very quick to hire. In reality you need to do the exact opposite. FIRE FAST- HIRE SLOW..

This is a lesson I learned from managing employess and multiple locations. See once you fire that rotten apple the rest of the inmates return to their cells and start getting productive again. But I digress…

This member of my Platinum Coaching group had a “rotten apple” and he refused to recongize it after me pointing it out to him dozens of times.

WHY?

It was just easier to keep her. It’s really that simple. Thru many months of consulting and coaching he turned the corner, changed his bad habits, implemented marketing techniques that were working and was finally doing well. What did she do? Yup ! You guessed it .. She Quit and left him high and dry when he needed her most. But what’s worse is he just hired her back.

LOTS OF LESSONS

First — The problem is that she only sees him the way he used to be and no matter what he does or says or acts will change the way she sees him. He has moved on to great things.. She still sees him as the same old person as before.

SHE MAY WANT TO BE A LION … BUT she can’t because she is a zebra and no matter how hard she tries she will always be a zebra… YOUR JOB is to make sure you realize that and don’t give a zebra the job that is designed for a lion.

Second– We are all mostly lazy and scared.  Yeah I know that is harsh but you know its true. See everyone would rather put up with a “bad employee” because it is easier than interupting the business and spending the time to find and train a new person.

BUT IF YOU HAD systems in place you wouldn’t need to . You just plug in the new person and the training is already in place because of the systems you have… Stated a bit differently – The systems are what matter.. not the people. If everything you do is written down in systems with examples all you need to do if then find the right person.

THIRD– It is dangerous to rely on just one person. Forget about them being bad. What if they are awsome but for some reason quit or get sick or take a long vaction etc etc? Think about FORD or GM .. If a person on the line quits does the production line go down? NO WAY ! So don’t allow yours to!

It might be  big coincidence that I just started reading Dan Kennedy’s NO- BS book on RUTHLESS MANAGEMENT OF PROFITS AND EMPLOYEES. It is worth reading.
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To Your Next 12 Months,

Brian Sacks

brian.sacks@gmail.com

PS- Want to achieve more in your next 12 months? go to http://www.brian.in12months.com

Want to learn about the systems that can create wealth and profits for you?  go to http://www.whatiused.com

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