SCOTT BROWN- BIG LESSON

Scott Brown just won the Mass Senate Seat?  This is not a political statement but there is a lesson… and you can use it in your business.

WHY DID SCOTT BROWN WIN?

I am sure there a lot of reasons but I am NOT going to do a political analysis so relax. But what seems very obvious is

– His opponent took her win for granted.
- She seemed to be out of touch with what the “people” wanted.
- He harnessed the power of what his people wanted and exploited it.

THAT IS EXACTLY WHAT YOU NEED TO DO WITH YOUR MARKETING !

1. Never take your clients for granted- too many others are trying to steal them from you — especially now. Give them special discounts for being loyal. Communicate with them regularly by mail and on-line.

2. LISTEN: to what they want and then give it to them the  way they asked for it. DON”T THINK THIS IS TOOOOOOOOO SIMPLE ….

One of the most powerful copywriting and sales strategies is to use your buyers exact words- repeated back to them when offering them your product or service.

3. Create a discussion and controversy around you.. People love controversy.

Years ago I listened to a tape by the great copywriter Gary Halbert

He asked– Would you rather have a starving crowd or the best burger in town.

Of course it’s the starving crowd– and that’s what Scott Brown harnessed.

NOW go see what your crowd is starving for– find it- and offer it to them using their own words to sell it to them..

Dedicated To Increasing Your Profits and Wealth,

Brian Sacks

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PS# 2- What do you think of this post? Rate it above by hitting the stars and make sure to leave your comments below

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