What do these 3 things ( people and company) have in common? Keep reading and I’ll tell you the answer and also give you a great marketing lesson.
This whole idea started with me going out for lunch yesterday. I got a great sandwich and was searching for a drink. Usually I would have gotten my usual – A snapple green and black diet iced tea lemon. Problem was they were out of it.
SoI just got the only kind they had left. It was a Brett Michaels rocks-a-lota.
To me it tasted kinda nasty but there is a great marketing lesson here so pay attention.
On this bottle of snapple is a picture of DONALD TRUMP and the Apprentice show logo. So they now have a FREE RIDE on all of these Snapple Bottles! HOW SMART !
They are co-branding the drink with the show. In fact you see this done all the time if you are paying attention. The Apprentice show has various brands and companies featured in the program. So does Undercover Boss.
What a creative way to get exposure.
On the surface you wouldn’t put it all together but they have!
LESSON:
Who can yo u co-promote your product or service with?
Who has the potential to give you exposure ?
As an example- You may have read my post last week where I announced that I am getting back into the mortgage
industry full force with the Reverse Mortgage Program. So I am now on the lookout for these exact opportunities such as care providers- contractors who make the home senior friendly, elder care attorneys etc.
Think about how you can apply this and watch your profits soar!
Dedicated To Increasing YOur Profits and Wealth,
Brian Sacks
Leave A Reply (No comments So Far)
No comments yet