FREE ADVERTISING– REALLY?

FREE ADVERTISING- REALLY?

Now before your BS antennae go up let me tell you that we really will share a little known yet highly effective technique with you that will get you FREE ADVERTISING.

Actually it is so sneaky and effective it will actually position you as THE ENDORSED EXPERT by one of your valued referral partners.  Ready?

EVERY SINGLE MONTH YOU NEED TO BE SENDING A NEWSLETTER TO YOUR CLIENTS –PROSPECTS- AND REFERAL PARTNERS. Yeah. I know you have heard that before. But you really do need to do it. If you are in the minority and actually do send a monthly newsletter than I am proud of you and I ‘m going to share a really neat strategy with you.

BEFORE WE GO INTO THE STRATEGY let me share with you the importance of having a monthly newsletter. I mean a written newsletter. Now I don’t disagree with sending an e-mail newsletter. Great idea! But you must ALSO send a written one.

WHY?

The spam police are in over drive these days. Your e-mail must get through these filters, then it must get clicked on and not deleted. Finally , it must get opened and then read. That’s asking an awful lot isn’t it. Yes, it is cheap but you get what you pay for.

LET’S LOOK AT THE NUMBERS FOR A MINUTE. Let’s say you have a database of 500 people who are clients, prospects, and referral sources. Let’s also say each newsletter ( ours is 6 pages) costs you $1.00 each to mail including printing and postage.
Each month you are spending $500.00 x 12 months = $6000.00

Now let’s say you only get 3 deals a year from mailing these 6000 pieces of mail and that you average $2500.00 per deal. Well you still have a profit here of $1500.00.
Truthfully you should see a few deals each month. But let’s stay conservative here.

THE STATISTICS.

The easiest customer you could possibly sell to is the one who already knows and likes you. These are the same folks that you want referrals from right? Well the statistics say that for every month that goes by without a contact from you that you lose 10% of your influence on them. Meaning, in less than a year they have totally forgotten who you are. Think about it. What was the name of the salesperson who sold you your last car? See what I mean.
HERE’S THE SECRET TECHNIQUE TO FREE ADVERTISING. Now that we have gone through the importance of having a newsletter let’s talk about the technique you’ve been waiting for. The FREE ADVERTISING PART. In our newsletters we welcome guest columinists. In our case it is usually an elder care attorney, insurance agent, financial planner or other senior related resource. They get a whole column with their photo.
We then get to do the same for their newsletter. In fact , it’s as if we have been endorsed by that partner simply by appearing in their newsletter.
SO HERE’S WHAT TO DO NOW! Step One. Start identifying partners that produce a monthly newsletter you could write for. Assuming you already do a monthly newsletter offer to allow them to write for you as well ( reciprocity).

If you don’t have a newsletter than I hope by now you realize how much you need one. We offer one at www.reversemortgagesuccess.com ( contact info@reversemortgagesuccess.com for more info)  or there are many other services out there who can  help you with one. The important thing is that you have one!

In conclusion, let me just give you a few little tips. Please make your content interesting and timely. No one really cares about the bondmarket and curvese etc. We try to make ours entertaining and interactive. Most of our topics and columns have nothing to do with Reverse Mortgages. But we do of course have several important components that drive referrals and new transactions which of course is the whole point. Your newsletter must get opened and read. In order to do that it cannot ever be boring! Now go ahead and get some FREE ADVERTISING!

Dedicated To Increasing YOur ProfitsandWealth,

Brian Sacks

PS- please don’t be fooled into thinking this doesn’t apply to you or your business — IT DOES !

PPS- I need your help~ Over the past month we have added 948 new subscribers — Can you help

me crack the next 1000 mark?

Hit the tell a friend button below ! and as always we would love your comments and thoughts

PPPS- ( last one I promise)  I have not forgotten about the membesrship Idea many of you have reuqested and it is high  on my agenda– but will probably have to wait until jan 2011 so stay tuned. It won’t be for everyone but those who do join — prepare for some life changing info !