Are you A “Head of Lettuce?”

If you are tired of being seen as a commodity and getting business solely based on price than pay attention to this article. It could be the most profitable article you ever read. Regardless of what business or service you provide it is easy to fall into the trap of trying to get business by having the lowest price.

WORKS FOR WALMART right? Yes it does. And it also works for dollar stores and dentists , and accountants and attorneys and all other businesses and service providers. So to be fair here you can generate business just by having the lowest price.

BUT WHY WOULD YOU ?

I did this for many years as a mortgage banker and realtor. I lost alot of business due to rates. The customers first question to me always was “What’s your rate and points?”  It took me many years to realize that I would never have the best rates or points so there had to be another way to generate business.

When you work on being the lowest price provider two things are for sure:
1. You must do a lot of volume to make any real money. Translation in real life– ALOT OF WORK ! 2. There will always be someone willing to sell it for less than you.                                                  3. If you do alot of business at a loss you will go out of business sooner!

THE SOLUTION I FOUND TO MAKING MORE AND WORKING LESS.

Have you ever been to specialist like a divorce attorney , a cardiologist, a tax attorney? Have you ever been to  a specialty store? Gotta tell you a little story here. My daughter wears a size 11 mens shoe. Yet she wants to be stylish and fit in since she is 15 and very fashion conscious. Needless to say it ain’t easy finding shoes for her that are stylish. But after many many months of searching we found a store that specializes in shoes for ladies with large sized feet. ( man I hope she isn’t reading this) They solve the problem of fashion and size but they are at least 1.5 times more expensive than regular shoe stores.

PICK A NICHE , AND CHARGE FOR IT.

Regardless of what business you are in you can either be the “low” price leader or the specialist. Think about it for a minute — If you provide a service-

WHO CHARGES MORE THE DENTIST OR THE ORAL SURGEON?

Look at any proffessional field and you will find general practioners and specialists. Guess what. The specialist always charges more.

SOLUTION: Pick a niche in your business or service area and become the expert in it. People will happily pay for your expertise so you can make more money and work less….

Know anyone else who might  benefit from this profit stimulator?  Then please send it to them … the link is below and right next to that button is the place for you to leave me your comments.. Really would love to hear your thoughts. Are there any Topics you would like to see me cover? Tell me !

To Your Next 12 Months,

Brian Sacks

www.profitandwealth.com

PS- If you would like to hear my “phenomenon” story go to  http://www.brian.in12months.com

If you would like to learn from the same “masters” I learned from go to http://whatiused.com

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Have you grabbed your FREE Copies of the 2 most sought after Classics ever writtten on the topic of profit and wealth? Think and Grow Rich and The Science of Getting Rich are both available as my gift to you ( for a limited time) at http://profitandwealth.com/freereport                                     

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