Just got back from checking my mailbox and thought I would share BIG LESSON with you here . My son is 11 years old and he just got a letter from John McCain. Not sure if he will be a Republican or not when he grows up.
THERE ARE A FEW MARKETING LESSONS IN HIS MAIL PILE THOUGH…..
One of the other items in his mail pile was a copy of the latest Robb Report which he subscribes to … If you don’t know what the Robb Report is I can best describe it as the monthly publication for millionaires that shows them the latest toys.. like ariplanes , cool sports cars, luxury jewlery , yachts etc.
If You Own a Store , Have A Professional Practice or Provide a Service Than Pay Attention To Lesson #1 – If you have kids pay or ever plan to than also pay attention to Lesson # 2. Ready ? Here we go.
LESSON #1– Message — Market– Match
Before I go into explaining this let me ask you a question..Are you getting more mail solicitations or less? I feel I am getting way less mail. One of the first things people do when business slows down is to cut expenses and the first to be cut are marketing and advertising.. REALLY REALLY DUMB !!!!
Now that there is less mail coming in you should be mailing more . You have less competition for your prospects attention now.. You have a greater chance of getting thru the clutter. So ramp up .. Now is the time !
Ok Back to Market – Message — Match. This is an idea I learned from Bill Glazer and Dan Kennedy ( check out their magnetic marketing system at www.whatiused.com) Here are the steps
1. Find your target market 2. Create the right message for it 3. Make them an offer.
In the case of my 11 year old son — the folks at the McCain Headquarters made a big mistake and wasted money. He is not capable of sending them a big check and he isn’t even capable of voting.
Direct mail DOES work but not when you literally “piss” money away sending your offer to the wrong people. Be very careful who you mail to and make sure they are capable of responding to your offer.
You need to make sure that your list is laser focused. The time you spend on this will pay off in larger response and profits..
LESSON # 2 FROM MY SON’S MAIL PILE
What are you teaching your kids? For that matter what are you reading? If you are reading the newspapers all day then its a wonder you aren’t hiding under the bed waiting for the sky to fall…
While I am writing this I am watching the news ( yeah –I know ADHD) and here is the first 5 minutes so far
1. Several people killed ( that’s Baltimore)
2. Mortgage and Credit Crisis — 2 Baltimore Banks failing
3. Housing Crisis
4. Oil prices — actaully coming down a few cents WOW !
5. Comany layoffs — GM/FORD almost bankrupt
Do I need to go on? You get the idea and hear the same things everyday.
Yet my 11 year old gets the Robb Report and is angry at me for not taking him out to look at real -estate properties to invest in. He hears prosperity thinking in our house.. Not we need to cut back!!!! But how do we make more money? My 15 year old daughter now starting her own exclusive brand of golf attire for women !
Teach your kids abundant thinking and that anything and everything is possible. The sky IS NOT going to fall !
Know anyone else who might benefit from this profit stimulator? Then please send it to them … the link is below and right next to that button is the place for you to leave me your comments.. Really would love to hear your thoughts. Are there any Topics you would like to see me cover? Tell me !
To Your Next 12 Months,
Brian Sacks
PS- If you would like to hear my “phenomenon” story go to http://www.brian.in12months.com
If you would like to learn from the same “masters” I learned from go to http://whatiused.com
PPS — Dan Kennedy and Bill Glazer have allowed me to offer you THE MOST INCREDIBLE FREE GIFT EVER.. If you are serious about creating more profits than go ahead and grab your gift NOW at www.freegiftfrom.com/briansacks
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Have you grabbed your FREE Copies of the 2 most sought after Classics ever writtten on the topic of profit and wealth? Think and Grow Rich and The Science of Getting Rich are both available as my gift to you ( for a limited time) at http://profitandwealth.com/freereport
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