You can’t help watching the OIympics. I spent most of the morning watching USA basketball, swimming , volleyball and bike races. We have 2 famous swimmers from Baltimore Michael Phelps and a girl named Katie Hoff and they are the talk of the town.
Watching these Athletes got me thinking and so here I am in front of the computer wanting to share it with you. So Listen up. There is much more to the Olympics than just watching the Athletes. There are numerous marketing lessons …. Watch the new commercials, Watch what the athletes are wearing…
Hey – before I give you the lesson I wanted to GIVE YOU A MILLION DOLLAR IDEA (ok?)
One of the things you should be on the lookout for at all times is how to tie your product or service into the news or current affairs. Guess you want some examples of what I’m talking about huh?
– If you are selling a product why not tie your discounts into the amount of gold medals won by your countries athletes ? ( this blog is read by thousands around the world so I don’t want to seem to biased … but yes I want the USA to win the most.) So if USA wins 10 medals you get 10% off etc.
— Offer an Olympic sized _________________?
- If you offer a service you can do the same thing… Each day the USA wins ______medals — gold , silver or bronze you offer new clients _____________% off your service
OR — Whether you are offering a product or service you could tie in a % of proceeds from your sales during that week to a charity tied to the Olympics. The bottom line here is to get publicity for your promotion and tie it into the current events that are already on your customer or prospects minds.
Right now that is the Olympics .. Next month it could be your home teams acheivements. Or even their lack of success. If they stink create a promotion that gives your customers or clients something when your team breaks their streak and wins.
WHY NOT GO ONE BETTER ?
Get someone from the team or a retired player or sportscaster to be in the promo with you? This use of celebrity can be very very powerful and profitable and very inexpensive or even free.
NOW BACK TO WHY I WROTE THIS POST IN THE FIRST PLACE
Guess I needed to get that million dollar piece off my chest.. I hope you use it. But that is not why I started writing this post. I wanted to share with you what you can learn from these Olympic Athletes in Bejing. Now I’m going to have to burst your bubble here so prepare yourself. I’ll give you a minute to digest.. Ready?
Watching these athletes compete it seems like what they are doing is almost effortless. KEY WORD HERE IS “SEEMS.” But the reality is that these Olympians are up at 4 or 5 every single morning. No excuses. Nothing gets in their way. They are never distracted.
- They are focused on achieving their goals. PERIOD.
- ( here is the bubble bursting sentence) THEY WORK HARD. REALLY REALLY HARD. Don’t be fooled into thinking there is a way to make “easy money”. You can make money quickly, you can make money regardless of your current or past situation or even your lack of resources. BUT YOU MUST WORK HARD. At least at first. If you are smart you do the hard work once and find ways to get paid for it over and over again for many many years. That has been one of the secrets I discovered and share in THE PHENONEON(tm) for info go to http://www.brian.in12months.com
— Most of us are always looking for the next BIG THING to help us change our situation. But reality is that focused energy on one project is where the real big money is.. I’m guilty of this myself due to my Entrepenurial ADHD but luckily I am able to quickly realize it and get back on track.
- THEY ARE NOT AFRAID TO FAIL…. Most of us don’t even try so we are automatic failures. These Athletes work hard , every single day, with focused energy and concentration , and they might not win. Are you able to try something and fail? When you do fail you must just pick yourself up and move on . Make lemonade out of the lemons. Most of these Athletes , if they lose , will still make a lot of money using the skills they aquired by becoming top coaches and trainers. Even the losers are still celebrities in theri countries and can use that celebrity for endoresements etc.
So there you have it… A BIG MILLION DOLLAR IDEA to grow your profits and some key lessons to think about as you watch the BEJING OLYMPICS…..
WHAT DO YOU THINK?
Know anyone else who might benefit from this wealth mindset and profit stimulating article? Then please send it to them … the link is below and right next to that button is the place for you to leave me your comments.. Really would love to hear your thoughts. Are there any Topics you would like to see me cover? Tell me !
To Your Next 12 Months,
Brian Sacks
PS- If you would like to hear my “phenomenon” story and how anyone can accomplish more in your next 12 months go to http://www.brian.in12months.com
If you would like to learn from the same “masters” I learned from go to http://www.whatiused.com
Dan Kennedy and Bill Glazer Have allowed me to give you What many call the MOST INCREDIBLE FREE GIFT EVER.. Check it out at http://www.freegiftfrom.com/briansacks
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