I’m going to start by giving the lesson right to you … Ready?
SELL WHAT YOU GOT— WHAT “THEY” WANT … NOT WHAT “YOU” WANT TO SELL…
Take a minute and re-read that so it sinks in.. Doesn’t matter whether you are selling a product or a service, you should always go into the marketplace and find out what your market wants and give it to them.. What an easy recipe huh?
But that is not what most business owners or professional practice owners do. Instead they fall in love with “It:” and then go out and try to find people to sell it to… Let me give you an example from a business near and dear to me .. The Mortgage Industry.
One of the issues right now is the BIG MORTGAGE MELTDOWN and CRISIS . Lenders closing their doors left and right. So many mortgage company owners and originators have been asking me what to do about it… Seems like all doom and gloom. Business is slow and then you get a deal and have no idea if the lender you send it to will be in business to fund it.
TRY THIS– Find the lenders who have been around the longest, and offer stable programs and then ONLY market to people who meet that criteria. This goes for any industry or service.
What loan officers do is go out and market and then try to find the lender for that dea. JUST SWITCH THE FORMULA– Find the lender and programs first and then find the buyers who meet that criteria.
If you are selling bikes- Find out which bikes you are going to sell… then market to those who like that sort of bike. For example- If you are selling high priced racing bikes that weigh 10 ounces and are made of some space age metal– Only market it to people who are likely to buy it. Don’t try to sell it to a kid as their first bike. Or to a young family for their Sunday rides.
Got It?
Put it to use in your business or practice —It will change everything- for the better..
WHAT DO YOU THINK?
Know anyone else who might benefit from this wealth mindset and profit stimulating article? Then please send it to them … the link is below and right next to that button is the place for you to leave me your comments.. Really would love to hear your thoughts. Are there any Topics you would like to see me cover? Tell me !
To Your Next 12 Months,
Brian Sacks
PS- If you would like to hear my “phenomenon” story and how anyone can accomplish more in your next 12 months go to http://www.brian.in12months.com
If you would like to learn from the same “masters” I learned from go to http://www.whatiused.com
Dan Kennedy and Bill Glazer Have allowed me to give you What many call the MOST INCREDIBLE FREE GIFT EVER.. Check it out at http://www.freegiftfrom.com/briansacks
NOW LEAVE YOUR FEEDBACK AND COMMENTS … I READ THEM ALL !
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