Many New Subscribers Who Don’t know me have been writing in asking me “WHY ARE YOU JUST GIVING AWAY such useful and profitable information?” Great question.. so I am not only going to answer it here but I am also going to show you why you need to follow this model too … so you can see your profits explode.
LET’S START WITH THE ASSUMPTION THAT ….. most of you are proffessionals offering a service like a Realtor, Mortgage Broker, Insurance Agent- Attorney , Financial Planner etc. Some of you may also own a bricks and mortar business… Doesn’t really matter because this lesson applies to everyone regardless of what you “sell”
HERE’S WHY
Many of you know me as a national trainer , Coach, Consultant, Serial Entrepeneur. I have built and sold several Multi Million Dollar business which I have grown quickly. In all of these businesses I had a newsletter (written or on-line) that I used to communicate with my prospects and clients. To be really honest I still have a lot to say and found that I had no one to tell it to once I sold these businesses. AS you will soon find out.. I really enjoy watching people succeed and more importantly take the “shortcuts” I discovered that work like magic.
YES – THERE IS ANOTHER REASON TOO… and that is of course to generate revenue from this site. and here are THREE BIG IDEAS..
1. As a salesperson ( which everyone is) don’t treat your prospects like they are stupid.. They aren’t . Don’t disguise the fact that you will eventually being “offering them something” Come right out and tell them. That will diffuse them and allow them to start listening to you instead of waiting for the BIG BOOM to drop… They know you are going to .. so just be honest and tell them.
2. Do you know what value people put on “Free Information”? the answer is ZERO ! So if you happen to go around giving free advice and are wondering why people aren’t listening … now you have the answer. Serious people , who are anxious , committed to succeed will seek out quality information , from an established expert who has a track record, and will happily pay for it.. So I know the most serious in this group will eventually invest in information guaranteed to generate profits. Which brings me to THE BIGGEST LESSON.
PAYING ATTENTION? THIS IS A BIG ONE– AND IT”S AN EASY ONE FOR YOU TO USE ASAP !
3.You MUST ALWAYS PROVIDE VALUE BEFORE YOU ASK FOR THE BUSINESS!!! ( please re-read this and burn it into your mind”
Most salespeople ( reagardless of what you are offering) go after clients telling them how wonderful they are .. how great the company is .. how great the product or program is.. etc.etc. etc… But how do most clients respond? They run away… some politely , some just flat out tell you to forget it… some tell you they have to “think about it ” ( that’s one of the most frustrating responses isn’t it?)
They have never even stopped to ask the prospect what they want? What their concerns are ? What issues they are trying to address or problems they are looking to fix.. They just VOMIT all the information they can about themselves , their company , their product and hope one of them hits the bullseye.
These are the frustrated – burnt out – excuse makers -
They blame the economy- They Blame the company- They blame their pricing structure for their lack of sales..
SO HERE’S THE SECRET OF WHY I WRITE THIS BLOG AND WHAT YOU NEED TO START DOING NOW!!
YOU NEED TO PROVIDE “VALUE” BEFORE YOU ASK FOR THE SALE…. That’s what I hopefully have accomplished with this site… Snoop around the site.. Snoop around the articles and past posts in the various categories( told you I had a lot to say and I’m just getting started)
Think about how you got on this site to begin with… It was because I gave you two great classics on wealth creation for FREE.
Before you get scared and wait for a pitch… RELAX– there isn’t one in this article… But I will be soon offering some webinars but I will first ask you what you want to learn about more in-depth. Do you ask your prospects what they want? Or do you just tell them what you got?
You now have the opportunity to view these posts and know what I’m about. You will either like me or you will simply unsubscribe.. Either one is fine… I don’t say that to be rude, but again there is a lesson here– Only market to people you are right for.. take a stand .. show conviction. and don’t worry about the people who don’t like you …. They aren’t going to buy from you anyway. Cater only to people who are receptive to your message… It is too hard to sell to people who aren’t receptive..
So there you have it… You might want to forward this to any of your friends , family, co-workers ,or associates you think might benefit from it… They can get the classics to by going to www.profitandwealth.com/freereport
Really would love to hear your thoughts. Are there any Topics you would like to see me cover? Tell me !
To Your Next 12 Months,
Brian Sacks
PS- How has your last 12months been? Did you accomplish what you wanted to ? Did you earn what you wanted to ? If you would like to hear my “phenomenon” story and how anyone can accomplish more in your next 12 months go to http://www.brian.in12months.com
If you would like to learn from the same “masters” I learned from go to http://www.whatiused.com
Dan Kennedy and Bill Glazer Have allowed me to give you What many call the MOST INCREDIBLE FREE GIFT EVER.. Check it out at http://www.freegiftfrom.com/briansacks
NOW LEAVE YOUR FEEDBACK AND COMMENTS … I READ THEM ALL !
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