One of the things I find missing in most marketing messages is a BIG MOTIVATOR and Persuasion technique called PROOF. Most people selling a product or service only focus on the results themselves and miss the importance of providing proof !
LET”S FACE IT — CONSUMERS ARE SKEPTICAL.
Everyone is bombarded with thousands of marketing messages each and every day. Think about your own day. Grab a paper and pen and write down all the messages you are exposed to online, on buses, on benches, on billboards, in the papers , on tv , on radio, even on peoples shirts and pants… Nothing is sacred anymore… Can’t even pump gas without seeing ads on tv screeens above the pump….
BUT YOU ARE SMART ENOUGH TO BE READING THIS ….so I’m going to not only share an important Persuasion technique you may be missing but I’m also going to give you a few ways to start using it right away to increase your marketing results.
The technique is to always show proof of who you are and why they should be listening to your Pitch ( sales presentation) about your product or service.
HERE ARES SOME WAYS TO SHOW THAT PROOF…
1. Tell your story… People like to buy from people they like. In fact I just posted the video to the right of your screen that tells you who I am and why you should listen to me. Pause now and click on it or go to this URL… http://phenomenonstories.s3.amazonaws.com/PNS03.m4v
2. Tell them why you are doing what you do… As an example when I was offering mortgages for people who had a credit challange I told them how I was on the verge of bankruptcy myself , sitting in my bankruptcy attorneys office. I then realized that people in this circumstance were good people who had a bad experience and most of the time it was beyond their control. SO I made it my mission to help others in this situation and make sure they weren’t overcharged and were treated with respect.
3. Get testimonials from others you have helped.. This one topic alone could fill a full 90 minute teleseminar.. In fact I might just do one on this topic showing you how to get testimonials and how to use them effectively in your marketing … so stay tuned.
People just don’t believe what you say but they will believe what others like themselves say about you.
4. Get endorsements from other respected professionals like attorneys, accountants, celebrities in your area , financial planners and others.
5. Create a guarantee that takes away all the risk of doing business with you … Guarantee your product or service.. Truthfully , if you can’t provide a guarantee you should rethink your business. I will talk about this in more detail in a future post.
So there you have it … 5 ways to immediately boost the response of your marketing efforts by showing proof and telling your story. If you want to know why you should listen to me click on the link to the right or go to http://phenomenonstories.s3.amazonaws.com/PNS03.m4v
I would love to hear your thoughts after you watch it.. Just hit the button below to tell me.
You might want to forward this to any of your friends , family, co-workers ,or associates you think might benefit from it… They can get the classics to by going to www.profitandwealth.com/freereport
Really would love to hear your thoughts. Are there any Topics you would like to see me cover? Tell me !
To Your Next 12 Months,
Brian Sacks
PS- How has your last 12months been? Did you accomplish what you wanted to ? Did you earn what you wanted to ? If you would like to hear my “phenomenon” story and how anyone can accomplish more in your next 12 months go to http://www.brian.in12months.com
If you would like to learn from the same “masters” I learned from go to http://www.whatiused.com
Dan Kennedy and Bill Glazer Have allowed me to give you What many call the MOST INCREDIBLE FREE GIFT EVER.. Check it out at http://www.freegiftfrom.com/briansacks
NOW LEAVE YOUR FEEDBACK AND COMMENTS … I READ THEM ALL !
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