Do You Always Use A Hammer?

Just had an experience with one of the “propeller heads” ( my affecionate term for my web geeks)
and I thought I would share it with you becasue there is a BIG Lesson here that you can use to instantly increase your sales..

COULD HAVE ALSO CALLED THIS — YOU ARE NOT YOUR CUSTOMER but I thought the current title created more curiosity.
Before I get to the big lesson– Listen to this one.. Your marketing message can only be acted on if someone reads/opens it. So when you are creating ads, marketing pieces, e-mails etc always keep that in mind. One of the most effective ways to get people to open your letters – e-mails or read your ads is to create curiosity.

Go back and look at some of my other posts and you will see what I mean. Some of them you JUST have to read since they made you so curious. Well- that is not what i wanted to cover here so stay with me and consider that million dollar nugget just a bonus for being a loyal subscriber.

DO YOU ALWAYS USE A HAMMER?
I started by telling you that you are not your customer what I mean is that just because YOU like or dislike something, just because YOU think something is cheap or expensive DOESN’T MEAN YOUR CLIENTS OR PROSPECTS FEEL THE SAME WAY !!!!!!!!!!!!!

See if you only have a hammer you tend to see every problem or issue as a nail …
Read that one again and let it sink in before you move on..

NOW BACK TO MY PROPELLER HEAD AND HIS STORY…. In one of my on-line businesses we have been having some issues of failed orders. Well anytime I see issues I like to investigate and find out what the source of the problem is. So I asked him WHY ARE SO MANY FAILING?

He didn’t really have a response so I went thru the whole order process with him. Within 2 minutes I realized what the problem was…. Our customers were putting in the address they wanted their systems shipped to but the order was failing because it was a different address than the one tied to their credit card..

When I pointed it out to him he told me that it was obvious to him that you should use the address on your credit card … “EVERYONE KNOWS THAT ”

WRONG !@ !– He is a propeller head– and yes every propeller head knows that … they live on -line every day… Probably never go to a mall or a store too often..

Point here is to always think of things from your customers perspective NOT YOURS !!!! and don’t view every problem as a nail that can only be solved with a hammer.. Get yourself a whole box full of tools.
I intend to help you with that part so stay tuned for some webinars I will be conducting based on your survey results…..
You might want to forward this to any of your friends , family, co-workers ,or associates you think might benefit from it… They can get the classics to by going to www.profitandwealth.com/freereport

Really would love to hear your thoughts. Are there any Topics you would like to see me cover? Tell me !

To Your Next 12 Months,

Brian Sacks

www.profitandwealth.com

PS- How has your last 12months been? Did you accomplish what you wanted to ? Did you earn what you wanted to ? If you would like to hear my “phenomenon” story and how anyone can accomplish more in your next 12 months go to http://www.brian.in12months.com

If you would like to learn from the same “masters” I learned from go to http://www.whatiused.com

Dan Kennedy and Bill Glazer Have allowed me to give you What many call the MOST INCREDIBLE FREE GIFT EVER.. Check it out at http://www.freegiftfrom.com/briansacks

NOW LEAVE YOUR FEEDBACK AND COMMENTS … I READ THEM ALL !

PPPPPS— If you haven’t checked out the video on the right go ahead and view it now.. It’s only about 4 minutes but it will tell you why you should listen to what I have to say.

Thanks to everyone who filled out the recent survey.. and if you a subscriber watch your mail box over the next few weeks for the survey results and some opportunities I am working on to give you what you have been asking for..