One of the things that gets me going each and every morning is a cup of dunkin donuts coffee. It’s the best. But I have an important lesson to share with you so let’s get right to it huh? This morning I went in for my usual cup of coffee and the place was unusually crowded…
I looked around and saw a sign outside that was offering Batlimore County Teachers a free cup of coffee ( 16 oz.) every tuesday of the month. All they had to do was show their id.
NOW AT FIRST LOOK THAT SOUNDS CRAZY RIGHT?
You might ask why they would do such a thing? Won’t they go bankrupt from all the free coffee? There are alot of lessons to learn here so sit tight…
1. The idea of a “loss leader” has been used in retail forever. Lose money on the first sale but gain a customer. How can you do the same thing? How about a free book or special report you create? Or a video? Or any giveaway that relates to what you do and that your prospects will find valuable– How about a Free Review? Free Consultation?
2. They realize that people will probably buy a bagel or muffin or donut with their free coffee. What else can you offer your prospects in terms of additional services that you can generate some extra fees from. If you are a mortgage banker maybe it is a bi -weekly loan .. If you are a realtor maybe it is a warranty or other service connected to owning that home. If you are an insurance agent maybe you make zero on homeowners so you can get a chance to offer them life insurance or other financial services.
3. They are taking prospects and turning them into customers … their coffee is really great and if the only way to get people to try it is to give it away than that’s fine. …
Let’s talk about an example— You are a realtor and I have 143 properties I need to sell to clear up a partnership.. Would you list the first one at ZERO commissioin to you to get full commission on the other 142? What if you are a loan officer.. would you do my first deal for ZERO to get the rest of those deals?
That’s Exactly What Dunkin Donuts Is Doing .. BUT HERE IS THE BIGGER LESSON
They have gone after a targeted group of people with an irresistible offer…
Could you make next week Teacher Appreciation Week and offer them X —-?
Could you make the following week Fireman or Policeman appreciation week…?
Aside from all of the benefits I mentioned above– and all the new business.. It is a GREAT way to get FREE PUBLICITY for yourself. These are exactly the kind of stories that your local tv , newspaper and radio reportes are looking for… NOt to mention the publications for each of these groups. The teachers- firemen -policemen — you name it.. they all have their own membership lists and on-line and off-liine publications…
IF things are slow — think about being a little more creative….Now get back to work…
You might want to forward this to any of your friends , family, co-workers ,or associates you think might benefit from it… They can get the classics to by going to www.profitandwealth.com/freereport
Really would love to hear your thoughts. Are there any Topics you would like to see me cover? Tell me !
To Your Next 12 Months,
Brian Sacks
www.profitandwealth.com
PS- How has your last 12months been? Did you accomplish what you wanted to ? Did you earn what you wanted to ? If you would like to hear my “phenomenon” story and how anyone can accomplish more in your next 12 months go to http://www.brian.in12months.com
If you would like to learn from the same “masters” I learned from go to http://www.whatiused.com
Dan Kennedy and Bill Glazer Have allowed me to give you What many call the MOST INCREDIBLE FREE GIFT EVER.. Check it out at http://www.freegiftfrom.com/briansacks
NOW LEAVE YOUR FEEDBACK AND COMMENTS … I READ THEM ALL !
PPPPPS— If you haven’t checked out the video on the right go ahead and view it now.. It’s only about 4 minutes but it will tell you why you should listen to what I have to say.
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