Loading ...This article is going to be jam packed with info so you might want to print it out. Almost like a little marketing seminar for you.Late Saturday night one of my son’s friends Dad called and asked if we wanted tickets to the Ravens game.
We didn’t really need to think about it since this was the Ravens VERSUS the Browns. For those of you who aren’t football fans here’s the story- Baltimore was famous for having the Baltimore Colts. Many years ago the owner moved the team to Indianappolis in the middle of the night.
So of course we went on a hunt for a team and “took” the team from Cleveland. So this was a grudge match game. Now here is where you need to pay attention. As I sat at this game I couldn’t help but think of all the marketing lessons that were right in front of me and I couldn’t wait to back home and share them with you so you could start profiting from them.
LESSON # 1– RECIPROCITY
The seats to this game were amazing- 50 yard line row 10 from the field. AND a parking pass that allowed me to park right in front of the stadium. Needless to say this was awsome and my 11 year old was in heaven. But all I could think of was these tickets that cost 110.00 a piece. I owe this guy big time.
See if you ever want to have someone indebted to you give them a present. Doesn’t matter how expensive it is. In fact they don’t even have to like it. I personally would have preferred to stay home and watch the game without pushing thru 71,000 raving fans ( way too many drunks). If this Dad ever needs us to pick up his kid from school or watch him when he doesn’t have a babysitter I now have no choice but to say yes.
This is the same concept charities use when they send you a gift , like those personalized labels or holiday cards etc in the mail along with a form to send in your donation.
If you want to use this prinicipal give your clients, prospects, customers something so they can be indebted to you.
LESSON #2 – CREATE LEVELS IN YOUR BUSINESS
One of the things all major league teams do well is separate the services to the cheaper ticket holder versus those with expensive seats or boxes. This is a great marketing tactic that you should start employing in your business. Most of us spend way too much time with our “cheap” or lower tier clients or prospects when the real money is spending your efforts on your best prospects and clients who produce the majority of your income and profits….
LESSON # 3-MENTAL PRACTICE
We got to the game a little early, guess that’s because we had such a great parking space , so we were able to see both teams practice before the game. Both teams were on the field exercising and running plays. Then I looked to the side and saw the kicker. He was practicing but without a football in his hand . He was looking at the goal posts and kicking air…
What he was really doing is something that you need to do too. See he was mentally kicking. He was practicing in his head. He was visualizing.
The lesson here is that all succesful people in any field always mentally rehearse. So STOP right now and block some times in your planner to do some mentall rehearsing. Practice your sales calls. Listen to your prospects objections and answer them. Watch your prospects reactions. If you want to learn more about this important topic go to the resource section ( see the tab up top) and check out the book psycho – cybernetics by Dr Maxwell Maltz.
DID YOU PRINT THIS YET????? IT GETS LONGER FROM HERE WITH EVEN MORE GOOD IDEAS !
LESSON # 4- THE RAVENS NEW QUARTERBACK JOE FLACCO — THE MINDSET
Many in the stadium were rooting for our new rookie quarterback Joe Flacco. A good quarterback is something this team has been missing for many many years. This was this guys second game in the NFL. He started off doing great but then he got intercepted and the other team used this opportunity to score and take the lead. Then with the Ravens on the 1 yard line ready to score he boblled the ball and almost turned it over again.
This happens to you every day. Nothing ever goes the way we planned it. Roadblocks pop up. Business plans don’t work out. The difference between success and failure is how you recover from those setbacks. This guy picked himself up and went on to play his game on his terms and we beat Cleveland 28 to 10.
Think of what would have happend if he just collapsed mentally becuase of all the pressure and problems? Instead , he left those plays behind him and continued on to success.. You need to do exactly the same.
LESSON # 5 — RAVING FANS
There were 71,209 people screaming and hollering at the game yesterday. Every seat in the house was taken. Guy in front of me was totally bold and had the Raven Logo tattoed on his head. ( BTW– could be a great business.. selling ad space on those heads…)
These fans were buying Ravens jerseys , hats , calendars , trailer hitches etc.etc. You name in and if it had Ravens on it they were buying it. So the question is do you have raving fans? Do your customers rave about you? If not start figuring out how to get them talking about you and telling everyone in their sphere of influence about you..
LESSON #6 BRAND ADVERTISING
All around this stadium were signs for various businesses. They also gave out programs that were jam packed with ads. Problem is that most of these ads were NOT targeted but just meant to “brand” the companies so alot of it was wasted on people who had no use for these services.
Don’t get me wrong- The Budweiser signs were a great fit. But the RYLAND HOMES sign , which I assume cost the same amount of money probably wasn’t. I doubt there were 5000 out of those 71000 who were going to be buying a home in the next 12 months.
LESSON # 7– LASER TARGETED ADS
Right before half time I went to the bathroom. CHAOS>>> Lots of drunk guys pushing and shoving and of course hollering at the top of their lungs. But right above the stalls is a sign for a medical group called Chesapeake Urology- Their sign asks if you are having trouble with frequent urination.. erections etc.. and tells you to visit their site.
Now that sign is laser targeted… Guys in the bathroom , relieving themselves.
Are your ads targeted to your prospects so that you are getting the most bang for your marketing dollars?
EXAMPLE– If you are a realtor or loan officer or title company — even an accountant or insurance agent.. Why not advertise in a HOMES MAGZINE instead of your towns’ newspaper.
You know anyone picking up a homes magazine is thinking about buying a home , but only a small fraction of those reading the main newspaper in town are in need of your services.
LESSON # 8 YOUR TEAM…
You are only as good as your team. Whether in sports or in business you need to make sure that you have a staff that is motivated to cover your butt.. Imagine if the Ravens offensive line just let the other team get by and sack the quarterback..
You are the quarterback on your team so make sure everyone is motivated to cover your back and all working towards accomplishing the same goal… Hopefully the one you set.
LESSON # 9– GO TO GUY
This rookie quarterback , Joe Flacco , had 2 or 3 go to guys for most of the game. Some ran the ball some he passed to..
Are you the go to guy for your customers? This gets back to what I have always preached which is pick a niche , become the expert, and let everyone know about it.
You need to be seen as the “GO TO PERSON” in your industry. PERIOD !!!!!
LESSON # 10– YOUR PLAY BOOK
Ok- Let’s wrap this up with this lesson. What does your play book look like? Do you have more than one way to move the ball downfield? ( get new business)
Imagine a quarterback only having one play and his go to guy gets hurt? With only 1 play in the quarterbacks playbook the other team would just learn how to defend against it and the game would be over.
Start building your own playbook.. YOU MUST HAVE MULTIPLE WAYS TO GENERATE NEW BUSINESS.. CONSISTENTLY…
( Have you reserved Oct 14th at 4 pm eastern in your planner yet? That’s the day I will be revealing 11 LOW COST/NO COST WAYS TO GENERTATE NEW BUSINESS… INSTANTLY) details to follow …. but for right now just reserve the date and time in your planner…
You might want to forward this to any of your friends , family, co-workers ,or associates you think might benefit from it… They can get the classics to by going to www.profitandwealth.com/freereport
Really would love to hear your thoughts. Are there any Topics you would like to see me cover? Tell me !
To Your Next 12 Months,
Brian Sacks
PS- How has your last 12months been? Did you accomplish what you wanted to ? Did you earn what you wanted to ? If you would like to hear my “phenomenon” story and how anyone can accomplish more in your next 12 months go to http://www.brian.in12months.com
If you would like to learn from the same “masters” I learned from go to http://www.whatiused.com
Dan Kennedy and Bill Glazer Have allowed me to give you What many call the MOST INCREDIBLE FREE GIFT EVER.. Check it out at http://www.freegiftfrom.com/briansacks
NOW LEAVE YOUR FEEDBACK AND COMMENTS … I READ THEM ALL !
PPPPPS— If you haven’t checked out the video on the right go ahead and view it now.. It’s only about 4 minutes but it will tell you why you should listen to what I have to say.
{ 1 comment… read it below or add one }
Great article today!!!!! Great info and entertaining too!!! Keep up the great work!!!
Sherri