GROW YOUR PROFITS - DO YOU KNOW YOUR “WHO?”

Good … now stay focused because this piece of advice will put some serious dollars in your pocket.

This week is my second meeting with a new consulting client. His business is NOT doing well and he feels stuck. He “THINKS” it’s the economy and fierce competition that are strangling his business but nothing could be further from the truth.

Yes- the economy is rough  and Yes- he has fierce competition. But his real problem is that he doesn’t know his “WHO”

HE DOESN’T KNOW WHO HIS REAL CUSTOMER IS!

His business offers a service that anyone could profit from.

His service is excellent.

His pricing is actually too low. ( He’s unsuccessfully trying to compete on price)

His marketing STINKS… but at least he’s trying.

WHAT I AM ABOUT TO SHARE WITH YOU WILL SHOCK YOU !!!!

So hold on to your chair.

The advice I gave him was to stop competing. When I mentioned this to him he thought I had lost my mind. Now he realizes that it was a million dollar piece of advice.

Step 1- I told him to think about who his most profitable customer is.

Step 2- I told him to think about how to best reach just this group.

Step 3- I told him to write down for me what this group really wants and needs.

I am due to meet with him tomorrow and I can’t wait to see his answers…

ARE YOU CONFUSED???

Let me give you a few examples…

Example # 1- In the past when I owned a mortgage company my who – I thought – was anyone who needed to purchase a home or refinance. Sounds logical doesn’t it?

What I learned though was that my most profitable group were folks who had a credit challenge… specifically a bankruptcy.

What they wanted was to re establish a good name and get back on track.

Example # 2-  When I started my first information marketing program I thought every mortgage loan officer was my market.

My program really would help everyone.

What I found is that my most profitable customer was the owner of a small brokerage

Who wanted to earn more and work less.

Does that help? I hope so….

So your homework- Go back into your records and find out who your WHO is..

BTW- A good friend of mine has just gotten into the information marketing business and asked for my help and coaching.

He has now found his “who” and has made over $48,293.00 just last month!!!!!

So don’t ignore this!

GROW YOUR WEALTH - MASTERING YOUR INNER GAME

This weeks article comes from Dan Kennedy. Make sure you take time to read it. It’s an excellent article and discusses some of the topics in Think and Grow Rich.

We’re going to talk about the inner game of building your business.  I believe that the inner game is simply all-important.  “The inner game” is a new term for a classic idea explained many different times, many different ways by virtually every success educator, and even philosophers.

In the book Think and Grow Rich, Napoleon Hill reveals the secret using the words, “thoughts are things.” Dennis Waitley has worked with U.S. astronauts and Olympic athletes on their inner games.  Author Tim Galloway explores the ideas of his books, The Inner Game of Golf, The Inner Game of Tennis and The Inner Game of Selling.

Interestingly, there is a never-ending connection between the inner game in sport and the inner game in business, allowing experts like Waitley, Galloway, ex-quarterback Fran Tarkenton and golfer Arnold Palmer, among others, to step back and forth between expounding on success techniques in the athletic and business worlds.

In all cases, these people speak much more about attitudes than aptitudes for a good reason.  Surveys, studies and research consistently reaffirm that 85% of your success will depend on attitudinal factors, 15% on aptitude.

Yet in your formal education and in most continuing education, the emphasis is on the opposite – 15% on attitude, 85% on aptitude.

Certainly technical knowledge and skills are important. In your profession, you must deliver excellence based on your staying up to date in techniques, products, materials and ideas.

However, such excellence alone will never build a successful, growing, profitable business.  The excellence that will is an excellence created and sustained in your own mind.  This is the most difficult, least tangible aspect of building your business that we’ll ever talk about, but it is also probably the most important.

Yeah, but what is it?

So what is the inner game?  The way I see it, the inner game can be broken down into four major components:

• Self esteem
• Self image
• Self confidence
• Self discipline

Quality in these four areas is a necessary foundation to personal and professional success.

Self Esteem

Self Esteem is essentially your feelings of worth.  How much success do you deserve?  How much money should you make?  How much is your time worth?

Here, briefly, are seven ideas for strengthening self-esteem:

• Establish worthwhile, meaningful goals and values.
• Take massive action to get your own financial house in order if it isn’t now. Reduce debt, bring expenses under income, and invest every single month.
• Give yourself recognition for each and every accomplishment.
• Manage your time productively.  Procrastination and disorganization rob many people of their self-esteem.
• Associate with positive-minded, happy people who encourage and motivate you.  Don’t hang out with folks who are negative, unhappy, critical or jealous.
• Continually acquire new know-how in you profession and in the areas of business, sales and communication.
• Regularly invest in improving your office and home environments, tools and equipment, wardrobe and other external things that impact on your attitudes.

Self Image

Self-image is how you see yourself; it’s who you think you are.  Your self-image is controlled mostly by self-imposed limits.  Very few people ever perform beyond those self-imposed limits.

A salesman whose father never earned more than $25,000 a year in his life may well see himself as a $25,000 a year guy.  And he will subconsciously screw up the opportunities to earn more that come his way.

In the financial area, the controversial Reverend Ike calls this a money rejection syndrome, and I am convinced that such a thing definitely exists.  One man I know, who made over $100 million in his business in its first three years from scratch, had gone broke in business several times before. After the three years of remarkable success, he said, “Making $100 million is about the easiest thing I’ve ever done.  Believing it could happen to me was the hard part that took 20 years.”

Your self-image was created and is sustained through self talk, the use of affirmations – and that is also the method you can use to alter and modify your self image, literally as you wish.

I call the process self image goal setting, because most people who set goals set only “to get” and “to have” goals; they fail to set “to be” goals.  I encourage you to balance your approach to goal setting by including some self-image modification.

Self Discipline

Self-Disciple, the fourth component of the inner game, is quite possibly the most important.

Success lecturer Jim Rohn says that most people do not associate lack of discipline with lack of success.

Most people think of failure as one earth-shattering event, such as a company going out of business or a home being foreclosed on.  This, however, Jim Rohn says, is how failure happens.

Failure is rarely the result of some isolated event; rather, it is a consequence of a long list of accumulated little failures, which happen as a result of too little discipline. I agree. I find that most people understandably tend to look everywhere but in the mirror for the sources of their failures as well as the victories.

I’m here to tell you it’s not the town you’re in, not your location, not the economy, not the weather, not your competitors – it’s your own discipline that makes the difference between excellence or mediocrity, between getting by or getting rich.

It’s interesting to observe professionals.  I often say to my associates, “Let me watch the professional’s behavior before, during and after the seminar, and I’ll guess his annual income within a few thousand dollars.”  It’s actually pretty easy to do.

Jim Rohn says that discipline is the bridge between thought and accomplishment.

I’d encourage you to take the self-discipline challenge very seriously.

Select those areas that you know are your weakest links – timely paperwork, punctuality, daily self-improvement study, being happy and enthusiastic first thing in the morning, whatever your personal stumbling blocks are – and apply new, tough, demanding disciplines to yourself in those areas.

You’ll find that success in these particular areas of your day-to-day life will roll over into greater success in all parts of you life.

For example, let’s look at the ultimate game players – professional football players.  A pro ball player knows that every single moment of his on-the-job performance is recorded on film, to be replayed and reviewed later in stop-action slow motion, for critique by his superiors and co-workers.

If your day was filmed and reviewed, how would you feel during the replay?

Of course, the professional football players who have to put up with this sort of thing are highly paid.

Yes, the inner game stuff is tough.  If being a big success were easy, everybody would be one. You’ve got to decide what you really want to be, do, have, accomplish – and decide whether or not you’re willing to adhere to the disciplines necessary to get it.

In order to have the opportunity to accomplish virtually any goals you honestly desire, you must accept the related responsibility for everything you get.

DAN S. KENNEDY is a serial, multi-millionaire entrepreneur; highly paid and sought after marketing and business strategist; advisor to countless first-generation, from-scratch multi-millionaire and 7-figure income entrepreneurs and professionals; and, in his personal practice, one of the very highest paid direct-response copywriters in America. As a speaker, he has delivered over 2,000 compensated presentations, appearing repeatedly on programs with the likes of Donald Trump, Gene Simmons (KISS), Debbi Fields (Mrs. Fields Cookies), and many other celebrity-entrepreneurs, for former U.S. Presidents and other world leaders, and other leading business speakers like Zig Ziglar, Brian Tracy and Tom Hopkins, often addressing audiences of 1,000 to 10,000 and up.  His popular books have been favorably recognized by Forbes, Business Week, Inc. and Entrepreneur Magazine. His NO B.S. MARKETING LETTER, one of the business newsletters published for Members of Glazer-Kennedy Insider’s Circle, is the largest paid subscription newsletter in its genre in the world.

https://gkic.infusionsoft.com/go/newmifge/briansacks

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Stuck in your business? Need help?

Send me an e-mail tobrian@profitandwealth.comlet me know your issue and my staff will schedule a short call with you if they feel we can help.

NOTE:Your investment will be $250.00 per 30 minute session and if you feel we have not helped you solve your issue after the call then we will refund every penny before the session ends.

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