Loading ...You are probably sitting on a chair while reading this so let me ask you a quick question. Imagine for a moment that the chair you are sitting on only has 3 legs… now only 2 … now only 1.. If you are still with me here than you just picked yourself up from the fall you just took because you were not on a stable chair.
NO- I have NOT lost my mind so stay with me here and I will explain what this chair has to do with marketing.
Most businesses rely on only 1 or 2 methods for generating business and that is a BIG MISTAKE. Why? Just go back in time a few years and think about the businesses that only used blast faxing , or blast e-mails, or blast anything else. Laws were passed making many of these activities illegal without the permission of the receiever. Nowadays -even if they do give you permission it is almost impossible to reach prospects using these mediums anyway.
So you must use multiple ways to contact your prospects and used multiple media. For example you could use.
-direct mail
- e-mail optins with autoresponders or broadcast
- on-line pay per click traffic
- referrals from past clients and current prospects
- free publicity ideas
-joint ventures with other types of businesses your prospect visits
- ads in publications
The list goes on and on and is only limited by your own creativity and desires.
Let’s say you choose to only use direct mail. What then happens if the post office goes on strike or postage goes to 1.00 per stamp because gas has skyrocketed..( don’t laugh – who expected 4.00 per gallon gas 1year ago). If all you did was direct mail then you would be in serious trouble.
THE BOTTOM LINE:: IF you want to stimulate and maximize your profits than you should use as many prospect attraction methods as possible .
Another part of this equation is the mistake I often see marketers and businesses make by selling to people the way YOU want to instead of the way THEY prefer. What I mean by this is that some people buy from a fax, some buy on-line, some buy from a well written sales letter while others will buy from an ad.
You turbo charge your marketing by using all of the methods above simultaneously so you are casting the widest net possible and making your advertising dollar produce the highest results. I have often heard my marketing mentors Dan Kennedy and Bill Glazer
http://www.glazer-kennedywebstore.com
that they don’t know of one way to get 100 customers but they do know 100 ways to get 1.
Now read that one again and let sink in… then fix your chair and watch the money start flowing in.
To Your Next 12 Months,
Brian Sacks
http://www.brian.in12months.com
