The year was 2007 and I was standing at one of my now legendary seminars discussing
one of the newest tools I had discovered, tested and now wanted to share with 317 other
loan officers in attendance.
THEN I SAID IT!
As I wrapped up my talk I said “If you don’t invest in this than you are just stupid. You should just leave
the business right now because you are not going to make it!”
It came from the very bottom of my heart with total sincerity! It wasn’t a sales ploy!
TWO THINGS THEN HAPPENED AT THE VERY SAME TIME
First- I watched as my wife and 2 of my staff members buried their faces in their hands
and shook their heads as if they were totally embarassed and wanted to become invisible.
Second- Several hundred attendees ran to the back of the room as if the room was on fire.
They were geting in line to invest in this program.
LESSONS TO LEARN
If you ‘ve been watching the news you can’t help but notice the big uproar about
Chik-Fil -A and their owners comments and PUBLIC position on gay marriage laws.
He gave his opinion based on his deep held beliefs.
He didn’t care what others thought.
HE DOESN’T CARE WHO HE OFFENDS – HE IS GOING TO HOLD TRUE TO HIS BELIEFS!!!!
Too often we try to be everything to everyone and wind up being nothing to noone!
See in reality I learned from Dan Kennedy years ago that the people want a strong leader who
believes in what they say and do.
The ones you alienate weren”t going to buy from you anyway! so really – who cares !
SO HERE ARE SOME TAKEAWAYS FOR YOU TO USE ASAP!
Be who you are and state it clearly in all you say and do.
Never worry about who you alienate- they weren’t buyers
Think about how you can generate a buzz like this!
Chik-Fil- A has probably gotten 100 MILLION in FREE PUBLICITY !!!!
They are on every news program- Every newspaper – Every Radio Show. Every TV News Program
Everyone is talking about them — all week.
Their supporters are eating there more often and holding rallies
Their opponents are showing up too just adding more fuel to the fire.
ALL WHILE MR.CHIK-FIL-A has stayed true to his convictions and
TAKEN IN TRUCK LOADS OF CASH – NEW CUSTOMERS- AND FREE PUBLICITY!!!!!
STOP TRYING TO BE EVERYTHING – TO EVERYONE!!!!!
BE YOURSELF – DON’T APOLOGIZE- LET EVERYONE KNOW YOUR OPINIONS
AND STIR UP DIRT !!!!
How about 1 more example- ok?
I was tired of seeing people with credit issues be abused by lenders so I came right out and said
That even though I was a lender I was tired of seeing good people who had a credit challange
being ripped off – hung up on and treated poorly by lenders.
THEN – I let everyone know about it.
1. I wrote a book and put it on AMAZON and in bookstores.
2. I went on ABC -NBC- CBS and cable channels
3. I wrote articles and did interviews for papers
4. I went on 43 radio shows around the country.
RESULTS– Lots of people hating me in the mortgage industry- including several mailed death threats.
HUD audits and investigations.
A MULTI MILLION DOLLAR business built in 18 months and sold for 7 figures!
Lot’s of decent people who had challanges out of their control realized their dreams of owning a home!
PS- Would love your comments and thoughts- leave them below now
Feel Free to hit the forward this to any of your friends -relatives or co workers you think would enjoy it
or send them the link http://www.profitandwealth.com/free so they can also get the 2 CLASSICS!
Did you see Dan Kennedy’s latest article I posted a few days ago?
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