One of my favorite shows is “EARL” which is a funny look at Karma and how what goes around comes around.
Well this morning I had one of those situations. I went for my regular Dunkin Donuts coffee and I gave the guy a $5.00 bill. He gave me change back for a $20.00.
WHAT WOULD YOU DO ?
Let me know by hitting the comments below- Here’s what I did. I gave it right back to him. No guessing.. No Thinking .. Nothing.
Yes ,even during the holiday season with all the bad economic news and everyone feeling it in the pocket ( where it really hurts) I never gave it a second thought.
See to me keeping that money is no different than walking in the store with a gun and helping myself to the cash in his register.
NOW ON TO SOME MORE IMPORTANT INFORMATION
One of the most intriguing ideas/concepts for me is that of persuasion. How to get others to do what you want them to AND still have them feel good about it. I have posted some of the ideas here on the blog so go check them out if you haven’t already. BUt you will be hearing alot more from me on this topic so stay tuned.
For right now though let me share with you the IMPORTANT point that you must sell to people the way they WANT to buy,… Not the way YOU want to sell.
There are 3 ways people like to buy .
AUDIO/VISUALS — see things KINESTHTETICS- need to touch and feel — AUDITORIES need to hear it.
One of the biggest reasons you might not be getting the results you want in your marketing — either off line or on-line is because you are only using one of those methods.
In fact— It is one of the mistakes I am making with this blog.. It is only for visuals.. So in the future I hope to some audios and some videos.
I found a really cool – easy to use- inexpensive tool that will allow you to easily add audio to your own sites. It ‘s called audio generator and you can go check it out yourself.
http://www.loanofficerformula.com/ag
While we are on the topic of tools– One of the things you MUST have is a website.The problem – as I’m sure you know is that you need traffic to that site. There is one expert I turn to when I want the coolest and most up – to -date information on getting traffic- This guy actually does it — not just teaches it–
His name is John Reese and I persoanlly own every program he has ever created. He stays mostly under the radar– actually creating sites and makeing money- But he has come out with a new course recently..
This is like “ninja” kind of stuff– so it might not be right for you .. But I can tell you it works.. Go here if you want to check out yourself
http://www.trafficsecrets.com/brians/v3.html
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UPDATES
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As we wind down the year some are sayng things may get tougher? What do you think? Here’s what you should be doing– It’s what I do— Prepare for the worst and work at making it the best. I know it’s easier said than done ! But try it anyways !
– In 2009 I will be starting a new membership site for originators /realtors call www.theloanofficerformula.com ( it’s not up yet but I will keep you posted — Think you’ll love it if you are a loanofficer- but you will also benefit from it regardless of what you sell.
BTW– One of the things successful people do is take what’s working in a different industry and apply it in their industry– this is one of the things I do all the time… with great success.
Back to 2009- I know most have cut their marketing budgets to the bone. Well – How do you expect to get business if no one knows about you ? A few months ago I decided to reveal 11 FREE/LOW COST WAYS TO GENERATE NEW BUSINESS >>> INSTANTLY
It sold out quickly but I recorded it — If this is something that interests you here’s the link:
http://profitandwealth.com/webinars/2008-10-14/
Comes with a NO -RISK GUARANTEE / A Cool bonus I think everyone should have . I do need to warn you though – this session has over 80 slides and goes for about 90 minutes – So it’s jampacked with info.
Happy Holidays,
Brian Sacks
PS– What would you like to see me cover here? Leave me a comment !
OOOOOPS ! – Sorry – I almost forgot. It ‘s almost the end of the year and I often get asked “What Should I do to make next year a good one? Especially now !”
There is a “formulaic ” way to make your next 12 months the best ever… Watch My story and you’ll see how I created a PHENOMENON experience and you can too. Its a 3 minute clip right on the front page at the right of the page…


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