Here’s another great article by my own mentor/guru Dan Kennedy. He’s one of those people like the old E.F.Hutton commercials–
When Dan Speaks — You should Listen!

Everytime I have listened to him and Bill Glazer I have made $$$.

Why People Fail

A series of No B.S.  Articles from Dan Kennedy

If You Want More, Make Yourself More Valuable

The mayor of a small town once wrote to Benjamin Franklin asking for a donation so the town could buy a bell for its town square.

Franklin sent money with a note suggesting they forego the bell in favor of buying books for the town library.  It is at the library we might find an answer to why so few succeed and why most fail – at anything, at everything.

Most people do not apply themselves to acquiring know-how nor apply the know-how they acquire. In short, they have the attention span of a gnat, the diligence of an idle, random breeze. They certainly don’t study.

 I have become quite rich and somewhat celebrated, reaching the pinnacle of success in not one but three different fields. At each required skill-set, I once sucked. For me, there has always been a crawl to competence, then a fast rise to superiority. Part of the process is getting through of a lot of information in a hurry but also continuously. For nearly 25 years,  I read a book a day plus newspapers, trade journals, newsletters, visited the public library weekly; took on a needed skill and so thoroughly and intensely studied it as to become a world class expert. When I was teaching myself to be an advertising copywriter, for example, I studied no less than an hour everyday, listened to recorded material on the subject constantly, sought out and got to know the top people in the field, and when one told me to take great direct-response ads and write them out longhand 21 times each, to teach my subconscious the rhythm  of such writing, I did that with 100 ads. I collected over 200 books on the subject and immersed myself in them. I built organized files of samples that fill a room. I traced one master back to his teachers, they to theirs, thus even knowing the genealogy of the field.  When I am asked by fledgling or journeymen copywriters how they, too, might have clients waiting in line to pay them $100,000.00 fees when there are thousands of copywriters advertising their availability for  1/10^th that or less, and I tell them this answer, they reject it.  They seek rewards out of kilter with their value and are unwilling to do what is necessary to build up their value.

The same answer could be given by the top earners in insurance, real estate, retail store ownership, dentistry – name the business or profession. The answer is the same.

I am told by people all the time that they simply do not have time to read and listen to all the material they have purchased or subscribed to. But time is democratic and just. Everyone has the same amount. When I choose to read with my mid-morning coffee break and you choose to blather about trivia with friends; when I choose to study for an hour sitting on my backyard deck at day’s end but you choose to watch a TIVO’d American Idol episode, we reveal much. When someone says he does not have the time to apply himself to acquiring the know-how required to create sufficient value for his stated desires, he is a farmer surrounded by ripe fruit and vegetables, whole grains and a herd of cattle on his own property who dies of starvation, unable to organize his time and discipline himself to eat.

Incidentally, success in every business, including yours, depends on mastery of a handful of critical competencies (one of which is always marketing).  The individual who sets out earnestly and diligently to acquire a wealth of know-how in each winds up with wealth in his bank account.  All others watch with envy and cry in their soup, two activities they do seem to find time for.

The WHY PEOPLE FAIL articles are provided by Dan S. Kennedy, serial entrepreneur, from-scratch multi-millionaire, speaker, consultant, coach, author of 13 books including the No B.S. series (www.NoBSBooks.com), and editor of The No B.S. Marketing Letter. WE HAVE ARRANGED A SPECIAL FREE GIFT FROM DAN FOR YOU including a 2-Month Free Membership in Glazer-Kennedy Insider’s Circle, newsletters, audio CD’s and more: for information and to register, visit

              www.freegiftfrom.com/briansacks

Articles © 2009/Glazer-Kennedy Insider’s Circle LLC. All rights reserved.

From:  Brian Sacks

Subject:  The ‘Elephant’ in the Room…

What is the ‘elephant’ in the room?

The elephant is…the economy.

And more specifically, the dreaded ‘R’ word – recession.

What’s going on?

Foreclosures are at an all-time high. 

Banks with large portfolios of sub-prime mortgages are failing in record numbers.

Some of the biggest and most well-known brokerages and insurance companies are being either sold, taken over, or bailed out by the US government.

People are losing their jobs and struggling to pay skyrocketing gas and grocery prices.

With all of this confusion, Wall Street is reeling and investor confidence is shaken.  And if that’s not bad enough, many so called ‘experts’ on the economy say the ‘sky is falling’ and it’s only going to get worse.

Is the ‘elephant’ affecting YOU and your business?  Maybe.  Maybe not.

As a matter of fact there is a better way to fight the ‘elephant’ in the room and since you’re one of my online friends, I’m happy to let you in on a ‘secret’. 

DAN KENNEDY, the world’s #1 marketing consultant and best-selling author, has squashed his share of ‘elephants’ in the room over the past 30 years.

++++++++++++++++++++++++++++++++++++++++++

The GOOD NEWS is that I’ve convinced Dan to give you $613.91 of his BEST Money-Making and Marketing Information for FREE…but his is NOT an open-ended offer.  Dan can only make this offer to a LIMITED number of people and once that limit is reached, the deal is history. 

         ======> FreeGiftFrom.com/briansacks     <======      

++++++++++++++++++++++++++++++++++++++++++

But if you think the economy isn’t affecting your business, you might want to consider that your customers and prospects are being bombarded with ‘doom & gloom’ messages about how bad the economy is and the coming recession. 

They’re hearing these messages day after day after day.  And they’re probably having frequent conversations about the ‘elephant’ with their friends, relatives, neighbors, and co-workers too.  The ‘elephant’ is a constant topic of stories on television, on the radio, in newspapers & magazines. 

Surrounded by all this negativity, your prospects and customers can’t help but be affected.  It’s human nature to react with caution and cut back on spending…or at least be more careful about what they spend their money on.

No matter how hard you try, unless you’re hiding under a rock, you can’t escape the ‘elephant’ in the room.  So what do you do about it?

You could bury your head in the sand like an ostrich, ignore it, and hope you’re still standing when the dust settles…but hoping is NEVER a good strategy for success. 

Wouldn’t it be a better idea to be more proactive?  Isn’t there a better way to deal with the ‘elephant’ in the room before it squashes you? 

If you’re not familiar with Dan, let me give you the quick run-down.  As a marketing consultant, he has worked hands-on with clients in 136 different product, service, and business categories.

In the information publishing field, he has literally guided hundreds of start-ups to multi-million dollar annual sales.  And to be honest, studying Dan’s material has been largely responsible for my success.

He routinely commands fees of $19,000.00 per day for private consulting, $45,000.00 to as much as $75,000.00 plus royalties to write an ad campaign, series of sales letters or other marketing materials.  Over 80% of all clients who utilize his services once opting to do so repeatedly.  And he’s got people waiting in line begging to pay those fees because the value he delivers far exceeds the fees.

++++++++++++++++++++++++++++++++++++++++++

So please don’t delay.  I strongly urge you to claim $613.91 of DAN KENNEDY’s best Money-Making & Marketing Information for FREE before it’s too late by visiting: FreeGiftFrom.com/briansacks before it’s too late.

++++++++++++++++++++++++++++++++++++++++++

To Your Sales Success,

Brian Sacks

P.S.  The ‘elephant’ in the room is the economy.  Don’t let the ‘elephant’ squash you or your business.  And even if your business hasn’t been affected by the ‘elephant’ yet, wouldn’t it be wise to be proactive and be prepared BEFORE the situation changes?

++++++++++++++++++++++++++++++++++++++++++

+   To Claim $613.91 of Dan Kennedy’s BEST Money-   +  +   Making & Marketing Information for FREE, visit       +                 +                                                                                          +

+           ====>      FreeGiftFrom.com/briansacks         <====     +

++++++++++++++++++++++++++++++++++++++++++

DAN KENNEDY is the word’s #1 marketing strategist and a best-selling author.  Dan has seen (and defeated) his share of ‘elephants’ over the past 30 years.  Dan’s marketing strategies have worked for himself and his clients in some of the most demanding sales environments (like infomercials, insurance industry, and even recessions) with outstanding results…imagine what they’ll do for you!

Dan is giving away $613.91 of his BEST Money-Making & Marketing Information for FREE…but only to a LIMTED NUMBER of people so I urge you to ACT QUICKLY before it’s too late. 

++++++++++++++++++++++++++++++++++++++++++

+         To see what all the excitement is about, visit:         
  FreeGiftFrom.com/briansacks  <====           

++++++++++++++++++++++++++++++++++++++++++

PPPS– Have you checked out last weeks post — WHAT A MESS? check it out now and leave your feedback on how YOU Deal with it !

 Why People Fail

A series of No B.S.  Articles from Dan Kennedy

If You Want More, Make Yourself More Valuable

The mayor of a small town once wrote to Benjamin Franklin asking for a donation so the town could buy a bell for its town square. Franklin sent money with a note suggesting they forego the bell in favor of buying books for the town library.  It is at the library we might find an answer to why so few succeed and why most fail – at anything, at everything.

Most people do not apply themselves to acquiring know-how nor apply the know-how they acquire. In short, they have the attention span of a gnat, the diligence of an idle, random breeze. They certainly don’t study.

I have become quite rich and somewhat celebrated, reaching the pinnacle of success in not one but three different fields. At each required skill-set, I once sucked. For me, there has always been a crawl to competence, then a fast rise to superiority. Part of the process is getting through of a lot of information in a hurry but also continuously. For nearly 25 years,  I read a book a day plus newspapers, trade journals, newsletters, visited the public library weekly; took on a needed skill and so thoroughly and intensely studied it as to become a world class expert. When I was teaching myself to be an advertising copywriter, for example, I studied no less than an hour everyday, listened to recorded material on the subject constantly, sought out and got to know the top people in the field, and when one told me to take great direct-response ads and write them out longhand 21 times each, to teach my subconscious the rhythm  of such writing, I did that with 100 ads. I collected over 200 books on the subject and immersed myself in them. I built organized files of samples that fill a room. I traced one master back to his teachers, they to theirs, thus even knowing the genealogy of the field.  When I am asked by fledgling or journeymen copywriters how they, too, might have clients waiting in line to pay them $100,000.00 fees when there are thousands of copywriters advertising their availability for  1/10^th that or less, and I tell them this answer, they reject it.  They seek rewards out of kilter with their value and are unwilling to do what is necessary to build up their value.

The same answer could be given by the top earners in insurance, real estate, retail store ownership, dentistry – name the business or profession. The answer is the same.

I am told by people all the time that they simply do not have time to read and listen to all the material they have purchased or subscribed to. But time is democratic and just. Everyone has the same amount. When I choose to read with my mid-morning coffee break and you choose to blather about trivia with friends; when I choose to study for an hour sitting on my backyard deck at day’s end but you choose to watch a TIVO’d American Idol episode, we reveal much. When someone says he does not have the time to apply himself to acquiring the know-how required to create sufficient value for his stated desires, he is a farmer surrounded by ripe fruit and vegetables, whole grains and a herd of cattle on his own property who dies of starvation, unable to organize his time and discipline himself to eat.

Incidentally, success in every business, including yours, depends on mastery of a handful of critical competencies (one of which is always marketing).  The individual who sets out earnestly and diligently to acquire a wealth of know-how in each winds up with wealth in his bank account.  All others watch with envy and cry in their soup, two activities they do seem to find time for.

The WHY PEOPLE FAIL articles are provided by Dan S. Kennedy, serial entrepreneur, from-scratch multi-millionaire, speaker, consultant, coach, author of 13 books including the No B.S. series (www.NoBSBooks.com), and editor of The No B.S. Marketing Letter. WE HAVE ARRANGED A SPECIAL FREE GIFT FROM DAN FOR YOU including a 2-Month Free Membership in Glazer-Kennedy Insider’s Circle, newsletters, audio CD’s and more: for information and to register, visit: www.freegiftfrom.com/briansacks

Articles © 2008/Glazer-Kennedy Insider’s Circle LLC. All rights reserved.

Hope you enjoyed this article… share it with a friend

Brian Sacks

PS– If you want to learn more about Dan’s systems go to www.whatiused.com

PPS– stay tuned for my next post which will be a wealth creation tip related to my last lesson..