PROFIT KILLER #1- You Won’t Believe This One !

October 29, 2008

It dawned on me the other day that while I have been sharing all things you SHOULD do to create profits and build wealth some times it’s even more important to learn the things you SHOULD NEVER DO. And what I am about to share with you is a DOOOOOZY!

My mom is 87 years old ( she’d be pissed if she knew I told you so keep it quiet ok?) and has been battling with heart issues and kidney issues. It’s been so bad that she has been in the hosptial at least once every month since July 2007.

She lives in an assisted living facility close to my house and the other day I got a panicked call from the nursing staff there. Her potasium level had reached a dangerous level which meant she could have a massive heart attack at any moment.

There is a medicine that she could recieve that would drop that level quickly and put her out of danger but there was none in the facility. The pharmacy they use was also out of this medicine and so the choices were to either take her to the hospital ( she is not very mobile so this would involve an ambulance) or search town to find a pharmacy that did have the medicine.

SINCE SHE IS SUCH A BAD PATIENT .. it was in everyones best interest to find the medicine somewhere which is exactly what I did.  I rushed back to the assisted living facility to deliver the medicine to the nurse and I was horrified..

RIGHT AT THE FRONT DOOR LOBBY… was a hearse with 2 guys who had the stretcher out and the bag going into the lobby. Naturally I was freaked out but thank G-D it wasn’t my mother… she was just fine and even got nasty with me when I went in to see her. ( that’s how I know she is ok)

Now imagine — you are a resident or visiting somone in what amounts to an old age home at dinner time and you see two guys in black suits with a stretcher and a bag walking right by you to pick up  one of your friends.
TALK ABOUT BAD FOR BUSINESS… These guys could have come thru the back doors etc.. In a hospital when some dies they take the body downstairs and it is picked up thru the back door that is NOT visible to anyone..

In this case I blame the funeral home and staff for being that stupid and I also blame the staff of the facility. See there is a reception area and the receptionist should have been right there telling these 2 knuckleheads to go around back.

SO HOW DOES THIS RELATE TO YOU AND YOUR BUSINESS?

There are acutally a few things to learn..

First what happens when you aren’t there? Is your staff working or playing? To fix it just drop in unannounced occasionally and see for yourself? Or install cameras and see what happens.

Call into your office or business and play prospect or have one of your friends do with you on speaker phone… My guess is that you will also be horrified…

The bottom line you must INSPECT what you EXPECT. This short sentence was first told to me by my mentors Bill Glazer and Dan Kennedy ( www.whatIused.com)  Always make sure your staff are doing things to help your business not destroy it..

You might want to forward this to any of your friends , family, co-workers ,or associates you think might benefit from it… They can get the classics to by going to www.profitandwealth.com/freereport

Really would love to hear your thoughts. Are there any Topics you would like to see me cover? Tell me !

To Your Next 12 Months,

Brian Sacks

www.profitandwealth.com

PS- How has your last 12months been? Did you accomplish what you wanted to ? Did you earn what you wanted to ? If you would like to hear my “phenomenon” story and how anyone can accomplish more in your next 12 months go to http://www.brian.in12months.com

PPS — 2 things– If you missed the 96 minute webinar I recently held that showed you  14 FREE/LOW COST Ways To Generate New Business … Instantly   I wanted to let you know the recording will be available soon.

Also- I am considering making a portion of this site password protected and delivering extra content in that area.. What are some of the things you would like to see? Let me know by sending me an e-mail at brian@profitandwealth.com

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Written by Brian Sacks in Profit Killers | 1 Comment 

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