What Would You Do ? and Some Tools

December 13, 2008

One of my favorite shows is “EARL” which is a funny look at Karma and how what goes around comes around.

Well this morning I had one of those situations. I went for my regular Dunkin Donuts coffee and I gave the guy a $5.00 bill. He gave me change back for a $20.00.

WHAT WOULD YOU DO ?

Let me know by hitting the comments below- Here’s what I did. I gave it right back to him. No guessing.. No Thinking .. Nothing.
Yes ,even during the holiday season with all the bad economic news and everyone feeling it in the pocket ( where it really hurts) I never gave it a second thought.

See to me keeping that money is no different than walking in the store with a gun and helping myself to the cash in his register.

NOW ON TO SOME MORE IMPORTANT INFORMATION

One of the most intriguing ideas/concepts for me is that of persuasion. How to get others to do what you want them to AND still have them feel good about it. I have posted some of the ideas here on the blog so go check them out if you haven’t already. BUt you will be hearing alot more from me on this topic so stay tuned.

For right now though let me share with you the IMPORTANT point that you must sell to people the way they WANT to buy,… Not the way YOU want to sell.

There are 3 ways people like to buy .

AUDIO/VISUALS — see things  KINESTHTETICS- need to touch and feel — AUDITORIES need to hear it.

One of the biggest reasons you might not be getting the results you want in your marketing — either off line or on-line is because you are only using one of those methods.

In fact— It is one of the mistakes I am making with this blog.. It is only for visuals.. So in the future I hope to some audios and some videos.

I found a really cool - easy to use- inexpensive tool that will allow you to easily add audio to your own sites. It ’s called audio generator and you can go check it out yourself.

http://www.loanofficerformula.com/ag

While we are on the topic of tools– One of the things you MUST have is a website.The problem - as I’m sure you know is that you need traffic to that site. There is one expert I turn to when I want the coolest and most up - to -date information on getting traffic- This guy actually does it — not just teaches it–

His name is John Reese and I persoanlly own every program he has ever created. He stays mostly under the radar– actually creating sites and makeing money- But he has come out with a new course recently..

This is like “ninja” kind of stuff– so it might not be right for you .. But I can tell you it works.. Go here if you want to check out yourself

http://www.trafficsecrets.com/brians/v3.html

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UPDATES

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As we wind down the year some are sayng things may get tougher? What do you think? Here’s what you should be doing– It’s what I do— Prepare for the worst and work at making it the best. I know it’s easier said than done ! But try it anyways !

– In 2009 I will be starting a new membership site for originators /realtors call www.theloanofficerformula.com  ( it’s not up yet but I will keep you posted — Think you’ll love it if you are a loanofficer- but you will also benefit from it regardless of what you sell.
BTW– One of the things successful people do is take what’s working in a different industry and apply it in their industry– this is one of the things I do all the time… with great success.

Back to 2009- I know most have cut their marketing budgets to the bone. Well - How do you expect to get business if no one knows about you ? A few months ago I decided to reveal 11 FREE/LOW COST WAYS TO GENERATE NEW BUSINESS >>> INSTANTLY

It sold out quickly but I recorded it — If this is something that interests you here’s the link:

http://profitandwealth.com/webinars/2008-10-14/

 

Comes with a NO -RISK GUARANTEE / A Cool bonus I think everyone should have . I do need to warn you though - this session has over 80 slides and goes for about 90 minutes - So it’s jampacked with info.

 

Happy Holidays,

Brian Sacks

PS– What would you like to see me cover here? Leave me a comment !

OOOOOPS ! - Sorry - I almost forgot. It ’s almost the end of the year and I often get asked “What Should I do to make next year  a good one? Especially now !”
There is a “formulaic ” way to make your next 12 months the best ever… Watch My story and you’ll see how I created a PHENOMENON experience and you can too.  Its a 3 minute clip right on the front page at the right of the page…

Profit Stimulator #4- Contrast It…

October 21, 2008

This is an easy one to implement in your business today. Let’s start with an example. Just a few short months ago gas was 4.00 per gallon. Go back to the beginning of the year and gas was around 2.00 plus. Gas is now hovering around 2.80 and everyone is excited.

SO HERE’S THE LESSON– ACTUALLY THERE ARE A FEW SO STAY WITH ME ..

2.80 gas is high compared to gas at 2.00 a gallon but it looks like a great bargain when compared to 4.00 gas.  The price hasn’t changed but your frame of reference has.  So let’s talk about how to use this concept of contrast in your business.

Step 1. You should have several versions of your product or service.  Let’s take a really basic example of a product and then we will talk about how this relates to selling a service. There is a famous catalog company that offers a 3000 dollar coffee maker.  It’s only purpose is to sell the 500 dollar one. People see all of the benefits of the 3000 dollar one and then “settle” for the 500 dollar one that has similar features but is a lot less costly.

They never expect to sell the 3000 dollar one. Before we go any further let me let  you in on a little secret. There is a segement in any market that will always take the MOST expensive option. They can afford to and they associate high price with high quality and so they “default” to that product so they don’t have to spend any time “thinking” about it. This one secret used properly will instantly increase your business.

Let me give you an example from a service business.. Actually here are 2.

My backround as you know is real-estate and mortgages but this applies to any/every business.

In real-estate the good agents will take you FIRST to the homes they think you won’t buy. You will be shown homes that are more expensive in a neighberhood that are comparable to the cheaper one that has the same features. Or they will show you the “dogs” first so when you are shown “THE” house you can contrast and compare and see what a great value it is.

In the mortgage business I never ever quoted rates and points. I postioned my business so the question never came up — but here is what i said when it did. Let’s say rates were 6.5 with no points and 6 with 3 points. I would simply say “Rates are between 6 and 6.5%” that of course was followed by an explanation of what points were and an illustration of the time needed to recapture them over time with the lower payments.

LET’S TIE THIS ALL TOGETHER  SO YOU CAN START USING IT TO MAKE SOME $ OK?

The two big ideas I want you to get from this is.

1. Always have a higher priced version of your product or service. This will help you sell your primary product or service easier AND some people will actually buy your higher priced version giving you more $ per transaction than you are getting right now.

2. Use this contrast principle whenever you are coming up with a promotion so you can increase your sales.

ALMOST FORGOT– you might be asking .. Yeah that’s easy if I am selling a coffee pot but I sell a service. Well the easiest thing to sell is access to you.. The more access to you and your expertise the more you charge. In your town there is an H and R Block and an accountant. 
There is a walk- in clinic and a doctor in an office. I could go on and on but I hope by now you get the point.

You might want to forward this to any of your friends , family, co-workers ,or associates you think might benefit from it… They can get the classics to by going to www.profitandwealth.com/freereport

Really would love to hear your thoughts. Are there any Topics you would like to see me cover? Tell me !

To Your Next 12 Months,

Brian Sacks

www.profitandwealth.com

PS- How has your last 12months been? Did you accomplish what you wanted to ? Did you earn what you wanted to ? If you would like to hear my “phenomenon” story and how anyone can accomplish more in your next 12 months go to http://www.brian.in12months.com

If you would like to learn from the same “masters” I learned from go to http://www.whatiused.com

Dan Kennedy and Bill Glazer Have allowed me to give you What many call the MOST INCREDIBLE FREE GIFT EVER.. Check it out at http://www.freegiftfrom.com/briansacks

NOW LEAVE YOUR FEEDBACK AND COMMENTS … I READ THEM ALL !

PPPPPS— If you haven’t checked out the video on the right go ahead and view it now.. It’s only about 4 minutes but it will tell you why you should listen to what I have to say.

 

 

PROFIT & WEALTH - WHAT I JUST SAW AT 7-11

October 17, 2008

Just grabbed a coffee at 7-11 and saw a marketing idea that you can use NOW.. Right in the window was a banner for 2 cups of coffee a blue one and a red one.. One had John Mcains
picture on it the other a picture of OBAMA.

I do have a strong opinion here but that’s not the point… What they are doing is brilliant and you can use it too.. See you can vote with your cup. If you like Obama use his cup. If you like Mcain use his.

So they are going to tally the votes based on these cups — But guess what– You can bet on 2 things for sure.

1. They will sell more coffee– this is a cute gimmick and a close race.
2. They will get a TON of FREE/PR for their modest efforts here.

Don’t be surprised if you see the results of their polls in USA TODAY , on the radio and other
media.

Now here’s what you need to do .. Think about how you can use this in your business. What outrageous ideas can use — that are inexpensive that ties you in to the news ( which is what is on everyones mind) that can get you noticed and seen and increase your revenue?

Dedicated To Increasing Your Profits and Wealth
Brian Sacks
PS- I know it seems like the sky is falling for many people.. and many are struggling no doubt about it. Things are getting desperate for many with little hope for the future.
I’m not going to tell you things are rosy and think positive and all the other stuff that makes you feel good but does’t give you concrete steps…

When I was desperate- When I lacked hope- What I had no idea what the hell to do.. I decided to model people who had accomplished what I wanted to accomplish.

The missing piece for most of us is that we don’t know what to do so we become paralyzed mentally.
There is an actual template of things you can do to turn things around —NOW!
Check it out by going to www.brian.in12months.com

PROFIT STIMULATOR #3- MAKE THEM WAIT

October 15, 2008

Here’s a profit stimulator you can start using today ..This one creates social proof and positions you as the expert.. It makes people want  what you have to offer even more. Here are 3 ways to use it..

FIRST- DON”T ANSWER YOUR PHONE-Now before you flip out and think of all the reasons you simply can’t do that .. Follow me here.  Does your doctor answer their own phone? Does your attorney? Think of any expert that you go to ? Any specialist in any field… In fact there are even brick and mortar stores that only see clients by appointment ( conicidentally - they are the ones who charge the highest prices) Do they answer their own phone- The answer is no.

This quickly positions you as an expert in your prospects subconsious. It says you are a busy person who’s time is to be respected. The whole point here is to NEVER COMPETE ON PRICE AND POSITION YOURSELF AS THE OBVIOUS CHOICE FOR YOUR PROSPECTS ISSUES. ( please re-read that !)

Get a receptionist and have her start doing some of that $10.00 an hour work that is keeping you from working “on” your business instead of in it. If you can’t afford that than hire a service to answer your calls. Have them say “Mr/Mrs is busy with clients right now , may I take a message and have them get back to you ?”

TWO- DON”T RUSH OUT TO MEET THEM-Make them wait.

If you provide a service and customers come to your office , please don’t rush out to meet them. Make them wait in your lobby. Have your receptionist offer them coffee. While they are waiting the ONLY reading materials should be “propoganda” you put out.

So if you have written articles, had articles written about you put them out. If you have written a book put that out for them to see. Structure this time they have in your lobby to further position yourself as your prospects obvious solution. You should have a book full of testimonials with your past clients pictures, where they were before they met you and their situation now with specifics of how you helped them.

People will identify with people who are just like them and having similar experiences. Here is a script for your receptionist. ” Mr/Mrs. Is just finishing up with a client. Here are some reading materials while you wait. Can I get you a cup of coffee? I’m sure Mr./Mrs. won’t be much longer.”

 

THREE- USE THIS IN YOUR ADVERTISING This goes back to the whole conversation I mentioned in a previous profit stimulator about “Scarcity- the less available something or someone is the more people will desire it.”

Here is something I just saw in an infomercial. “Operators are standing by now to take your order. If the lines are busy please keep trying”

This one statement shows social proof- Alot of people all calling so this must be good.. It also creates that scarcity feeling. Gee I better get mine before it’s all gone.

Now that you know how to use it for a product let me show you how to use it for your service /practice.

Let’s say you offer a complimentary consultation. Put a price on that meeting. Then let people know that you only have X spaces available for these each month…

Try this — IT WORKS ! Don’t be scared or feel you will lose business. It will actually bring you more business. Yes- the tire kickers might go somewhere else but who really wants these time wasters anyway. The rest of your clients will percieve you as an expert and the whole price thing goes out the window when you are working with an expert instead of just any other “head of lettuce”

Let me know your results by leaving your comments to this post below.

Dedicated To Stumulating Your PRofits and Growing Your Wealth,

Brian Sacks

PS- Pass this along to anyone you feel might benefit from it and stay tuned for another tip soon

PS- How has your last 12months been? Did you accomplish what you wanted to ? Did you earn what you wanted to ? If you would like to hear my “phenomenon” story and how anyone can accomplish more in your next 12 months go to http://www.brian.in12months.com

If you would like to learn from the same “masters” I learned from go to http://www.whatiused.com

Dan Kennedy and Bill Glazer Have allowed me to give you What many call the MOST INCREDIBLE FREE GIFT EVER.. Check it out at http://www.freegiftfrom.com/briansacks

NOW LEAVE YOUR FEEDBACK AND COMMENTS … I READ THEM ALL !

PPPPPS— If you haven’t checked out the video on the right go ahead and view it now.. It’s only about 4 minutes but it will tell you why you should listen to what I have to say.

A LESSON AND AN OPPORTUNITY….

October 6, 2008

—– FOR PROFIT AND WEALTH SUBSCRIBERS ONLY ——-

 I wanted to take a minute to share
a great marketing lesson you can use immediately. I also want
to share an opportunity with you to grow your business.

FIRST THE LESSON…
The biggest adult holiday of the season is approaching in the next
few weeks. Believe it or not the biggest holiday is not Thanksgiving,
Christmas, 4th Of July or any of the other ones you might think of.

IT IS HALLOWEEN
And it is your opportunity to use it in your advertising and
marketing. So let me give you some examples.

1. You can use the Headline: IT SCARES ME TO THINK THAT YOU HAVE
NOT YET_______.

2. You can use black and orange envelopes for your marketing pieces
so that they tie into the holiday and get opened. Rememberm,if
your marekting pieces don’t get opened they can’t work !

3. Offer a 31% discount on your product or service.

4. Give out free pumpkins to all who visit your business or office.
   and let the media know so you can get some FREE/PR

Now The Opportunity….

IT SCARES ME TO THINK THAT YOU WILL NOT HAVE THE TOOLS YOU NEED
TO GENERATE NEW BUSINESS INSTANTLY WITH LITTLE OR NO COST..

Details on this event are available at:
http://profitandwealth.com/webinars/2008-10-14

Dedicated To Increasing Your Profits and Wealth,
Brian Sacks
PS- The event is almost sold out since only 25 seats are available.. check it out

and see if you think you would benefit from it and while you’re reading

it look for the BIG MARKETING LESSON …

http://profitandwealth.com/webinars/2008-10-14

Profit Stimulator # 2— Give Them A Reason….Scarcity

October 3, 2008

Tired of prospects who just want to “THINK IT OVER?” That response used to frustrate the heck out of me. THey are really saying that you have not given them a sufficient reason to buy NOW…

KEY WORD IS NOW !

When people need to “Think it Over” most likely you will not see them again. Not always– some people are just too analytical.. But if I offered you a ten dollar bill and told you could buy it for 2.00 than I am sure you would take me up on it assuming you believed it was a real deal and I told you why I was making such a deal…

LESSON # 1— review what you are offering and make sure you are providing OBVIOUS value
Your offer needs to be a “no -brainer”

Lesson # 2 - It must be believable… if it sounds too good to be true and you haven’t explained why you are doing it people will simply not believe you … everyone has their SCAM radar on..

NOW HERE IS THE BIGGEST LESSON ON THIS TOPIC
YOU NEED TO USE SCARCITY– that means if they don’t do it NOW they will lose the opportunity. Again - you need to tell them why and it must be believable.

Here are 2 ways to use scarcity
1. Time deadline
2. Limited quantity of a bonus or giveaway

Want to see how I used this priniciple go to
http://profitandwealth.com/webinars/2008-10-14

This is a letter for a teleclass called
11 FREE/LOW COST WAYS TO GENERATE NEW BUSINESS …. INSTANTLY !

Start putting scarcity into all of your promotions and you will STOP hearing I need to think it over.

Dedicated To Increasing Your Profits and Wealth,
Brian Sacks

PS- Leave me your comments - I read them all.
PPS- IT might be too late but if you want to check out the
details on this teleclass go to

http://profitandwealth.com/webinars/2008-10-14

IS This Your Strategy???

October 2, 2008

Hope you are having a good week… Sure has been a crazy one. So
let me jump right in and ask you.IS YOUR STRATEGY FOR GENERATING NEW DEALS— HOPE?

May sound silly but for many years that was my strategy.

-Hope the market would get better
- Hope I could find a “magic pill” idea to generate business.
- Hope I would meet a new source of business and have them like me.

Let’s be honest– We all do this..

BUT HOPE IS NOT A STRATEGY

You need to get proactive. The problem is that most are working
with a limited or even non-existent marketing budget.

SO I HAVE LISTENED TO YOUR SUGGESTIONS …
and will be showing you exactly how to generate new business
consistently.

These aren’t theories but actual step by step ways to generate new
business even if you have zero funds for marketing. Frankly
I haven’t heard of any other “guru” discussing these tactics.

They are the ones I used and I hope you will too so that you not
only survive but actaully thrive during these challenging times.

Details at

 

http://profitandwealth.com/webinars/2008-10-14

 

Dedicated To Increasing Your Profits and Wealth,
Brian Sacks
www.profitandwealth.com

PS #1- There is a great marketing lesson in this letter that you
need to add to all of your marekting pieces. Don’t worry, I have
actually identified it as a marketing lesson so you don’t have to
hunt for it..
     http://profitandwealth.com/webinars/2008-10-14

 

 

 

Economic Meltdown- 14 Tips

September 26, 2008

The year was 1989 and I was just married and trying to make my $600.00 per month rent. All the news talked about each day was the pending savings and loan crisis and a ton of doom and gloom.

At the time I was working for a local savings and loan called Baltimore Federal. Things were ok.. I was doing some business but not really doing too well..

THEN  SUDDENLY ONE DAY I WAS… no longer working for Baltimore Federal but instead we were one of the first in the country to be taken over by the government - Resolution Trust Corporation. Needless to say things weren’t great and the government has no clue how to run a mortgage company. Sometimes I have to wonder if they know how to run a government.

THIS WAS THE GREAT SAVINGS AND LOAN CRISIS OF THE LATE 80″s … and I found myself rigth in the middle of it.. Many went to jail.. Most savings and loans went bankrupt and permanently closed.

LIKE DEJAVU ALL OVER AGAIN..

IN the 90’s another crisis with mortgage companies going under in 1994 and many going bankrupt and to jail. Fast forward to our current crisis. The BIG NEWS is that this is a cycle that has repeated itself over and over for the past 3 decades.

LOOSE GUIDELINES- LOW RATES– GREEDY INVESTORS AND BANKS all spell disaster.. This current one is a doozy and I don’t think we have seen the worst of it yet… But from all of these experiences there are a few things I have learned and want to share with you …

I started thinking about all of the things I did to survive and even thrive.. See reality is many will go under and fail but a small few will THRIVE– They will see the opportunities and seize them.
I’m not sure which of those 2 you are but here are 14 things I discovered to help you prosper during this crisis..
Why not thrive instead of just surviving?

THINGS TO DO TO THRIVE

 

 

1.    DON”T STOP MARKETING ….

USE TRACKABLE TOOLS – CAN’T AFFORD TO WASTE EVEN A PENNEY—EMOTIONAL DIRECT RESPONSE INSTEAD OF BRANDING
DON”T USE WEST VIRGINIA MARKETING

 

2.    GET CREATIVE— YOU MUST USE NEW TOOLS—WHAT YOU HAVE MAYNOT BE WORKING – DO THINGS THAT AREN”t COMFORTABLE BUT ARE PRODUCTIVE AND EFFECTIVE

 

3.    POSITION YOURSELF IN YOUR MARKETPLACE—DON”T BE A PART OF THE HERD

 

 

4.    GIVE PEOPLE WHAT YOU GOT  — FIND THE PEOPLE WHO WANT WHAT YOU GOT AND SELL IT TO THEM INSTEAD OF BEING EVERYTHING TO EVERYONE

 

5.    WORK— SORRY !- -BUT BE SMART

 

 

6.    SET REALISTIC GOALS AND MONITOR THEM EACH AND EVERYDAY—ASK YOURSELF IF WHAT YOU ARE DOING IS GETTING YOU CLOSER

 

7.    MAKE SURE YOUR MINDSET IS CORRECT……

 

 

8.    SHARPEN YOUR TOOLS AND  ADD NEW ONES TO YOUR TOOLBOX — YOU MUST HAVE MULTIPLE WAYS TO GET NEW BUSINESS

 

9.    STAY AWAY FROM NEGATIVE PEOPLE — AND BECOME “MENTALLY RECESSION PROOF”

 

 

10.                       FIND A MENTOR WHO HAS BEEN THERE….AND LISTEN—THIS IS A BIG SHORT CUT

 

11.                       STOP DOING $10.00 an HOUR WORK —- YES EVEN NOW

 

 

12.                       YOU MAY NEED TO FINANCE  YOURSELF…. THINK ABOUT THE COST of OPENING A FRANCHISE LIKE SUBWAY — WHERE BEST ONES MAKE 35,000

 

 

13.                       STAY FOCUSED— STOP BEING TEMPTED BY EVERY NEW SHINY THING THAT YOU SEE>>>>
 It is good to have multiple streams of income but be very careful….. going down that path. Keep them in this business if you can – make more from each client …

 

14.  BECOME A STUDENT OF WHAT WORKS…( www.whatiused.com)

 

( Have you reserved Oct 14th at 4 pm eastern in your planner yet? That’s the day I will be revealing 11 LOW COST/NO COST WAYS TO GENERTATE NEW BUSINESS… INSTANTLY) details to follow …. but for right now just reserve the date and time in your planner…)

You might want to forward this to any of your friends , family, co-workers ,or associates you think might benefit from it… They can get the classics to by going to www.profitandwealth.com/freereport

Really would love to hear your thoughts. Are there any Topics you would like to see me cover? Tell me !

To Your Next 12 Months,

Brian Sacks

www.profitandwealth.com

PS- How has your last 12months been? Did you accomplish what you wanted to ? Did you earn what you wanted to ? If you would like to hear my “phenomenon” story and how anyone can accomplish more in your next 12 months go to http://www.brian.in12months.com

If you would like to learn from the same “masters” I learned from go to http://www.whatiused.com

Dan Kennedy and Bill Glazer Have allowed me to give you What many call the MOST INCREDIBLE FREE GIFT EVER.. Check it out at http://www.freegiftfrom.com/briansacks

NOW LEAVE YOUR FEEDBACK AND COMMENTS … I READ THEM ALL !

PPPPPS— If you haven’t checked out the video on the right go ahead and view it now.. It’s only about 4 minutes but it will tell you why you should listen to what I have to say.

Profit Stimulators–Cheap But Effective Tactics # 1

September 18, 2008

Here is #1 in a series of real world, down in the trenches tactics you can start using asap. They won’t cost alot to implement .. some won’t cost you anything.. So pay attention when you start seeing these coming into your inbox.
If you are new .. and thousands of you are…. spend some time going thru the profit and wealth materials on this site.

BEFORE I GIVE YOU # 1 I want you to reserve OCT 14th At 4 pm eastern in your planner.

Why ? A while back subscribers voted in a survey and here are the results…

How to Get Everything Done So You Can Make The Most Money and Have the Time To Enjoy It 41.9%

How To Become Seen As The “Obvious” Expert 54.8%

11 Free And Low Cost Ways To Attract Clients… Instantly 80.6%

Secret Recipe For Having Clients SOLD On Using You BEFORE They Even Meet With You 58.1%

Why You Need To Advertise NOW And How To Make Every Penny You Spend Accountable And Trackable So It Produces A Consistent, Steady Stream Of Predictable Income You Can Bank On 48.4%

The Secrets To Achieving Your Goals … Quickly 51.6%

Secrets To Making Anyone Do What You Want Them To Whenever You Want Them To and Feel Good About It 48.4%

How to Apply The Phenomenon™ Principles In Your Life So You Can Finally Accomplish More In Your Next 12 Months Than You Have In the Past 12 Years 58.1%

THE WINNER WAS—-11 Free And Low Cost Ways To Attract Clients… Instantly 80.6%

and so that’s what I will be covering on October 14th at 4 EASTERN.. more details to follow..

Now let’s get back to business and something you can use ASAP…
BTW– before you ask me which one idea is the best… I want to tell you that you should be using all of them… or as many as possible. They all work together for your benefit.

IS YOUR BUSINESS CARD EASILY TOSSED????
I wanted to start with your most basic tool which is your card… IS it like eveyone elses card.
You know what I mean right? Does it have your name? All your awards and title..???
Is it thin or thick stock? Does it have your photo on it??

Let’s attack these one by one… Ready?

Your name– can’t do much about that..
Your Awards and titles.. By all means put them on there to credentialize yourself.
Your Photo– You should always include your photo on every marketing piece you put out.
The Stock- I like thicker stock so it feels more substansial. I have even see people send
out their cards in plastic , on a rolodex card with the perferations already cut out. Even got one that was gold plated ( heavy)

In fact, for a short period of time I gave out my card as a disk… I wrote a book called YES YOU CAN GET A MORTGAGE and had the cover put on a cd and the book was on it along with my contact info– ( VERY POWERFUL)

I also had a cd business card business where your card was put on a disk and inside the disk
for a bunch of special reports and calculators … info they wanted …
Regardless of your industry you could copy this idea– these business size disks cost about a buck.. but all you need is one to client to make up for hundreds or thousands of these. They are unique and they get used AND KEPT !!!!

THE BIG THING MOST PEOPLE MISS IS …Actually 2 Things..

First — Be careful what you call yourself… Are you a realtor, loanofficer, attorney or accountant? If so it is easy to put that under your name.. But it doesn’t tell people why they should use you … It only suggests you are one of hundreds or thousands in your area..

Your title should reflect why they should use you.. So as an example
If an accountant — tax savings expert
If a loan officer– mortgage consultant
If a realtor– home assesment analyst

SECOND– Most business cards I see have a blank back side…
You are paying for the card so why not use all of it that you can to get your message out. Here are some ideas to consider:
- Give them some information they can use.. I used to give factor tables.
- Send them to a website or 800 # for them to get a special report you wrote
- Give them some other valuable tip or tool that they will want to hang on to..

TELL ME WHAT YOU HAVE USED ???

MAKE SURE YOU ARE RESERVING OCTOBER 14 at 4 PM EASTERN… details to follow
You might want to forward this to any of your friends , family, co-workers ,or associates you think might benefit from it… They can get the classics to by going to www.profitandwealth.com/freereport

Really would love to hear your thoughts. Are there any Topics you would like to see me cover? Tell me !

To Your Next 12 Months,

Brian Sacks

www.profitandwealth.com

PS- How has your last 12months been? Did you accomplish what you wanted to ? Did you earn what you wanted to ? If you would like to hear my “phenomenon” story and how anyone can accomplish more in your next 12 months go to http://www.brian.in12months.com

If you would like to learn from the same “masters” I learned from go to http://www.whatiused.com

Dan Kennedy and Bill Glazer Have allowed me to give you What many call the MOST INCREDIBLE FREE GIFT EVER.. Check it out at http://www.freegiftfrom.com/briansacks

NOW LEAVE YOUR FEEDBACK AND COMMENTS … I READ THEM ALL !

PPPPPS— If you haven’t checked out the video on the right go ahead and view it now.. It’s only about 4 minutes but it will tell you why you should listen to what I have to say.

WHAT I JUST SAW AT DUNKIN DONUTS

September 9, 2008

One of the things that gets me going each and every morning is a cup of dunkin donuts coffee. It’s the best. But I have an important lesson to share with you so let’s get right to it huh? This morning I went in for my usual cup of coffee and the place was unusually crowded…

I looked around and saw a sign outside that was offering Batlimore County Teachers a free cup of coffee ( 16 oz.) every tuesday of the month. All they had to do was show their id.

NOW AT FIRST LOOK THAT SOUNDS CRAZY RIGHT?
You might ask why they would do such a thing? Won’t they go bankrupt from all the free coffee? There are alot of lessons to learn here so sit tight…

1. The idea of a “loss leader” has been used in retail forever. Lose money on the first sale but gain a customer. How can you do the same thing? How about a free book or special report you create? Or a video? Or any giveaway that relates to what you do and that your prospects will find valuable– How about a Free Review? Free Consultation?

2. They realize that people will probably buy a bagel or muffin or donut with their free coffee. What else can you offer your prospects in terms of additional services that you can generate some extra fees from. If you are a mortgage banker maybe it is a bi -weekly loan .. If you are a realtor maybe it is a warranty or other service connected to owning that home. If you are an insurance agent maybe you make zero on homeowners so you can get a chance to offer them life insurance or other financial services.

3. They are taking prospects and turning them into customers … their coffee is really great and if the only way to get people to try it is to give it away than that’s fine. …
Let’s talk about an example— You are a realtor and I have 143 properties I need to sell to clear up a partnership.. Would you list the first one at ZERO commissioin to you to get full commission on the other 142? What if you are a loan officer.. would you do my first deal for ZERO to get the rest of those deals?

That’s Exactly What Dunkin Donuts Is Doing .. BUT HERE IS THE BIGGER LESSON

They have gone after a targeted group of people with an irresistible offer…
Could you make next week Teacher Appreciation Week and offer them X —-?
Could you make the following week Fireman or Policeman appreciation week…?

Aside from all of the benefits I mentioned above– and all the new business.. It is a GREAT way to get FREE PUBLICITY for yourself. These are exactly the kind of stories that your local tv , newspaper and radio reportes are looking for… NOt to mention the publications for each of these groups. The teachers- firemen -policemen — you name it.. they all have their own membership lists and on-line and off-liine publications…

IF things are slow — think about being a little more creative….Now get back to work…

You might want to forward this to any of your friends , family, co-workers ,or associates you think might benefit from it… They can get the classics to by going to www.profitandwealth.com/freereport

Really would love to hear your thoughts. Are there any Topics you would like to see me cover? Tell me !

To Your Next 12 Months,

Brian Sacks

www.profitandwealth.com

PS- How has your last 12months been? Did you accomplish what you wanted to ? Did you earn what you wanted to ? If you would like to hear my “phenomenon” story and how anyone can accomplish more in your next 12 months go to http://www.brian.in12months.com

If you would like to learn from the same “masters” I learned from go to http://www.whatiused.com

Dan Kennedy and Bill Glazer Have allowed me to give you What many call the MOST INCREDIBLE FREE GIFT EVER.. Check it out at http://www.freegiftfrom.com/briansacks

NOW LEAVE YOUR FEEDBACK AND COMMENTS … I READ THEM ALL !

PPPPPS— If you haven’t checked out the video on the right go ahead and view it now.. It’s only about 4 minutes but it will tell you why you should listen to what I have to say.

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