THEN I SAID IT!
As I wrapped up my talk I said “If you don’t invest in this than you are just stupid. You should just leave
the business right now because you are not going to make it!”
It came from the very bottom  of my heart with total sincerity! It wasn’t a sales ploy!

TWO THINGS THEN HAPPENED AT THE VERY SAME TIME

First- I watched as my wife and 2 of my staff members buried their faces in their hands
and shook their heads as if they were totally embarassed and wanted to become invisible.

Second- Several hundred attendees ran to the back of the room as if the room was on fire.
They were geting in line to invest in this program.

LESSONS TO LEARN

If you ‘ve been watching the news you can’t help but notice the big uproar about
Chik-Fil -A and their owners comments and PUBLIC position on gay marriage laws.
He gave his opinion based on his deep held beliefs.
He didn’t care what others thought.
HE DOESN’T CARE WHO HE OFFENDS – HE IS GOING TO HOLD TRUE TO HIS BELIEFS!!!!

Too often we try to be everything to everyone and wind up being nothing to noone!
See in reality I learned from Dan Kennedy years ago that the people want a strong leader who
believes in what they say and do.
The ones you alienate weren”t going to buy from you anyway! so really – who cares !

SO HERE ARE SOME TAKEAWAYS FOR YOU TO USE ASAP!

Be who you are and state it clearly in all you say and do.

Never worry about who you alienate- they weren’t buyers

Think about how you can generate a buzz like this!
Chik-Fil- A has probably gotten 100 MILLION in FREE PUBLICITY !!!!

They are on every news program- Every newspaper – Every Radio Show. Every TV News Program
Everyone is talking about them — all week.

Their supporters are eating there more often and holding rallies
Their opponents are showing up too just adding more fuel to the fire.

ALL WHILE MR.CHIK-FIL-A has stayed true to his convictions and
TAKEN IN TRUCK LOADS OF CASH – NEW CUSTOMERS- AND FREE PUBLICITY!!!!!

STOP TRYING TO BE EVERYTHING – TO EVERYONE!!!!!

BE YOURSELF – DON’T APOLOGIZE- LET EVERYONE KNOW YOUR OPINIONS
AND STIR UP DIRT !!!!

How about 1 more example- ok?

I was tired of seeing people with credit issues be abused by lenders so I came right out and said
That even though I was a lender I was tired of seeing good people who had a credit challange
being ripped off – hung up on and treated poorly by lenders.

THEN – I let everyone know about it.

1. I wrote a book and put it on AMAZON and in bookstores.
2. I went on ABC -NBC- CBS and cable channels
3. I wrote articles and did interviews for papers
4. I went on 43 radio shows around the country.

RESULTS– Lots of people hating me in the mortgage industry- including several mailed death threats.
HUD audits and investigations.

A MULTI MILLION DOLLAR business built in 18 months and sold for 7 figures!
Lot’s of decent people who had challanges out of their control realized their dreams of owning a home!

Brian

PS- Would love your comments and thoughts- leave them below now
Feel Free to hit the forward this to any of your friends -relatives or co workers you think would enjoy it
or send them the link http://www.profitandwealth.com/free   so they can also get the 2 CLASSICS!

——————————

Did you see Dan Kennedy’s latest article I posted a few days ago?
Scroll down this page!

ENJOY!!!

FIRST A WARNING THEN 2 LESSONS

Recently I sent you a few e-mails about the webinar
I put together that shows you 11 FREE AND LOW COST
WAYS TO GENERATE A FLOOD OF NEW BUSINESS.

Here’s the link to check it out   CLICK HERE

Part of that offer was for a private a one on one
Session with me personally.

Based on the response and the size of this newsletter
my staff tells me I can only do 3 more.
There are no blank spaces in my schedule for the next
6 months and it wouldn’t be fair to make you wait that long.

GRAB 1 OF THE 3 

here’s the link one last time
 http://bit.ly/K7WhKs

My staff will let you know if you are one of three
either way the little known yet effective tactics I show you
will help you get new clients regardless of what business you are in.

NOW FOR THE LESSONS — THESE ARE REALLY IMPORTANT TO YOUR SUCCESS
Anytime you are putting together an offer it must have a deadline or a reason for your
prospect to respond immediately.

Let’s face it most people are lazy or just too busy and get distracted.

HERE ARE A FEW WAYS TO ACCOMPLISH THIS WITH YOUR OFFERS

- A deadline people must respond by and then the offer goes away
- A limited quantity – ( product or service)
- A limited timed bonus
There are more but I have more to say here and don’t want this to get too long.

The bottom line is : If you don’t give people a reason to act now — they won’t

makes me think of my friend who used to say – WHY DO TODAY WHAT YOU
CAN PUT OFF UNTIL TOMMOROW!

Don’t you be that way!

———–ANOTHER BIG IDEA THAT HELPS WITH PRODUCTIVITY————-

I am putting the final touches on a time management training for my members
and clients. Here’s a way I have found to increase my own productivity with deadlines.

Let’s say I want to do a webinar and sell seats to it.
I actually create a date and time for it !!!

THEN I GO AHEAD AND LET EVERYONE KNOW!!!

Now I HAVE to produce!!!!

It forces you to produce because you have to!!!!

So put it out there and produce it.

I used to do this with seminars I had.

Picked a place and reserved it
Picked the days.
Then I would advertise it and sell seats.

ONCE THAT WAS ALL IN PLACE- I WOULD PRODUCE THE MATERIALS
GET THE OTHER SPEAKERS ETC…
Seems counterintuitive– maybe that’s why it works so well

Go ahead and try these 2 ideas and feel free to leave your thoughts
below and invite your friends to our little group!
they can go to
http://www.profitandwealth.com/free  

to join free AND get 2 special gifts

Brian

This past week I got a call from someone out of the blue.
Turns out this person is a super aggressive salesperson and thought of an idea that would merge my companies programs with his.
As a strange aside he used to be in the mortgage business and knew of me and what we had accomplished.
See the motivational quote article for more on the topic of knowing as Kenny Rogers says “Know when to hold ‘em and know when to fold ‘em”
Anyway- back to this important story. His company sells signs. Indoor- Outdoor and car and truck wraps and ads. Our company is the expert in mobile Marketing and Creating Customer Capture systems so business can be found where their clients are searching for them. Over 50% of all searches are now on Mobile Devices.
When I arrived at the meeting his boss was there and we immediately got into a conversation about how business was. Honestly- his business was not doing great.
HOW COULD IT IN THIS ECONOMY???? OR COULD IT AFTER ALL WITH A LITTLE TWEAK?
So he started going on and on about the competition. About how he is selling a commodity. How he networks. How he advertises. How he gets new business.

THEN I ASKED HIM A FUNNY QUESTION- DOES ANYONE REALLY WANT A SIGN?????
Of course they do he said.
THEN I ASKED HIM ANOTHER FUNNY QUESTION- DOES ANYONE REALLY WANT A SIGN?
By now , you can imagine this guy thinks I am totally nuts?
THEN I ASKED HIM ANOTHER FUNNY  QUESTION- WHY SHOULD I GET MY SIGN FROM YOU AND NOT SOMEONE CHEAPER DOWN THE STREET?
Now – aside from being frustrated at what appeared to be my dumb questions he was starting to get pissed off!
“ WHO ARE YOU ANYWAY?”
I started explaining my backround to him. Told him about my coaching groups. Told him about some of the businesses I have built and sold. Told him about my consulting. Told him about Trackable Response and our expertise in creating Mobile Marketing Solutions.
HE STILL DIDN’T UNDERSTAND- MAYBE YOU DON’T EITHER?
He asked me who my competition was and I told him I really didn’t have any. Now that might strike you as arrogant- it definitely struck him that way, but stay with me here just a little bit longer – because there is a HUGE lesson here. One that will totally change your business.
SOME MARKETING TRUTHS YOU MUST UNDERSTAND!
NO –ONE WANTS A SIGN- They want customers and are using a sign to get them.
NO- ONE WANTS  MORTGAGE- They want a house they can enjoy with their family- and need a mortgage because they can’t pay cash.
NO-ONE WANTS  A MOBILE WEBSITE- They want more business and realize that at least half of their customers are searching for them on their mobile devices and that this number is increasing every single day.
NO-ONE WANTS  A BRAKE JOB- OIL CHANGE – TIRE ROTATION….They  want their car to be safe and they want it to continue running.
- I truly hope you are seeing my point here. It’s subtle but has the power to totally change your business.<—–

FINALLY- I EXPLAINED “THE I DON’T HAVE ANY COMPETITION “ STATEMENT!
Everyone who knows be knows that I am NOT arrogant. In fact, I hate arrogant people. Confident- yes!  But I’ll save that whole topic for another article.
Now let’s switch gears just for a second so I can explain this second point and the whole head of lettuce theme in this article.
Let’s say you want to make a salad. Money is really tight and so you go searching for lettuce at the lowest price.
After all – Lettuce is lettuce and one head is exactly the same as any other right?
THAT’S A BIG MISTAKE SO MANY CUSTOMERS I CONSULT WITH MAKE BEFORE I FIX IT!
THE BIG LESSON-– If you are in a commodity business STOP competing and change your product!
GOT THAT?
See if all you want is a head of lettuce than it’s totally fine to go to the nearest store that has the lettuce at the cheapest price.
BUT – If you are in a hurry- and price isn’t the ONLY factor than you can opt for the shredded lettuce in the bag that is already washed and ready to serve.
If you wanted a certain type of Romain lettuce for a special salad dish you are serving than price also isn’t the critical deciding factor is it?
SO LET’S GET BACK TO MY “DUMB QUESTIONS” AND WRAP THIS UP!
Yes – the sign business is a commodity business.
Yes- The Mobile Marketing and Mobile Website business is a commodity business.

YOUR BUSINESS MAYBE A COMMODITY BUSINESS TOO!
But it doesn’t have to be.
People buy signs to get customers.
People buy mobile websites to get customers.
So I helped him see the bigger picture and totally change his business model
while at the same time integrating our services.
We don’t sell WEBSITES- we customize mobile customer capture systems and other proven mobile marketing solutions to generate Trackable profits!
I developed a plan that would integrate mobile marketing into the signs themselves with QR codes and other mobile customer capture devices!
Now when he visits his customers he is offering a CUSTOMER CAPTURE SYSTEM not a sign.
Plus, he is using our services to ensure that these clients are able to be seen with a mobile optimized customer capture system when they visit the address or scan the codes.
Now instead of his clients asking what’s the price of your sign…. they are saying can you tell me more about how this works.
Now he is NO LONGER a HEAD OF LETTUCE and he doesn’t really have any true competition since they are still just offering signs!
Hope you enjoyed this and more importantly will start using some of these same lessons in your own business!
If your association or chamber or company or looking for a great presenter on marketing and/or how to profit from  mobile marketing solutions please send an e-mail to
brian@profitandwealth.com or call my office at 410-420-2343

and of course– as always– would love your comments below!

If you know these skills you are truly unstoppable.

-Time Managemet
- Salesmanship
-Marketing
-Persuasion
-Mindset
And of course technical knowledege in your chosen field.

This is the formula I have taught for over a decade and the one
that turned me from a paycheck to paycheck regular “guy”
into a millionaire.
More importantly – it has done the same for dozens of others
I have worked with closely and coached…
that’s how I know it is “formulaic” it works on others and in all in differnt fields

WOW!
As I write this it dawns on me that maybe I should turn this into
a private area membership site and drill down?
Interested- shoot me an e-mail and if I get enough I’ll
Move forward with it.
Brian@profitandwealth.com

Anyway– one of the books I am currently reading is from 1960
and it’s callou called EMOTIONAL APPEAL

Not sure if you can even find it anymore.

The book suggests that all of us are pre-occupied
in our own worlds and issuses.

AND BEFORE YOU CAN MAKE A SALE YOU
HAVE TO BREAK US OUT OF THIS TRANCE
BUY APPEALING TO THE OUR PRIMARY MODE.

Meaning — we are all primarily motivated by one of four things

1.ROMANCE

2. RECOGNITION

3. SELF -PRESERVATION

4. MONEY

These 4 appeals are the BIG ONES!!!

and to succeed with that person

you must first find out which one of the four
they are in and snap them out of it..

Think about it–
If you are single you may be pre occupied with Romance!
If you are out of work right now – Money or Self Preservation  may be YOUR big one.

Here’s what I want you to do..

Think about your product or service…
Then think of each of these appeals
Then try to tie your product to each one and use them in your marketing.

YEAH- I KNOW – HOW CAN YOUR PRODUCT BE TIED TO MONEY – ROMANCE BLAH BLAH BLAH

Let’s take a car – and you are a salesman

Romance- how sexy you will be in that convertible
Self Preservation- How well built the car is and how safe it is.
Recognition-  How your friends and neighbors will see you when you pull up in that car
Money- How efficient it is – How long it will last – the great gas mileage it gets

Starting to see the point? I hope so!

Oh — You sell a service????

Let’s Take Insurance

Romance- How sexy your spouse will think you are because you cared enough  to protect them
Recognition- How Smart you are to get this policy — that is actually an investment
Money- You are making sure your family is provided for and has no money worries
Self Preservation- How you are protecting your self and family against unexpected disasters

OK– NOW STOP READING AND START THINKING — AND WRITING IT DOWN

After all knowledge without action is useless!

TO YOUR PROFITS AND WEALTH

Brian Sacks

PS- I was serious about you sending me that e-mail !
If I get enough interest I ‘ll start a site on the “formula”
Where you can get the topics drilled down into useable info!
brian@profitandwealth.com

to something he called his “Council of Elders.”

Each evening in the quiet of his study, Hill

would close his eyes and enter a council chamber

in the theatre of his mind.

Next, he would take his seat as chairman at

the council table, and welcome nine elder

advisors (Ralph Waldo Emerson, Luther Burbank,

Thomas Paine, Charles Darwin, Abraham Lincoln,

Andrew Carnegie, Henry Ford, and Thomas Edison)

who gradually entered the chamber to take

their seats.

Hill would then lay the challenges of the day

before them, and seek their advice.

Hill’s study of the records of these great

men’s lives was so intensive that the characters

actually came to life, engaging in vigorous

dialogue over the topics he put before them.

If you were to conduct such an exercise

today — in the interest of increasing sales

and profits for your online business — no doubt,

Claude C. Hopkins would hold a place of honor

on your Council of Elders.

He was, after all. the originator of many of

the principles of successful advertising

that today’s modern day rainmakers swear by

in their never-ending quest for higher response.

(Marketing wizard Jay Abraham claims to have

read one of Claude’s books more than 50 times.)

Now here’s were this gets a little weird …

You see, a good friend of mine claims to

have actually recorded one of these Council

of Elders sessions with Claude.

And he’s offering to stream the audio

to all of my subscribers.

Before you click on this link to access the

material however (no cost) — I must warn you …

http://www.1shoppingcart.com/app/?af=861857

He’s gruff, grumpy, and grouchy. The man

rants and rails against just about everything

the online marketing gurus are telling us.

http://www.1shoppingcart.com/app/?af=861857

And if you’re afraid of raw, unvarnished

truth, this unearthed recorded interview

with Claude C. Hopkins is probably best left

un-clicked:

http://www.1shoppingcart.com/app/?af=861857

For mature marketing audiences only.

Brian Sacks

LEAVE YOUR THOUGHTS BELOW
and feel free to forward this to anyone
you think would benefit from it

http://profitandwealth.com/377/ipad I will post the ones I have downloaded so far!

BIG LESSON FOR YOU !!!

I wouldn’t mind being called a “flake” on a national tv show and neither should you. Controversy sells! Being outrageous
sells. Doing things out of the norm gets you noticed and gets you new customers and tons of Free Publicity!

While Matthews insulted Bachmann in reality she should send him a thank you !

She is still being talked about – She is getting noticed- She now has some QUICK momentum she didn’t have just last week!

How can you do something outrageous to get noticed?

What is standard in your industry and what can you do to break that standard?

Years ago when the real -estate market was robust Lenders were giving loans to buyers who had a bankruptcy

but requiring them to put down at least 20 % and were charging high rates and fees.

THAT WAS THE INDUSTRY STANDARD.

SO I BROKE IT !!! I wrote a book called YES YOU CAN GET A MORTGAGE with low rates and low closing costs
even if you had a bankruptcy. I publicly scolded lenders for overcharging people who had unfortunate circumstances.
RESULTS: Appearances on 42 radio shows around the country. Appearances on CBS-NBC-ABC- COMCAST .
Book went to # 1 on Amazon and stayed there for a while.

Take a second here and think about how you can apply this!!! Then go ahead and do it!
Dedicated TO Your Profits and Wealth,

Brian Sacks

PS-What do you think? Write your thoughts below.

— Know anyone who would benefit from reading Think and Grow Rich- Or The Science of Getting Rich?
Send them over to http://www.profitandwealth.com/free

PS- Watch your inbox over the next week or two for an e-mail about a webinar I am putting the final touches

on that will reveal many of my wealth creation and time management secrets