to something he called his “Council of Elders.”

Each evening in the quiet of his study, Hill

would close his eyes and enter a council chamber

in the theatre of his mind.

Next, he would take his seat as chairman at

the council table, and welcome nine elder

advisors (Ralph Waldo Emerson, Luther Burbank,

Thomas Paine, Charles Darwin, Abraham Lincoln,

Andrew Carnegie, Henry Ford, and Thomas Edison)

who gradually entered the chamber to take

their seats.

Hill would then lay the challenges of the day

before them, and seek their advice.

Hill’s study of the records of these great

men’s lives was so intensive that the characters

actually came to life, engaging in vigorous

dialogue over the topics he put before them.

If you were to conduct such an exercise

today — in the interest of increasing sales

and profits for your online business — no doubt,

Claude C. Hopkins would hold a place of honor

on your Council of Elders.

He was, after all. the originator of many of

the principles of successful advertising

that today’s modern day rainmakers swear by

in their never-ending quest for higher response.

(Marketing wizard Jay Abraham claims to have

read one of Claude’s books more than 50 times.)

Now here’s were this gets a little weird …

You see, a good friend of mine claims to

have actually recorded one of these Council

of Elders sessions with Claude.

And he’s offering to stream the audio

to all of my subscribers.

Before you click on this link to access the

material however (no cost) — I must warn you …

http://www.1shoppingcart.com/app/?af=861857

He’s gruff, grumpy, and grouchy. The man

rants and rails against just about everything

the online marketing gurus are telling us.

http://www.1shoppingcart.com/app/?af=861857

And if you’re afraid of raw, unvarnished

truth, this unearthed recorded interview

with Claude C. Hopkins is probably best left

un-clicked:

http://www.1shoppingcart.com/app/?af=861857

For mature marketing audiences only.

Brian Sacks

LEAVE YOUR THOUGHTS BELOW
and feel free to forward this to anyone
you think would benefit from it

http://profitandwealth.com/377/ipad I will post the ones I have downloaded so far!

BIG LESSON FOR YOU !!!

I wouldn’t mind being called a “flake” on a national tv show and neither should you. Controversy sells! Being outrageous
sells. Doing things out of the norm gets you noticed and gets you new customers and tons of Free Publicity!

While Matthews insulted Bachmann in reality she should send him a thank you !

She is still being talked about – She is getting noticed- She now has some QUICK momentum she didn’t have just last week!

How can you do something outrageous to get noticed?

What is standard in your industry and what can you do to break that standard?

Years ago when the real -estate market was robust Lenders were giving loans to buyers who had a bankruptcy

but requiring them to put down at least 20 % and were charging high rates and fees.

THAT WAS THE INDUSTRY STANDARD.

SO I BROKE IT !!! I wrote a book called YES YOU CAN GET A MORTGAGE with low rates and low closing costs
even if you had a bankruptcy. I publicly scolded lenders for overcharging people who had unfortunate circumstances.
RESULTS: Appearances on 42 radio shows around the country. Appearances on CBS-NBC-ABC- COMCAST .
Book went to # 1 on Amazon and stayed there for a while.

Take a second here and think about how you can apply this!!! Then go ahead and do it!
Dedicated TO Your Profits and Wealth,

Brian Sacks

PS-What do you think? Write your thoughts below.

— Know anyone who would benefit from reading Think and Grow Rich- Or The Science of Getting Rich?
Send them over to http://www.profitandwealth.com/free

PS- Watch your inbox over the next week or two for an e-mail about a webinar I am putting the final touches

on that will reveal many of my wealth creation and time management secrets

THE WAVE AND WHAT YOU CAN LEARN FROM IT

Sunday my son and I went to the Baltimore Orioles game with a few friends. Great seats. Second row above the dugout right at home plate. Doesn’t get any better than that.

Around the 7th inning someone in the outfield upper deck stood up and started “the wave” Next thing you know all 30,000 fans are “waving” all around the stadium. If you haven’t seen one you are really missing out.

IMAGINE- ONE PERSON GETTING 30,000 STRANGERS TO DO SOMETHING- SPONTANEOUSLY!

Fads happen this way- Businesses become successful this way– Money is made this way!

WHAT CAN WE LEARN FROM THE WAVE?

First- things can catch on quickly and you need to know how to harness that power
Second- One person’s action can influence others— quickly
Third- An idea can go viral quickly
Fourth- everyone loves to have fun

EACH ONE OF THESE IDEAS NEEDS TO BE INTEGRATED INTO YOUR MARKETING EFFORTS!

Often the best way to do this is by recording some fun videos and putting them on youtube and other social media sites so they can spread virally and quickly! Try it for yourself and create your own “wave”

———————————————–
Resource of the week
———————————————–

I found a site that just opened that is like the groupon
of great marketing materials. Go check it out for yourself

http://bis6389.etcsuccess.hop.clickbank.net

It’s difficult ( but necessary) to continue to educate
yourself on marketing/persuasion/ mindset/sales
especially now.

But if the costs of these systems was the issue
this site eliminates that problem
http://bis6389.etcsuccess.hop.clickbank.net

Dedicated To Increasing Your Profits and Wealth,

Brian Sacks

PS-For those of you who completed the survey — thanks!
I am in the process of putting together the webinars you voted on
The first one will be on time management tips and secrets that will allow you to get
more done in less time so watch your e-mail for the details.

THOUGHTS? COMMENTS? leave them below and rate this post up top by hitting the stars

The commercial start off with a kid and his mom in a store looking for board games to play that night. He picks out the game of LIFE ( I personally never liked that game) and then a pizza flashes on the screen.

WHAT DOES A PIZZA HAVE TO DO WITH THE GAME OF LIFE?

EVERYTHING !!!!!!

The deal was that you get a FREE TOMBSTONE PIZZA when you purchase a game of life. There are several marketing lessons here I want you to pay attention to:

FIRST- The subliminal message– a great one in this economy– is stay at home and have fun — it’s cheaper! It’s very smart to put those CORE subliminal messages and anchors in all of your advertising. The reader is more motivated to act when they get a sense of the “feelings” your message is trying to convey

SECOND- This pizza company has now found a GREAT way to promote their product. One that is a “direct” message to market match! Think of a tie in with your programs or products- Doesn’t matter if it is a product or a service.

What compliments what you offer?
Now there are two effective ways to do this.

1. YOU FIND THE “PARTNERS” and start promoting each others products thereby reducing the ad costs for both of you and ultimately creating a more “in-sync” message for the audience.

2. START offering that product yourself.

ARE YOU WITH ME? LET ME GIVE YOU SOME EXAMPLES !

A real- estate company advertising with a mortgage and settlement company
OR
A one stop shop that has all 3— usually a real-estate company deciding to offer other complimentary services.

A shoe store —- now offering handbags and socks and shoe shines.

A store that sold bridal wear now getting into wedding planning

The point is to THINK !!!! What compliments what you do ? Can you do it together? Can you form a partnership?
Can you help each other? Should you just join forces and become 1 company?

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The best course I have found on profiting from facebook is at

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Before I close this lesson– Let me just remind you of one other…….

Tommorow is the first day of spring!!!!

YES ANOTHER MARKETING LESSON COURTESY OF RITA”S ITALIAN ICES

If you live near one they are giving away FREE ITALIAN ICES tommorow — the first day of their busy season.
In fact many are only open from the first day of spring to the last day of fall

WHAT CAN YOU GIVE AWAY THAT WOULD GENERATE FREE PUBLICITY FOR YOU ?????

Dedicated To Increasing Your Profits and Wealth,

Brian Sacks

PS- Here’s that link again for the best course I have found on profiting from facebook

http://bit.ly/dGt9h3

PPS– I will be making an announcement this week that might help YOU so stay tuned and as always
Please leave your thoughts and comments below and pass it on to anyone you think will profit from it

What’s working- What’s Not-

WHY?

Leave the answer to these 3 short questions below in the comments box… BE HONEST !

HERE’S THE LESSON….

This will sound way too simple and cliche BUT it works

Find out what your customers want and give it to them! Most of us do this totally backwards.
We come up with what we want — or what we THINK people want from our business. If you are succeeding that
way it’s totally an accident.

Find that hungry crowd and feed them

Dedicated To Increasing Your Profits and Wealth,

Brian Sacks

WANTED TO SHARE A SHORT LIST OF ‘TO DO’S” with you that will produce profits for you in the coming year and beyond Ready?

1. Make a list of what you will be doing to generate business.

2. Make a list of your goals for the year- there is magic putting it down on paper

3. BLOCK times in your planner — right now— to work on your business
It should be 2 times a week for 1 hour un-interrupted  * the key is uninterrupted*

4 Block time in your planner right now to once a month to see how you are doing with your goals
Is what you are doing working? If not why not? If not what can you replace it with?

5. THIS IS A BIG ONE !!! In fact this one is so big I will save it for next week- You have enough to do

from the list above already.
Dedicated To Increasing Your Profits and Wealth,

Brian Sacks

PS-One of the things on the list is to READ/LEARN
We live in a world that is constantly changing and you MUST
stay up to date

Here’s one of the ways I do it-

http://www.readthemquickly.com

The holidays are now a short time away. Most will be traveling to be with family and friends. Parties with your neighbors , co-workers. Then of course there are the business parties you get dragged to with your spouse and significant other.

When you go to these parties you will probably run into people you haven’t met before. Then there all the people who you haven’t seen in a long time who want to catch up.

WHAT WILL YOU TELL THEM?

After all the small talk the conversation will most likely turn to “WHAT ARE YOU DOING THESE DAYS?” right? What will you tell them? If you are like most people you will tell them you are in the _____ business right? Then you sit back and hear all their feedback about how sorry they are for you —blah blah blah blah. Almost like the way someone consoles someone at a funeral.

Then of course they will ask  How’s business? Maybe they will even tell you some horror stories about how their neighbor got tossed out of their home or their cousin who just went bankrupt.

BUT NONE OF THIS HELPS YOU DOES IT?

You don’t need anyone to feel sorry for you . In fact, you might even be having a decent to good year since there is so much less competition.

SO WHAT ARE YOU GETTING AT BRIAN?

See the truth is that you really are NOT in the______  business. You are NOT a _____. You fill in the blanks. 
YOU ARE A PROBLEM SOLVER…. PERIOD!!!

In my casenNo one wakes up and “wants” a mortgage. They NEED A MORTGAGE. They either have to buy a home and need a mortgage. They want lower payments and they NEED a mortgage. They need some extra cash and NEED a mortgage.

WHAT ARE YOU OFFERING A SOLUTION TO ??? WHAT DO THEY NEED FROM YOU?

One of the BIG IDEAS I have always taught and integrated into our business is the concept of being the expert in a niche. In other words solving a particular problem clients’ face.

So when we are at these parties here’s what we say:
“We help seniors who own their own homes solve their financial challenges with the Reverse Mortgage program.”

Now that is a conversation starter. Instead of the pity party and 20 questions about rates and points, we are usually asked what do we mean?

We can than go on to discuss the program and the pros and cons. Guess what. Most people will either know of a someone who is a senior and having some challenges or have a relative who would benefit from the program.

HERE IS THE BIG IDEA YOU NEED TO IMPLEMENT !

This concept is called a USP- Unique Selling Position or as I call it – YOUR ELEVATOR SPEECH. Think of it as you being in an elevator with someone who asks you the “What do you do question” and you only have 30 seconds to answer it.

Now make up your USP – or “steal” ours if you do reverse mortgages and watch the new deals start rolling in! Happy Holidays and go enjoy those parties and gatherings.

Dedicated To Your Profits and Wealth,

Brian Sacks

PS- do you think being part of a mastermind group would help you have a great 2011?
One where you could share your success and overcome your obstacles?
ONe where you would be given tested and proven ideas on marketing and mindset you could use
As soon as you learn it?

If so – please send me a private e-mail with yoru contact information to brian@profitandwealth.com
Put in the header- yes- I am interested and I will get back to you with the details. No -obligation on your part.
This will be a small gorup of handpicked people so don’t feel bad if you think it’s not right for you !@