Buyology by Martin Lindstrom
November 10, 2008
Great Book on how to create a loyal fan base of clients. I have used many of these tactics to build several multi-million dollar info marketing businesses. If you sell anything to anyone or hope to this is a great resource.
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Tribes by Seth Godin
November 10, 2008
Great Book on how to create a loyal fan base of clients. I have used many of these tactics to build several multi-million dollar info marketing businesses. If you sell anything to anyone or hope to this is a great resource.
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The New Psycho-Cybernetics by Maxwell Maltz
June 14, 2008
The New Psycho-Cybernetics - Maxwell Maltz
This is the one book I recommend more than any other. For all of the years that I ran my coaching program this was THE BOOK I gave to every new client when they enrolled. WHY?
While most people think business is all about knowing how to “do things” in reality business is more of a mental game. You must be prepared mentally or else you will fail. I know that sounds harsh but that doesn’t mean it isn’t true.
For a real life example just stop for a minute and think about yourself, friends and family. Have they accomplished some level of success and then snapped back to where they were before or even lower.
See I used to think that you could just know what to do then do it and you would be fine.But it always felt like I would hit an imaginary ceiling that was impossible to break thru… Read this book NOW! In fact I read it every 6 months and have for the past 6 years. Get your mind ready for success in your business and personal life. I know it sounds very cliche but this is a must. Read this book if you want to create real profit and wealth… AND KEEP IT !
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Influence by Robert Cialdini
June 14, 2008
This is one of my favorite experts on why people buy or don’t buy things. It is loaded with ideas you can apply to your business IMMEDIATELY and see results from. They are explained with examples that are easy to follow. Make no mistake– You can influence how people buy from you and how people respond to you in personal situations as well. Influenece and Persuasion are NOT dirty words. Everyday in everything you do you need to know the tactics displayed in this book. It is a classic.
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