Just got back from a trip to Florida to see my in-laws. We drove so I had alot of time to think back on 2009 and visulaize 2010.

CAME UP WITH 2 BIG IDEAS FOR YOU…

First- I want to finish off on the last post SHOULD YOU and A FORMULA

PRINT THIS OUT NOW !

Today is a great day to reflect on the previous year and PLAN out next year.
So here’s HOW TO PLAN

start by setting your goal… Income as well as personal.

Could be losing weight – could be income – could be spending more time with family- You know them better than me.

Now write them down.. It has been proven that writing it down enhances your chance of achieving them.

NEXT- plan how you will do it….
This is the missing piece of the puzzle for most people. They write the goal but rarely think through and plan out how they will achieve it. My job is to make sure that doesn’t happen to you.

IF IT’S A PERSONAL GOAL- think it through- If it’s spending more time with family than block those days in your planner NOW! In my case I block out every Monday and Friday  for long weekends for the whole year. Even if I don;t take them they are now available to me.

FOR INCOME- figure out what you want to make than plan out what needs to be done to get there.
EXAMPLE
If I want to make 100,000 and I sell a 2000 dollar “thing or service” that means I need to sell 60 of them..
YES– I KNOW THE MATH IS WRONG.. it should really be 50 not 60 but remember some things will be returned and some deals will fall thru.

NOW BREAK IT DOWN INTO A MONTHLY GOAL- so now we know we need to sell 5 units a month — slightly more than 1 a week.

HERE COMES THE HARD PART- to whom will you sell them and how will you attract those sales.. ( I’ll save that for another post)

Once a month you should check these stats to see if you are on track.
Did you make enough sales.
Which group bought>? Which did not?
What tactics worked? Which did not?

Now- don’t be tempted to say yes– that’s a great idea and move on.. DO IT!!!While it’s on your mind.. yes– right now– I’ll wait !

It really will be a game changer for you and might be that 1 BIG IDEA that allows you to finally get what you want.

In fact– before I move on– and now that you have it all written down take a second to think about what you do all day— and if it is CONSISTENT or INCONSISTENT with your written goals..

Are you going thru the McDonalds drive thru while hoping to lose 10 pounds.. ?

BIG IDEA # 2
I mentioned in the beginning of this post that I drove to Florida. On the way I saw 19 signs for South of The Border. For those of you who have never seen it well it’s hard to explain but basically think about the tackiest truck stop you have ever seen and you’ll come close.

But here’s the lesson– Starting at 183 miles from this place you start to see signs. All with different messages and hooks.. all trying to get you to stop. Some appealing to adults- some appealing to kids.

LESSON: Never stop at one marketing message and never have just one theme – You just never know what hot button will get you the sale — so use them all and use them all the time!!!!

Dedicated To Increasing Your Profits and Wealth,

Brian Sacks

PS- would love you to rate this post– and any others- just hit the stars under the headline. And of course you can leave your comments below
HAPPY NEW YEAR !

This weekend I was discussing the topic of success with one of dearest friends. He’s doing pretty well himself but the topic turned to the differences between us.

He has a masters degree- pretty sharp guy. His business does well. Came from a well to do family but in all fairness his success was created without too much help.

AS OPPOSED TO ME:
Been working full time since I was 14. Barely graduated High school and dropped out of a small local community college. Definitely did not come from the “lucky sperm” club as I like to call it.
And – I am pretty successful.

HOW ?
This conversation took place at my house in my private office while the kids were trick or treating. I suppose it happened because he looked around my office and found floor to ceiling books and courses.

ALL ON BUSINESS- INVESTMENTS- MARKETING.

That’s all I read- and I read constantly ! Do you?

I believe in educating yourself and of having real-life experiences to back it up.

Some are just book smart-
Some are just street smart-

AND OF COURSE SOME JUST AIN”T TOO SMART…

So if you want to succeed like I have –

Read about it- Do it and be ok with failing until you figure it out.

If you want to see some of the things I am reading head over to the books to read section … I also love my 4 page book summaries that I get from

www.readthemquickly.com

I am thinking about ways I can help you in 2010-
Would you prefer teleseminars
Products?
Membership in a site where everyone can share?

What topics concern you the most and are holding you back?

Leave your comments below and I’ll put something together.

Brian

PS- Know anyone else who would benefit from the 2 classics I give away free? Send them to www.profitandwealth.com/free

One of the biggest discoveries I made ( there have been a few) that literally changed my life and income was dicovering the whole idea of continuity income. Meaning doing work once and getting paid consistently for it.

Unlike the mortgage industry and most other businesses where you seem to just go from one night stand ( 1 sale) to the next one time stand always having to look for new income and from new sources.

Last night I went to a meeting of an organization that provides something every American needs but less than 10 % actually have. Very interesting stuff and I am going full steam ahead with it.

How great is it to offer someone something you know they need, at an affordable price , and build a steady stream of continuity income.

Want to hear more about it?

What are you doing to generate continuous income? What have you done that worked or didn’t work?

Let me know by leaving your comments below. SHARE !

Dedicated To Increasing Your Profits and Wealth,

Brian Sacks

GO AHEAD AND LET”S GET THIS DISCUSSION GOING!

2weeks down so far in 2009. Do you KNOW Where YOUR GOALS ARE?  Be honest with yourself here. My goals were to lose some weight and stop smoking ( personal goals) My business goal is to grow one of my new community sites to over 1000 active members in the next 12 months ( www.loanofficerformula.com)

I have a few cool tools here for you but first let me tell you where I am … So far I am NOT on track with the weight thing ( need to lose about 25 pounds) But I am on track with the other personal goal and am down to 5-7 cigarettes a day from the 30-40 I used to smoke. Business wise I now have a deadline for the launch of my site which is in about 3-4 weeks.

Let me share a few important tactics with you as they relate to goals and actions.

– It takes about 11 days to change a habit. Best way I have found to do this is to first break your routine. Second to have constant reminders of your goals and actually set aside time for implementation. If you leave it to chance you will always be too busy.

– Tackle that goal all at once…. This whole thing about doing things sequentially is just BS! Just go do it. First you committ to accomplishing it NO MATTER WHAT– Then start doing. It WILL fall into place eventually so never give up.

–Knowledge is POWER– ONLY IF– It is accompanied by MASSIVE ACTION.

I am writing this on a weekend yet I am so juiced up about my business goal that I have spent the last 6 hours straight working on my  community site. Know what? Felt like just 10 minutes.

That’s what happens when you are lazer focused and have your goals clearly in mind.

———————————————————————————-

 HERE ARE SOME TOOLS

______________________________________________________________________________________________

Just found this one a little while ago.

—FREE—-

Strategies for helping you sustain your goals and resolutions

www.usa.gov/Citizen/Topics/New_Years_Resolutions.shtml

**********************************************************************

This site gives you business books condensed down to 3-4 pages

with action steps… This gives you time and the best ways to implement

them so you can start seeing results. Look around your office and see

if you have as many half read books laying around as I do?

www.readthemquickly.com

************************************************************************************

————— FREE——————

I am a triple AAA personality with some serious ADD maybe even ADHD… I have never

been formally diagnosed but I’m sure that’s what the diagnosis would be. Here’s a cool

little way to stay focused. Get a timer and set it for 40-50 minute blocks of work without

interruption- just totaly focus. Then take a break and start again each hour. Here is a cool

on-line timer you can use

http://www.online-stopwatch.com/eggtimer-countdown/full-screen/

************************************************************************************************

A while ago I particpated with almost 2 dozen other successful entrepeneurs led by Dan Kennedy aka The Millionaire Maker in producing a video that shares the TRUE secrets to accomplishment and fast growth. These are the tools I personally use ( and share) to create the income that allows me to finally enjoy life and never worry about what others are seeing on tv /radio/newspapers each day.

It’ called the phenomenon for a good reason and I believe anyone can /will have one once they are exposed to this formula /systematic way to create real and lasting results.

www.brian.in12months.com

**************************************************************************************************

What tools are using?  What do you think about the tools provided here?

Take a quick minute and leave your comments below.

Dedicated To Increasing Your Profits and Wealth,

Brian Sacks

PS- Who do you consider a real close friend? Someone you would want to help out if they were in a jam? Could be a co-worker- friend- family member.

GIVE THEM a real gift that will create positive change in their lives! Best of all its FREE!!!!!

Send them over to www.profitandwealth.com/free   right now !

During this time of year when things usually slow down I often take some time to just clean things up.. .

The e-mails I meant to open but never got around to.

The books that are half read or still in the amazon box

The newsletters I just never finished digesting sitting in a pile..

Don’t get me wrong- I consume a ton of information on topics like salesmanship,marketing off line and on-line , persuasion etc.

CAN YOU RELATE?

Education is critical to growth which is critical to the bottom line of earnings !

I made a Resolution to myself this year to find a way of digesting only the “Good MEATY  THINGS I NEED TO KNOW” instead of all the time most articles,videos, courses waste  just getting to the point..

Sort of like just eating the food without spending the hours preparing and cleaning up. Guess what we want is efficiency and effectiveness..

You know — Just get to the point- Tell me what I need to know and let’s get started doing it..

I JUST FOUND A TOOL I WANTED TO SHARE WITH YOU !

I’ve been searching for a way to digest all of the important parts of books and beign able to skip all of the fluff….

GOOD NEWS– I found one   http://goBrevity.com/SmallBusiness/?x=1987771

Been thru 3 of their book summaries so far and I LOVE THEM !!!! They are exactly what I was looking for .. short- give me the meat– let’s move on to doing it.

Guess Amazon and several newsletter publishers won’t be too thrilled but I sure am. So no more mess for me in 2009…

Since this will be one of my last posts for the year I want to wish you and yours a happy- healthy and of course prosperous 2009!

Many of you have written in with nice comments of the benefits you have gotten from this blog– THANKS..

Others have wondered about some of the tools I use and where I learned some of the marketing tactics I use…

SO HERE IS A SHORT LIST>>>>>

1. Here is a tool I use ( really cheap) to add audio to my websites and marketing pieces – i also use this to allow my clients to call in testimonials.. think about it. You want testimonials but people hate to write– much easier to call in to a number and just leave it as a message.. PLUS — you can now have some transcribed and used as written testinonials and others can be played as audios giving you that multi- media effect.

http://www.loanofficerformula.com/ag

2. The secrets To achieving more in your next 12 months.. This is a program that has been viewed by over 37000 people worldwide. This is truly a tool to make 2009 your best year ever! Knowing these secrets has helped me immensly – actually changed my life and will for you too !

www.brian.in12months.com

3. A newsletter I always read– It’s like a mini marketing seminar each month with samples of what’s working. Plus there is a special gift just for saying maybe.

www.freegiftfrom.com/briansacks

4. The best source I have found if you have a website and need traffic to it that converts to what you are offering. In my opinion the guys a little nuts for offering at such a low price– but I guess he knows what he’s doing.. Either way- I’m not gonna tell him

This is like “ninja” kind of stuff– so it might not be right for you .. But I can tell you it works.. Go here if you want to check out yourself

http://www.trafficsecrets.com/brians/v3.html

5. Last is an on-line webinar I created especially for these tough times that shows you 11 FREE/LOW COST Ways To Generate New Business .. Instantly.

You can use them if you offer a service or a product. Gotta tell you … These are tested tactics that i use.. Now is NOT the time to stop marketing.. Quite the opposite.. You need to market harder now… My backround is as a mortgage banker and trainer- but these strategies work if you are a doctor , have a retail store, provide a service to consumers or business …

I know you won’t use all of them – But my hope is that you will try a few… because they can really change the game for you — especially during these challenging times.

http://profitandwealth.com/webinars/2008-10-14/

Guess that’s it for now… Happy Holidays- and here’s to a great 2009

Would love your comments– Tell me what you want to know the most about.. what do you think of the tools..????

Dedicated To Increasing Your Profits,

Brian Sacks

PS– IF you are a loan officer– watch your e-mail for a new program called

www.loanofficerformula.com that I putting the final touches on!

This post is a bit long but stay with me because there is a very important lesson you can profit from here. Both financially and spiritually. OK?

A few days ago I had to go back to the pharmacy to grab some more medicine for my mom ( see the last profit killer post for the details if you missed it.) It was pouring out and a generally gross day. I rushed in at the same time as another guy who had just parked next to me.

We both headed over to the pharmacy window but I went to the other end of the line not realizing that it was the pick up window.. not the drop off window.. DUH !!!!

By the time I realized it several other people jumped behind this guy. Once I saw what was happening I got behind the last person in line and was prepared to wait.

THE GUY IN FRONT SAW WHAT ….just happened and asked me if I wanted to go ahead of him since technically I really was supposed to be the first person in line. Even though I was in a hurry I told him “NO Rush. Go Ahead Thanks” 

The lady right in front of me with her daughter who appeared to be about 15 or 16. She turned around to her daughter and said “He Just paid forward.”

This poor kid had no idea what her mom was talking about. So I took some time while we were all waiting to give her a short explanation.

I EXPLAINED THAT … most people are just focused on themselves and their own issues. This area of town is particularly affluent and the people are pretty arrogant and rude. So what I did really stood out since it rarely happens.

I allowed the other guy to go first even though I was in a hurry and could have justified it. But I paid forward. I allowed a nice thing to happen and realized that somehow it will come back to me. I don’t know how? I don’t know when? I don’t know where?

THIS HAPPENS FOR GOOD AND BAD THINGS YOU DO…

Guess you first need to believe that whatever goes around comes around. GOOD AND BAD. I know it sounds all “foofy” and “new agesish” but It is true. Sort of like my favorite tv show right now which is “Earl”   watch it you’ll understand this whole idea better.

WHICH BRINGS ME TO YOU …. I know this all sounds good but how do you apply it. First you genuinely need to give without EVER expecting anything in return. NO ALTERIOR MOTIVES.

For example – I give to many worthwhile charities and I do so usually anonymously. I have given when I can least afford to. In fact my accountant tells me that I give a disproportinate amount of my income to charity and that it could trigger an IRS audit.

My response was” Who cares. First of all i DID give the money. Second and maybe more importantly I did NOT give it for a tax write off. I did it because I thought it was worthwhile to do.”

LET ME SHARE A FUNNY BUT TRUE STORY .. I love going to Atlantic City and while there I enjoy taking a walk on the boardwalk. It is often like a freak show of preformers and beggers. One night a beggar came up to my wife and I with a sign.

It said that he was deaf and wanted some money. I gave him a dollar and my wife, who is trained in working with deaf and blind people started signing to him. He clearly had no idea what to do so he just turned around and left. 

MY WIFE SCREAMED AT ME AND CALLED ME A … a big sucker. She’s right. He was clearly faking but my feeling has always been if I gave out 10  one dollar bills to 10 different beggars and was right just one time , to a person who really needed it than I was happy.

We walked a little further down the boardwalk and saw a guy on a stretcher , no arms or legs , with a bucket on his stretcher. I asked my wife “think he’s faking too?” To which she just snickered at me and pushed me.. BTW… I gave him a $10.

SO WHAT DOES ALL THIS MEAN TO YOU?? AND HOW CAN YOU PROFIT FROM IT?

FIRST- Do good deeds and you will be rewarded.. somehow … some where… This is actually one of the PHENOMENON(tm) TRIGGERS ( info at www.brian.in12months.com)

SECOND- You must genuinely care about your prospects and customers or you WILL NOT succeed. One of the reasons I created profit and wealth and give away 2 must have classics and write these posts is so you will be exposed to ideas that work and will profit from them.

If all you are trying to do is make a fast buck you will NOT last long and most likely will not keep that money you do make very long. Look at most industries and fads and you will find people who get in for a quick buck, not to help anyone and not because they even care if what they are selling works or not…

YEAH YEAH @ I KNOW WE ARE ALL capitalists and all that buyer beware stuff. But look around. If you are a Realtor or Loan Officer than you have just seen all the get rich quick people leave and all the serious career minded people who do care stick around.

Start paying forward with charity and information. BIG IDEA- make all of your marketing pieces useful and helpful not just sales pitches. Make your inperson or phone appointments all about helping your customers and giving good , useful, information and you will quickly see your profits jump.

YOU CAN”T FAKE IT ! most people have great BS detectors. Be real. BE Genuine. ReallY Care and make sure that you are paying forward.

Dedictated TO Increasing Your PRofits and Wealth,

Brian Sacks

www.profitanwealth.com

PS- Know anyone who would benefit from this site? Send them to www.profitandwealth.com/free

PPS- If you want to learn the ways I went from struggling to success ( and you can too with this formula) visit

http://www.brian.in12months.com/

PPPS- The Replay of  11 Low Cost/Free Ways To Generate New Business …Instantly is now available just click on the banner to the upper right of this page for the details.

-These wealth creation and profit stimulation tips are sent twice a week only to profit&wealth subscribers-

Sounds kinda strange for a title but let me explain. Have you been wondering what to do to make that dream come true. I used to always be searching for the “next thing” that would make me rich and finally get rid of the all the things I hated about my job.

THE PROBLEM WITH JUMPING AROUND IS… that you never work on any one business , project, or idea , long enough to see positive results. Starting any new business or project is always tough. RARELY do you just jump out of the gate and start seeing the money or lifestyle you want from it..

SO YOU JUST JUMP ON TO THE “THE NEXT THING” and you start the cycle of disappointment all over again. For me it was frustration as a mortgage banker with low earnings and hours that would make Superman feel burnt out.

I was always on the lookout for the next get rich … quick “THING”  Trust me- I tried them all but failed over and over again. You know that makes you feel like you are just a “loser”

BUT THE TRUTH IS THAT THE REAL SUCCESS IS…. usually right around the corner. It is right there in that next step right before you give up.

Look around… People have become millionaires in every single type of business, selling every type of product or service.  AND IN GOOD AND BAD ECONOMIES ….So why not you?

THE KEY LIES IN  RACE HORSES…. No – I am not suggesting that you go out and bet on the horses. But look at a horse race and you will see that some of the horses are wearing blinders. WHY? So they don’t get distracted. So they don’t get scared.

There’s alot to learn from this. If you have a real plan for a real business than put your own blinders on  and get to work.

Don’t worry if anyone tells you that it won’t work. Don’t listen when people ( even family) tell you all the reasons it won’t/can’t work. They are just scared.

As a subscriber I assume you have already downloaded and read Think and Grow Rich. ( www.profitandwealth.com/free) In that classic Napoleon Hill says “Whatever you can conceive, and believe,  you can achieve. ” Of course he is right– But if you give up every time you get frustrated you will never succeed.

Let me just tell you one more thing before we wrap this up… You need physical and mental “blinders” That means you must be mentally immune from that negative feedback and focused on nothing but getting where you want to be. But you must also be physically immune.

That may mean working on your “business” away from the distractions of a “crackberry” ( my affectionate term for all you blackberry addicts) , phone calls, people interrupting you , e-mails every second etc. Put those physical blinders on – go to a Starbucks or somewhere you can just be alone and work , plan and think.

You might want to forward this to any of your friends , family, co-workers ,or associates you think might benefit from it… They can get the classics to by going to www.profitandwealth.com/freereport

Really would love to hear your thoughts. Are there any Topics you would like to see me cover? Tell me !

To Your Next 12 Months,

Brian Sacks

www.profitandwealth.com

PS- How has your last 12months been? Did you accomplish what you wanted to ? Did you earn what you wanted to ? If you would like to hear my “phenomenon” story and how anyone can accomplish more in your next 12 months go to http://www.brian.in12months.com

Due To the “meltdown” I have decided to send you a “Wealth Creation Magnet” once a week . This week let’s talk about VISUAL /SUBCONSIOUS tricks you can use to stay “Money Focused”

What I mean by that is having money symbols all around you. While you may not be focusing on them on a consious level , your subconsious will be.

IN MY OFFICE I HAVE THE FOLLOWING MONEY FOCUS OBJECTS: You Should Too…

1. On my computer at home and in my office I have a million dollar bill.

2. In my office I have a mini matchbox Bentley GT Convertible mounted on my desktop monitor. That is my dream car , just haven’t gotten up the balls to get one yet.

3. A Picture of the Bentley on the wall facing me — in the color and interior I want

4. A picture of the town I want my Condo in and a picture of the building.

5. My Clock is a NO-BS Time management clock that was given to me by Dan Kennedy and Bill Glazer. They are the mentors I have learned my time management skills from.  (www.whatIused.com)

THE KEY IS TO SURROUND YOURSELF WITH PHOTOS OR REMINDERS OF THINGS YOU WANT

One day I will probably do a whole seminar just on this topic but for now start putting up objects/reminders/photos of the things you are dreaming about and they will soon come true.

SOUNDS A LITTLE HOKEY I KNOW… I’m Not really into all that FUFU /FEEL GOOD STUFF but this works.

It reminds me of when I was first starting out. I read a bunch of books like Think and Grow Rich and a ton of other self help stuff. I forget which book it was but in this book they suggested posting your goals where you could see them all the time.

Well, I took that literally. Mind you I was pretty broke at the time and generally not feeling too good about my future. At the time I was a new loan officer and I felt if I could just do a million a month I would be “rich” ( btw- that equates to about 5-6000 per month)

Sounded good but at the time I was only earning about 2500-3000 and working like an animal 7 days a week.

So I put this sticker with 1million on my car dashboard, on the wall in front of me in my cubicle and on my mirror at home. My wife thought I was finally over the deep end because of all the stress. Not only did it look hokey but having that sticker on the dashboard was incredibly tacky to her.

BUT GUESS WHAT ???

In the first 9 months I accomplished that million dollars in closing and did so for the next 4 or 5 months.

So I thought it was time to raise the bar and changed those 3 stickers to 2million. To me at that time the number was near impossible. BUT again- Within 9 or 10 months I was closing 2 million a month.

I think seeing those stickers worked on my subconsious in positive ways. When I was tired and wanted to go chill out– it helped me push forward. When I hit a bump- It helped me get over it.

I know this all sounds hokey  and cheesey to you but try it anyway. Nothing will happen immediately but over 6 -12 months you will start seeing those goals come into focus and you will accomplish them.

You might want to forward this to any of your friends , family, co-workers ,or associates you think might benefit from it… They can get the classics to by going to www.profitandwealth.com/freereport

Really would love to hear your thoughts. Are there any Topics you would like to see me cover? Tell me !

To Your Next 12 Months,

Brian Sacks

www.profitandwealth.com

PS- How has your last 12months been? Did you accomplish what you wanted to ? Did you earn what you wanted to ? If you would like to hear my “phenomenon” story and how anyone can accomplish more in your next 12 months go to http://www.brian.in12months.com

If you would like to learn from the same “masters” I learned from go to http://www.whatiused.com

Dan Kennedy and Bill Glazer Have allowed me to give you What many call the MOST INCREDIBLE FREE GIFT EVER.. Check it out at http://www.freegiftfrom.com/briansacks

NOW LEAVE YOUR FEEDBACK AND COMMENTS … I READ THEM ALL !

PPPPPS— If you haven’t checked out the video on the right go ahead and view it now.. It’s only about 4 minutes but it will tell you why you should listen to what I have to say.

This article is going to be jam packed with info so you might want to print it out. Almost like a little marketing seminar for you.Late Saturday night one of my son’s friends Dad called and asked if we wanted tickets to the Ravens game.

We didn’t really need to think about it since this was the Ravens VERSUS the Browns. For those of you who aren’t football fans here’s the story- Baltimore was famous for having the Baltimore Colts. Many years ago the owner moved the team to Indianappolis in the middle of the night.

So of course we went on a hunt for a team and “took” the team from Cleveland. So this was a grudge match game. Now here is where you need to pay attention. As I sat at this game I couldn’t help but think of all the marketing lessons that were right in front of me and I couldn’t wait to back home and share them with you so you could start profiting from them.

LESSON # 1– RECIPROCITY
The seats to this game were amazing- 50 yard line row 10 from the field. AND a parking pass that allowed me to park right in front of the stadium. Needless to say this was awsome and my 11 year old was in heaven. But all I could think of was these tickets that cost 110.00 a piece. I owe this guy big time.

See if you ever want to have someone indebted to you give them a present. Doesn’t matter how expensive it is. In fact they don’t even have to like it. I personally would have preferred to stay home and watch the game without pushing thru 71,000 raving fans ( way too many drunks). If this Dad ever needs us to pick up his kid from school or watch him when he doesn’t have a babysitter I now have no choice but to say yes.

This is the same concept charities use when they send you a gift , like those personalized labels or holiday cards etc in the mail along with a form to send in your donation.
If you want to use this prinicipal give your clients, prospects, customers something so they can be indebted to you.

LESSON #2 – CREATE LEVELS IN YOUR BUSINESS
One of the things all major league teams do well is separate the services to the cheaper ticket holder versus those with expensive seats or boxes. This is a great marketing tactic that you should start employing in your business. Most of us spend way too much time with our “cheap” or lower tier clients or prospects when the real money is spending your efforts on your best prospects and clients who produce the majority of your income and profits….

LESSON # 3-MENTAL PRACTICE
We got to the game a little early, guess that’s because we had such a great parking space , so we were able to see both teams practice before the game. Both teams were on the field exercising and running plays. Then I looked to the side and saw the kicker. He was practicing but without a football in his hand . He was looking at the goal posts and kicking air…

What he was really doing is something that you need to do too. See he was mentally kicking. He was practicing in his head. He was visualizing.

The lesson here is that all succesful people in any field always mentally rehearse. So STOP right now and block some times in your planner to do some mentall rehearsing. Practice your sales calls. Listen to your prospects objections and answer them. Watch your prospects reactions. If you want to learn more about this important topic go to the resource section ( see the tab up top) and check out the book psycho – cybernetics by Dr Maxwell Maltz.

DID YOU PRINT THIS YET????? IT GETS LONGER FROM HERE WITH EVEN MORE GOOD IDEAS !

LESSON # 4- THE RAVENS NEW QUARTERBACK JOE FLACCO — THE MINDSET

Many in the stadium were rooting for our new rookie quarterback Joe Flacco. A good quarterback is something this team has been missing for many many years. This was this guys second game in the NFL. He started off doing great but then he got intercepted and the other team used this opportunity to score and take the lead. Then with the Ravens on the 1 yard line ready to score he boblled the ball and almost turned it over again.

This happens to you every day. Nothing ever goes the way we planned it. Roadblocks pop up. Business plans don’t work out. The difference between success and failure is how you recover from those setbacks. This guy picked himself up and went on to play his game on his terms and we beat Cleveland 28 to 10.

Think of what would have happend if he just collapsed mentally becuase of all the pressure and problems? Instead , he left those plays behind him and continued on to success.. You need to do exactly the same.

LESSON # 5 — RAVING FANS

There were 71,209 people screaming and hollering at the game yesterday. Every seat in the house was taken. Guy in front of me was totally bold and had the Raven Logo tattoed on his head. ( BTW– could be a great business.. selling ad space on those heads…)

These fans were buying Ravens jerseys , hats , calendars , trailer hitches etc.etc. You name in and if it had Ravens on it they were buying it. So the question is do you have raving fans? Do your customers rave about you? If not start figuring out how to get them talking about you and telling everyone in their sphere of influence about you..

LESSON #6 BRAND ADVERTISING
All around this stadium were signs for various businesses. They also gave out programs that were jam packed with ads. Problem is that most of these ads were NOT targeted but just meant to “brand” the companies so alot of it was wasted on people who had no use for these services.

Don’t get me wrong- The Budweiser signs were a great fit. But the RYLAND HOMES sign , which I assume cost the same amount of money probably wasn’t. I doubt there were 5000 out of those 71000 who were going to be buying a home in the next 12 months.

LESSON # 7– LASER TARGETED ADS
Right before half time I went to the bathroom. CHAOS>>> Lots of drunk guys pushing and shoving and of course hollering at the top of their lungs. But right above the stalls is a sign for a medical group called Chesapeake Urology- Their sign asks if you are having trouble with frequent urination.. erections etc.. and tells you to visit their site.

Now that sign is laser targeted… Guys in the bathroom , relieving themselves.
Are your ads targeted to your prospects so that you are getting the most bang for your marketing dollars?
EXAMPLE– If you are a realtor or loan officer or title company — even an accountant or insurance agent.. Why not advertise in a HOMES MAGZINE instead of your towns’ newspaper.
You know anyone picking up a homes magazine is thinking about buying a home , but only a small fraction of those reading the main newspaper in town are in need of your services.

LESSON # 8 YOUR TEAM…
You are only as good as your team. Whether in sports or in business you need to make sure that you have a staff that is motivated to cover your butt.. Imagine if the Ravens offensive line just let the other team get by and sack the quarterback..

You are the quarterback on your team so make sure everyone is motivated to cover your back and all working towards accomplishing the same goal… Hopefully the one you set.

LESSON # 9– GO TO GUY

This rookie quarterback , Joe Flacco , had 2 or 3 go to guys for most of the game. Some ran the ball some he passed to..

Are you the go to guy for your customers? This gets back to what I have always preached which is pick a niche , become the expert, and let everyone know about it.

You need to be seen as the “GO TO PERSON” in your industry. PERIOD !!!!!

LESSON # 10– YOUR PLAY BOOK

Ok- Let’s wrap this up with this lesson. What does your play book look like? Do you have more than one way to move the ball downfield? ( get new business)
Imagine a quarterback only having one play and his go to guy gets hurt? With only 1 play in the quarterbacks playbook the other team would just learn how to defend against it and the game would be over.

Start building your own playbook.. YOU MUST HAVE MULTIPLE WAYS TO GENERATE NEW BUSINESS.. CONSISTENTLY…

( Have you reserved Oct 14th at 4 pm eastern in your planner yet? That’s the day I will be revealing 11 LOW COST/NO COST WAYS TO GENERTATE NEW BUSINESS… INSTANTLY) details to follow …. but for right now just reserve the date and time in your planner…

You might want to forward this to any of your friends , family, co-workers ,or associates you think might benefit from it… They can get the classics to by going to www.profitandwealth.com/freereport

Really would love to hear your thoughts. Are there any Topics you would like to see me cover? Tell me !

To Your Next 12 Months,

Brian Sacks

www.profitandwealth.com

PS- How has your last 12months been? Did you accomplish what you wanted to ? Did you earn what you wanted to ? If you would like to hear my “phenomenon” story and how anyone can accomplish more in your next 12 months go to http://www.brian.in12months.com

If you would like to learn from the same “masters” I learned from go to http://www.whatiused.com

Dan Kennedy and Bill Glazer Have allowed me to give you What many call the MOST INCREDIBLE FREE GIFT EVER.. Check it out at http://www.freegiftfrom.com/briansacks

NOW LEAVE YOUR FEEDBACK AND COMMENTS … I READ THEM ALL !

PPPPPS— If you haven’t checked out the video on the right go ahead and view it now.. It’s only about 4 minutes but it will tell you why you should listen to what I have to say.

Every tv station is showing the devastation from Hurricane Ike and I would like to take a moment to send out my own prayers… One of my Platinum Coaching members is right in East Texas and many readers of this blog as well as clients of mine are in the area…

Our thoughts are with them and we should all pray for them to be safe and get on their feet quickly.

NOW FOR THE OPPORTUNITY
There are really 2 opportunities here.
First- Contribute to the relief effort — It is the right thing to do and will make you feel good. I personally believe that when you give… I mean really GIVE without the expectation of getting anything in return. When you do — it comes back to yo u many times over…
So do good because its the right thing to do … and you will see it come around..

Second– This is also an opportunity for you to bring in more business. WHY? HOW?
Well why not for the next week give a % of your profits to a specific charity that helps people like the Red Cross or Salvation Army– there are others…

Go to your local papers and tv and radio and announce it .. Tell all of your prospects and tell all of your past clients.. For one– it is a GREAT reason to contact them and you know that you don’t do that enough …

Next — it is a way to get others to help out and do a good deed. I want to be clear here so there are no misunderstandings…
I AM NOT TELLING YOU TO EXPLOIT THE SITUATION>…
There are scumbags who exploit these situations.. they crawl out from under their rock.. and believe me it will come around to get them too just like it comes around when you do a good deed.

THere is nothing wrong with you doing the right thing AND get some good PR for yoru business.

So go ahead- put your plan together right now and let everyone know..

To Your NExt 12 Months,
Brian Sacks
PS— based on the surveys you have provided I have put together the resuts and will be notifying you soon about an upcoming webinar series you might be interested in..
so check your e-mails and check back here soon..
BY THE WAY– I will be donating a portion of the enrollment fees from these webinars to the Salvation Army–
If you know of any other worth while charities that support the vicitims of this disaster please post it in the comments section below