PROFIT KILLER #1- You Won’t Believe This One !

October 29, 2008

It dawned on me the other day that while I have been sharing all things you SHOULD do to create profits and build wealth some times it’s even more important to learn the things you SHOULD NEVER DO. And what I am about to share with you is a DOOOOOZY!

My mom is 87 years old ( she’d be pissed if she knew I told you so keep it quiet ok?) and has been battling with heart issues and kidney issues. It’s been so bad that she has been in the hosptial at least once every month since July 2007.

She lives in an assisted living facility close to my house and the other day I got a panicked call from the nursing staff there. Her potasium level had reached a dangerous level which meant she could have a massive heart attack at any moment.

There is a medicine that she could recieve that would drop that level quickly and put her out of danger but there was none in the facility. The pharmacy they use was also out of this medicine and so the choices were to either take her to the hospital ( she is not very mobile so this would involve an ambulance) or search town to find a pharmacy that did have the medicine.

SINCE SHE IS SUCH A BAD PATIENT .. it was in everyones best interest to find the medicine somewhere which is exactly what I did.  I rushed back to the assisted living facility to deliver the medicine to the nurse and I was horrified..

RIGHT AT THE FRONT DOOR LOBBY… was a hearse with 2 guys who had the stretcher out and the bag going into the lobby. Naturally I was freaked out but thank G-D it wasn’t my mother… she was just fine and even got nasty with me when I went in to see her. ( that’s how I know she is ok)

Now imagine — you are a resident or visiting somone in what amounts to an old age home at dinner time and you see two guys in black suits with a stretcher and a bag walking right by you to pick up  one of your friends.
TALK ABOUT BAD FOR BUSINESS… These guys could have come thru the back doors etc.. In a hospital when some dies they take the body downstairs and it is picked up thru the back door that is NOT visible to anyone..

In this case I blame the funeral home and staff for being that stupid and I also blame the staff of the facility. See there is a reception area and the receptionist should have been right there telling these 2 knuckleheads to go around back.

SO HOW DOES THIS RELATE TO YOU AND YOUR BUSINESS?

There are acutally a few things to learn..

First what happens when you aren’t there? Is your staff working or playing? To fix it just drop in unannounced occasionally and see for yourself? Or install cameras and see what happens.

Call into your office or business and play prospect or have one of your friends do with you on speaker phone… My guess is that you will also be horrified…

The bottom line you must INSPECT what you EXPECT. This short sentence was first told to me by my mentors Bill Glazer and Dan Kennedy ( www.whatIused.com)  Always make sure your staff are doing things to help your business not destroy it..

You might want to forward this to any of your friends , family, co-workers ,or associates you think might benefit from it… They can get the classics to by going to www.profitandwealth.com/freereport

Really would love to hear your thoughts. Are there any Topics you would like to see me cover? Tell me !

To Your Next 12 Months,

Brian Sacks

www.profitandwealth.com

PS- How has your last 12months been? Did you accomplish what you wanted to ? Did you earn what you wanted to ? If you would like to hear my “phenomenon” story and how anyone can accomplish more in your next 12 months go to http://www.brian.in12months.com

PPS — 2 things– If you missed the 96 minute webinar I recently held that showed you  14 FREE/LOW COST Ways To Generate New Business … Instantly   I wanted to let you know the recording will be available soon.

Also- I am considering making a portion of this site password protected and delivering extra content in that area.. What are some of the things you would like to see? Let me know by sending me an e-mail at brian@profitandwealth.com

Guest Expert Article– On-Line Salesmanship

October 26, 2008

Does Your Online Copy Talk?

 

THE UNSPOKEN DIALOGUE

When it comes to online copywriting, it’s not the words you use that count. It’s the reaction to those words in the mind of the reader, as he reads them on the screen…

And it’s your ability to anticipate and plan out those reactions that spells the difference between being able to get your web site visitors to opt-in or buy your product in sufficient numbers to make your business a success.

It’s like a dialogue between two people, divorced in time and space. You are feeding your reader images, ideas, and emotions across the continuum, in a carefully planned sequence… and he is feeding you back reactions.

You plan for certain reactions, and do your best to make them come about. You hope your reader will understand and agree with the assertions you put forward, and that he will share in the emotions you are suggesting he feel.

Included among these reactions are demands, questions, and anticipations, which must be answered, or your copy will fail…

When you’ve successfully aroused your prospect’s interest, his reaction may be to demand more information, more image, and more desire from your copy, as if to say… hmmm, tell me more? Where you have inflamed his desire, he will demand proof. And even when you demonstrate proof, he is likely to demand to know how those results are to be achieved, so he can judge for himself whether or not the product will work for HIM.

CREATIVE SCHIZOPHRENIA… So your challenge is to play a dual role. You must be copywriter and prospect at the same time. You must walk in his shoes, sense his reactions, feel what he feels at each point in the copy… so you can switch direction at the precise moment his demands arise, and answer them. This fracturing of your mind is one of the most difficult skills to master in copywriting. And naturally it demands a great deal of research into the product, and the market you’re working with. This sensitivity is one of the key distinctions between writing “good enough” copy… and writing grand slam home run copy that pulls in obscene returns.

Those anticipation points are crucial. If you miss them, you lose the interest of your reader.

Let’s examine one of these demands in more detail. At some point in your copy, your prospect generally will ask this question. “How does your product do all these good things you say it does?” First you must anticipate where this question will arise, and then answer it.

“REASON WHY”

Notice this a very specific kind of proof. It’s not a testimonial or an authoritative endorsement. Your prospect is asking for an explanation of the “reason why” something works, which may or may not be included in the aforementioned. It is an explanation of the mechanism behind the magic.

I have seen ads that included every conceivable proof element under the sun fail, because they left this simple device out. They failed to demonstrate the ‘reason why’ the product delivered the promised results.

Of course John E. Kennedy and Claude C. Hopkins are well known for popularizing the importance of this idea at the turn of the last century, and today many direct response ads make use of it to some degree. But how much ‘reason why’ is enough, how much is too much, and where in the copy does it belong?

WHEN TO USE LOGIC AND REASONING IN YOUR COPY

The answer to these questions comes from your market. Are you writing to those who already understand the reasons why your product can do what you claim? Do they accept those reasons as valid? If so, there is not much point in wasting the reader’s attention with a lot of ‘reason why’ copy. For example, if you are writing a car ad today, and the car you are writing about has ABS brakes, all you need do is name this mechanism. Millions of dollars of advertising, perhaps hundreds of millions that has gone before you, has distilled the logic and workings of this technology down to a three letter acronym that just about everyone with a license to drive understands. You simply name the feature, tie it to a benefit, and then move on.

But what about the vast array of products that present a new promise, but where the prospect does not yet understand the mechanism behind the claim? Here it is a simple matter of building a strong promise, backed up by a ‘reason why’ the product delivers on the claim. In the early days of ABS for example, the pioneers made the promise of greater safety, and then backed up that claim with a reason why. Safe, because you could now steer while braking in slippery conditions, and so on.

Of course, the cardinal sin is to make your ‘reason why’ copy dull and boring. It is not scientific discourse. It should sell the mechanism, just as hard as the opening sells the promise, and it must continue to captivate and engage the reader’s interest and build his desire.

In the later stages of product competition, where the market is sophisticated, and it seems that everyone has the same technology, the same promise, the same price, a new strategy is in order.

At this stage your ‘reason why’ should take center stage. Move it up from the anonymity of the body copy, and put it in your headline. It is now just as vital as your promise, no longer just a proof element, but a new, fresh incentive for your prospect to read your ad.

Another place in your copy where this reaction commonly arises is where you offer a special price or discount. Your prospect is suspicious. Many advertisers ignore this fact, and are shocked to discover that a price reduction does nothing to increase sales.

What you must realize is that a price cut, like a promise or a claim or a benefit is only as good as the words you use to describe it, and the strategy you use to present it. Price cuts should be justified. There must be a reason for them. A ‘reason why’ you are doing what you are doing. Without it, you are selling with only a fraction of the power.

Daniel Levis is a top marketing consultant & direct response copywriter based in Toronto Canada and publisher of the world famous copywriting anthology “Masters of Copywriting” featuring the marketing wisdom of 42 of the world’s greatest copywriters, including Clayton Makepeace, Joe Sugarman, Joe Vitale,Bob Bly, and dozens more! For a FREE excerpt visit the below link.
http://www.1shoppingcart.com/app/?af=850930

WEALTH CREATOR #2- WHY DO HORSES WEAR BLINDERS?

October 23, 2008

-These wealth creation and profit stimulation tips are sent twice a week only to profit&wealth subscribers-

Sounds kinda strange for a title but let me explain. Have you been wondering what to do to make that dream come true. I used to always be searching for the “next thing” that would make me rich and finally get rid of the all the things I hated about my job.

THE PROBLEM WITH JUMPING AROUND IS… that you never work on any one business , project, or idea , long enough to see positive results. Starting any new business or project is always tough. RARELY do you just jump out of the gate and start seeing the money or lifestyle you want from it..

SO YOU JUST JUMP ON TO THE “THE NEXT THING” and you start the cycle of disappointment all over again. For me it was frustration as a mortgage banker with low earnings and hours that would make Superman feel burnt out.

I was always on the lookout for the next get rich … quick “THING”  Trust me- I tried them all but failed over and over again. You know that makes you feel like you are just a “loser”

BUT THE TRUTH IS THAT THE REAL SUCCESS IS…. usually right around the corner. It is right there in that next step right before you give up.

Look around… People have become millionaires in every single type of business, selling every type of product or service.  AND IN GOOD AND BAD ECONOMIES ….So why not you?

THE KEY LIES IN  RACE HORSES…. No - I am not suggesting that you go out and bet on the horses. But look at a horse race and you will see that some of the horses are wearing blinders. WHY? So they don’t get distracted. So they don’t get scared.

There’s alot to learn from this. If you have a real plan for a real business than put your own blinders on  and get to work.

Don’t worry if anyone tells you that it won’t work. Don’t listen when people ( even family) tell you all the reasons it won’t/can’t work. They are just scared.

As a subscriber I assume you have already downloaded and read Think and Grow Rich. ( www.profitandwealth.com/free) In that classic Napoleon Hill says “Whatever you can conceive, and believe,  you can achieve. ” Of course he is right– But if you give up every time you get frustrated you will never succeed.

Let me just tell you one more thing before we wrap this up… You need physical and mental “blinders” That means you must be mentally immune from that negative feedback and focused on nothing but getting where you want to be. But you must also be physically immune.

That may mean working on your “business” away from the distractions of a “crackberry” ( my affectionate term for all you blackberry addicts) , phone calls, people interrupting you , e-mails every second etc. Put those physical blinders on - go to a Starbucks or somewhere you can just be alone and work , plan and think.

 

You might want to forward this to any of your friends , family, co-workers ,or associates you think might benefit from it… They can get the classics to by going to www.profitandwealth.com/freereport

Really would love to hear your thoughts. Are there any Topics you would like to see me cover? Tell me !

To Your Next 12 Months,

Brian Sacks

www.profitandwealth.com

PS- How has your last 12months been? Did you accomplish what you wanted to ? Did you earn what you wanted to ? If you would like to hear my “phenomenon” story and how anyone can accomplish more in your next 12 months go to http://www.brian.in12months.com

 

Profit Stimulator #4- Contrast It…

October 21, 2008

This is an easy one to implement in your business today. Let’s start with an example. Just a few short months ago gas was 4.00 per gallon. Go back to the beginning of the year and gas was around 2.00 plus. Gas is now hovering around 2.80 and everyone is excited.

SO HERE’S THE LESSON– ACTUALLY THERE ARE A FEW SO STAY WITH ME ..

2.80 gas is high compared to gas at 2.00 a gallon but it looks like a great bargain when compared to 4.00 gas.  The price hasn’t changed but your frame of reference has.  So let’s talk about how to use this concept of contrast in your business.

Step 1. You should have several versions of your product or service.  Let’s take a really basic example of a product and then we will talk about how this relates to selling a service. There is a famous catalog company that offers a 3000 dollar coffee maker.  It’s only purpose is to sell the 500 dollar one. People see all of the benefits of the 3000 dollar one and then “settle” for the 500 dollar one that has similar features but is a lot less costly.

They never expect to sell the 3000 dollar one. Before we go any further let me let  you in on a little secret. There is a segement in any market that will always take the MOST expensive option. They can afford to and they associate high price with high quality and so they “default” to that product so they don’t have to spend any time “thinking” about it. This one secret used properly will instantly increase your business.

Let me give you an example from a service business.. Actually here are 2.

My backround as you know is real-estate and mortgages but this applies to any/every business.

In real-estate the good agents will take you FIRST to the homes they think you won’t buy. You will be shown homes that are more expensive in a neighberhood that are comparable to the cheaper one that has the same features. Or they will show you the “dogs” first so when you are shown “THE” house you can contrast and compare and see what a great value it is.

In the mortgage business I never ever quoted rates and points. I postioned my business so the question never came up — but here is what i said when it did. Let’s say rates were 6.5 with no points and 6 with 3 points. I would simply say “Rates are between 6 and 6.5%” that of course was followed by an explanation of what points were and an illustration of the time needed to recapture them over time with the lower payments.

LET’S TIE THIS ALL TOGETHER  SO YOU CAN START USING IT TO MAKE SOME $ OK?

The two big ideas I want you to get from this is.

1. Always have a higher priced version of your product or service. This will help you sell your primary product or service easier AND some people will actually buy your higher priced version giving you more $ per transaction than you are getting right now.

2. Use this contrast principle whenever you are coming up with a promotion so you can increase your sales.

ALMOST FORGOT– you might be asking .. Yeah that’s easy if I am selling a coffee pot but I sell a service. Well the easiest thing to sell is access to you.. The more access to you and your expertise the more you charge. In your town there is an H and R Block and an accountant. 
There is a walk- in clinic and a doctor in an office. I could go on and on but I hope by now you get the point.

You might want to forward this to any of your friends , family, co-workers ,or associates you think might benefit from it… They can get the classics to by going to www.profitandwealth.com/freereport

Really would love to hear your thoughts. Are there any Topics you would like to see me cover? Tell me !

To Your Next 12 Months,

Brian Sacks

www.profitandwealth.com

PS- How has your last 12months been? Did you accomplish what you wanted to ? Did you earn what you wanted to ? If you would like to hear my “phenomenon” story and how anyone can accomplish more in your next 12 months go to http://www.brian.in12months.com

If you would like to learn from the same “masters” I learned from go to http://www.whatiused.com

Dan Kennedy and Bill Glazer Have allowed me to give you What many call the MOST INCREDIBLE FREE GIFT EVER.. Check it out at http://www.freegiftfrom.com/briansacks

NOW LEAVE YOUR FEEDBACK AND COMMENTS … I READ THEM ALL !

PPPPPS— If you haven’t checked out the video on the right go ahead and view it now.. It’s only about 4 minutes but it will tell you why you should listen to what I have to say.

 

 

Profitable Online Campaigns - Guaranteed!

October 19, 2008

This is a new series where I will share articles from the top marketing experts in the world. Todays articles is from master copywriter and marketer Daniel Levis… He will show you the 3 Things YOU MUST DO to have a successful on-line presence…  Let me know your thoughts by posting below…

Brian Sacks

here you go…

 

When you boil it right down, there are really only three things that you need to do exceedingly well to market your business effectively online.

And they are,

Obtaining an Opportunity to Sell – Driving traffic to your website.

Closing the Sale – Making your sales presentation on your site.

Following Up on Your Maybes - Pick the ripe ones yes, but be sure to irrigate & fertilize the soil, prune & bug spray the trees with care, and nurture all of the fruit along. In other words, capture email addresses and follow up.

Mastering all three of these activities is critically important to your success.

But when you’re starting a new venture, which one do you master first?

In my experience, the overwhelming tendency is to start at the beginning. That is, spending maximum time & effort attracting traffic.

Unfortunately, this all to common approach often results in failure.

Frequently, those that go this route never really get off the ground, because they can’t turn a profit. They invariably discover, after spending boatloads of cash, that some of the estimates they made in their business plan were off the mark.

Speaking of getting off the ground, allow me relate a story to illustrate my point …

I’m betting you all know the story of Orville & Wilbur Wright. They went down in history as the first human beings to really fly. But how many people remember Dr. Samuel Pierpont Langley?

In 1896 the Wright Brothers, and Langley were engaged in a fierce competition.

Who would be first to conquer the skies?

Langley, a distinguished scholar and secretary of the Smithsonian institute was the clear favorite. He had already achieved impressive unmanned flight over the Potomac River with his steam powered Aerodrome No. 6.

Based on this success, Langley was able to raise $100,000 in funding, and set out to develop an extraordinary radial-cylinder internal combustion engine that would produce an astonishing 52 horsepower! In his estimation, capable of powering an aerodrome large enough for manned flight.

The Wright Brothers, by contrast were convinced that the secret to success lay in their ability to control the aircraft, once in flight. They therefore spent their time experimenting with gliders over the forgiving sands of Kitty Hawk.

For several seasons they worked on manipulating the wings, nose, and tail of the aircraft, so as to allow the operator to actively control it.

Wilbur, who most often piloted, suffered a multitude of minor cuts and bruises. But on each successive trial, much was learnt.

On October 7, 1903, it looked like the Wright’s had lost, as Langley made ready his first manned launch. Langley’s plane would go from a dead stop to the 60 m.p.h. flying speed in only 70 feet.

But the stress of the catapult launch proved greater than the flimsy wood-and-fabric airplane could stand, and the front wing was badly damaged on take off.

The nose heavy Aerodrome “A” then plunged into the Potomac.

A reporter who witnessed the event claimed it flew “like a handful of mortar”.

Things went even worse during the second launch of December 9, 1903, where the rear wing and tail completely collapsed during launch.

Langley had succeeded in burning through almost all of his $100,000 in capital.

Just 8 days after Langley’s spectacular failure, a sturdy, well designed craft, powered by a tiny 8 horse power engine, costing about $1,000, struggled into the air at Kitty Hawk, defining for all time the moment when humankind, mastered the skies.

Langley died in 1906 after a series of strokes, a broken and disappointed man.

“What on Earth Does Flying Wooden Airplanes Have to Do With Marketing My Online Business?”

The moral of the story is this.

Test, test, and retest your prime value proposition to be sure it converts customers, BEFORE committing yourself to major capital outlays, and the start of your campaign.

Will your site convert a high enough percentage of prospects into customers to make your campaign profitable?

Like the Wright brothers, who focused on control, versus brute force, you will dramatically improve your chances of success, if you make the development of a persuasive, & compelling closing pitch, your number 1 priority.

TESTED, to bring home the bacon! Don’t even consider launching your production campaigns until this is done.

And then, BRING ON THE TRAFFIC!

It’s all about your ability to control, influence and motivate the minds of your prospects, once you’ve attracted them to your place of business. Just the way the Wright brothers were able to manipulate the wings, rudder, and nose of the aircraft.

Daniel Levis is a top marketing consultant & direct response copywriter based in Toronto Canada and publisher of the world famous copywriting anthology “Masters of Copywriting” featuring the marketing wisdom of 42 of the world’s greatest copywriters, including Clayton Makepeace, Joe Sugarman, Joe Vitale,Bob Bly, and dozens more! For a FREE excerpt visit the below link.
http://www.1shoppingcart.com/app/?af=850930

Copyright © 2008 Daniel Levis

PROFIT & WEALTH - WHAT I JUST SAW AT 7-11

October 17, 2008

Just grabbed a coffee at 7-11 and saw a marketing idea that you can use NOW.. Right in the window was a banner for 2 cups of coffee a blue one and a red one.. One had John Mcains
picture on it the other a picture of OBAMA.

I do have a strong opinion here but that’s not the point… What they are doing is brilliant and you can use it too.. See you can vote with your cup. If you like Obama use his cup. If you like Mcain use his.

So they are going to tally the votes based on these cups — But guess what– You can bet on 2 things for sure.

1. They will sell more coffee– this is a cute gimmick and a close race.
2. They will get a TON of FREE/PR for their modest efforts here.

Don’t be surprised if you see the results of their polls in USA TODAY , on the radio and other
media.

Now here’s what you need to do .. Think about how you can use this in your business. What outrageous ideas can use — that are inexpensive that ties you in to the news ( which is what is on everyones mind) that can get you noticed and seen and increase your revenue?

Dedicated To Increasing Your Profits and Wealth
Brian Sacks
PS- I know it seems like the sky is falling for many people.. and many are struggling no doubt about it. Things are getting desperate for many with little hope for the future.
I’m not going to tell you things are rosy and think positive and all the other stuff that makes you feel good but does’t give you concrete steps…

When I was desperate- When I lacked hope- What I had no idea what the hell to do.. I decided to model people who had accomplished what I wanted to accomplish.

The missing piece for most of us is that we don’t know what to do so we become paralyzed mentally.
There is an actual template of things you can do to turn things around —NOW!
Check it out by going to www.brian.in12months.com

PROFIT STIMULATOR #3- MAKE THEM WAIT

October 15, 2008

Here’s a profit stimulator you can start using today ..This one creates social proof and positions you as the expert.. It makes people want  what you have to offer even more. Here are 3 ways to use it..

FIRST- DON”T ANSWER YOUR PHONE-Now before you flip out and think of all the reasons you simply can’t do that .. Follow me here.  Does your doctor answer their own phone? Does your attorney? Think of any expert that you go to ? Any specialist in any field… In fact there are even brick and mortar stores that only see clients by appointment ( conicidentally - they are the ones who charge the highest prices) Do they answer their own phone- The answer is no.

This quickly positions you as an expert in your prospects subconsious. It says you are a busy person who’s time is to be respected. The whole point here is to NEVER COMPETE ON PRICE AND POSITION YOURSELF AS THE OBVIOUS CHOICE FOR YOUR PROSPECTS ISSUES. ( please re-read that !)

Get a receptionist and have her start doing some of that $10.00 an hour work that is keeping you from working “on” your business instead of in it. If you can’t afford that than hire a service to answer your calls. Have them say “Mr/Mrs is busy with clients right now , may I take a message and have them get back to you ?”

TWO- DON”T RUSH OUT TO MEET THEM-Make them wait.

If you provide a service and customers come to your office , please don’t rush out to meet them. Make them wait in your lobby. Have your receptionist offer them coffee. While they are waiting the ONLY reading materials should be “propoganda” you put out.

So if you have written articles, had articles written about you put them out. If you have written a book put that out for them to see. Structure this time they have in your lobby to further position yourself as your prospects obvious solution. You should have a book full of testimonials with your past clients pictures, where they were before they met you and their situation now with specifics of how you helped them.

People will identify with people who are just like them and having similar experiences. Here is a script for your receptionist. ” Mr/Mrs. Is just finishing up with a client. Here are some reading materials while you wait. Can I get you a cup of coffee? I’m sure Mr./Mrs. won’t be much longer.”

 

THREE- USE THIS IN YOUR ADVERTISING This goes back to the whole conversation I mentioned in a previous profit stimulator about “Scarcity- the less available something or someone is the more people will desire it.”

Here is something I just saw in an infomercial. “Operators are standing by now to take your order. If the lines are busy please keep trying”

This one statement shows social proof- Alot of people all calling so this must be good.. It also creates that scarcity feeling. Gee I better get mine before it’s all gone.

Now that you know how to use it for a product let me show you how to use it for your service /practice.

Let’s say you offer a complimentary consultation. Put a price on that meeting. Then let people know that you only have X spaces available for these each month…

Try this — IT WORKS ! Don’t be scared or feel you will lose business. It will actually bring you more business. Yes- the tire kickers might go somewhere else but who really wants these time wasters anyway. The rest of your clients will percieve you as an expert and the whole price thing goes out the window when you are working with an expert instead of just any other “head of lettuce”

Let me know your results by leaving your comments to this post below.

Dedicated To Stumulating Your PRofits and Growing Your Wealth,

Brian Sacks

PS- Pass this along to anyone you feel might benefit from it and stay tuned for another tip soon

PS- How has your last 12months been? Did you accomplish what you wanted to ? Did you earn what you wanted to ? If you would like to hear my “phenomenon” story and how anyone can accomplish more in your next 12 months go to http://www.brian.in12months.com

If you would like to learn from the same “masters” I learned from go to http://www.whatiused.com

Dan Kennedy and Bill Glazer Have allowed me to give you What many call the MOST INCREDIBLE FREE GIFT EVER.. Check it out at http://www.freegiftfrom.com/briansacks

NOW LEAVE YOUR FEEDBACK AND COMMENTS … I READ THEM ALL !

PPPPPS— If you haven’t checked out the video on the right go ahead and view it now.. It’s only about 4 minutes but it will tell you why you should listen to what I have to say.

WEALTH CREATION MAGNET #1- MONEY FOCUSED

October 13, 2008

Due To the “meltdown” I have decided to send you a “Wealth Creation Magnet” once a week . This week let’s talk about VISUAL /SUBCONSIOUS tricks you can use to stay “Money Focused”

What I mean by that is having money symbols all around you. While you may not be focusing on them on a consious level , your subconsious will be.

IN MY OFFICE I HAVE THE FOLLOWING MONEY FOCUS OBJECTS: You Should Too…

1. On my computer at home and in my office I have a million dollar bill.

2. In my office I have a mini matchbox Bentley GT Convertible mounted on my desktop monitor. That is my dream car , just haven’t gotten up the balls to get one yet.

3. A Picture of the Bentley on the wall facing me — in the color and interior I want

4. A picture of the town I want my Condo in and a picture of the building.

5. My Clock is a NO-BS Time management clock that was given to me by Dan Kennedy and Bill Glazer. They are the mentors I have learned my time management skills from.  (www.whatIused.com)

THE KEY IS TO SURROUND YOURSELF WITH PHOTOS OR REMINDERS OF THINGS YOU WANT

One day I will probably do a whole seminar just on this topic but for now start putting up objects/reminders/photos of the things you are dreaming about and they will soon come true.

SOUNDS A LITTLE HOKEY I KNOW… I’m Not really into all that FUFU /FEEL GOOD STUFF but this works.

It reminds me of when I was first starting out. I read a bunch of books like Think and Grow Rich and a ton of other self help stuff. I forget which book it was but in this book they suggested posting your goals where you could see them all the time.

Well, I took that literally. Mind you I was pretty broke at the time and generally not feeling too good about my future. At the time I was a new loan officer and I felt if I could just do a million a month I would be “rich” ( btw- that equates to about 5-6000 per month)

Sounded good but at the time I was only earning about 2500-3000 and working like an animal 7 days a week.

So I put this sticker with 1million on my car dashboard, on the wall in front of me in my cubicle and on my mirror at home. My wife thought I was finally over the deep end because of all the stress. Not only did it look hokey but having that sticker on the dashboard was incredibly tacky to her.

BUT GUESS WHAT ???

In the first 9 months I accomplished that million dollars in closing and did so for the next 4 or 5 months.

So I thought it was time to raise the bar and changed those 3 stickers to 2million. To me at that time the number was near impossible. BUT again- Within 9 or 10 months I was closing 2 million a month.

I think seeing those stickers worked on my subconsious in positive ways. When I was tired and wanted to go chill out– it helped me push forward. When I hit a bump- It helped me get over it.

I know this all sounds hokey  and cheesey to you but try it anyway. Nothing will happen immediately but over 6 -12 months you will start seeing those goals come into focus and you will accomplish them.

You might want to forward this to any of your friends , family, co-workers ,or associates you think might benefit from it… They can get the classics to by going to www.profitandwealth.com/freereport

Really would love to hear your thoughts. Are there any Topics you would like to see me cover? Tell me !

To Your Next 12 Months,

Brian Sacks

www.profitandwealth.com

PS- How has your last 12months been? Did you accomplish what you wanted to ? Did you earn what you wanted to ? If you would like to hear my “phenomenon” story and how anyone can accomplish more in your next 12 months go to http://www.brian.in12months.com

If you would like to learn from the same “masters” I learned from go to http://www.whatiused.com

Dan Kennedy and Bill Glazer Have allowed me to give you What many call the MOST INCREDIBLE FREE GIFT EVER.. Check it out at http://www.freegiftfrom.com/briansacks

NOW LEAVE YOUR FEEDBACK AND COMMENTS … I READ THEM ALL !

PPPPPS— If you haven’t checked out the video on the right go ahead and view it now.. It’s only about 4 minutes but it will tell you why you should listen to what I have to say.

A LESSON AND AN OPPORTUNITY….

October 6, 2008

—– FOR PROFIT AND WEALTH SUBSCRIBERS ONLY ——-

 I wanted to take a minute to share
a great marketing lesson you can use immediately. I also want
to share an opportunity with you to grow your business.

FIRST THE LESSON…
The biggest adult holiday of the season is approaching in the next
few weeks. Believe it or not the biggest holiday is not Thanksgiving,
Christmas, 4th Of July or any of the other ones you might think of.

IT IS HALLOWEEN
And it is your opportunity to use it in your advertising and
marketing. So let me give you some examples.

1. You can use the Headline: IT SCARES ME TO THINK THAT YOU HAVE
NOT YET_______.

2. You can use black and orange envelopes for your marketing pieces
so that they tie into the holiday and get opened. Rememberm,if
your marekting pieces don’t get opened they can’t work !

3. Offer a 31% discount on your product or service.

4. Give out free pumpkins to all who visit your business or office.
   and let the media know so you can get some FREE/PR

Now The Opportunity….

IT SCARES ME TO THINK THAT YOU WILL NOT HAVE THE TOOLS YOU NEED
TO GENERATE NEW BUSINESS INSTANTLY WITH LITTLE OR NO COST..

Details on this event are available at:
http://profitandwealth.com/webinars/2008-10-14

Dedicated To Increasing Your Profits and Wealth,
Brian Sacks
PS- The event is almost sold out since only 25 seats are available.. check it out

and see if you think you would benefit from it and while you’re reading

it look for the BIG MARKETING LESSON …

http://profitandwealth.com/webinars/2008-10-14

Profit Stimulator # 2— Give Them A Reason….Scarcity

October 3, 2008

Tired of prospects who just want to “THINK IT OVER?” That response used to frustrate the heck out of me. THey are really saying that you have not given them a sufficient reason to buy NOW…

KEY WORD IS NOW !

When people need to “Think it Over” most likely you will not see them again. Not always– some people are just too analytical.. But if I offered you a ten dollar bill and told you could buy it for 2.00 than I am sure you would take me up on it assuming you believed it was a real deal and I told you why I was making such a deal…

LESSON # 1— review what you are offering and make sure you are providing OBVIOUS value
Your offer needs to be a “no -brainer”

Lesson # 2 - It must be believable… if it sounds too good to be true and you haven’t explained why you are doing it people will simply not believe you … everyone has their SCAM radar on..

NOW HERE IS THE BIGGEST LESSON ON THIS TOPIC
YOU NEED TO USE SCARCITY– that means if they don’t do it NOW they will lose the opportunity. Again - you need to tell them why and it must be believable.

Here are 2 ways to use scarcity
1. Time deadline
2. Limited quantity of a bonus or giveaway

Want to see how I used this priniciple go to
http://profitandwealth.com/webinars/2008-10-14

This is a letter for a teleclass called
11 FREE/LOW COST WAYS TO GENERATE NEW BUSINESS …. INSTANTLY !

Start putting scarcity into all of your promotions and you will STOP hearing I need to think it over.

Dedicated To Increasing Your Profits and Wealth,
Brian Sacks

PS- Leave me your comments - I read them all.
PPS- IT might be too late but if you want to check out the
details on this teleclass go to

http://profitandwealth.com/webinars/2008-10-14

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