It’s become a habit in our household to watch Undercover Boss every Sunday night. This is a great show that has the owners of big companies going to work in the field. Employees don’t know they are the boss so the owners are able to get a good feel for what is REALLY happening.

YOU SHOULD BE DOING THIS TOO !!!!

It doesn’t matter what business you are in — you should be doing exactly the same thing. Call and act as if you are a customer. Show up unannounced. Send in an order using a friends address and ifo…
You need to see and hear and feel the way your own customers do!

TRUST BUT VERIFY – I am not sure who first said this – must have been a politician during the cold war but it is definitely something I have lived by in business and you should to…
Goes hand in hand with you MUST INSPECT WHAT YOU EXPECT. I think I first heard that one from Dan Kennedy.

Dedicated To Your Profits and Wealth,

Brian Sacks

PS- If you know someone who would benefit from reading Think and Grow Rich and The Science of Getting Rich send them over to www.profitandwealth.com/free

PS # 2 – -would love your thoughts on this topic- leave them below

PS# 3- While cleaning my office I came accross 12 copies of the THE PHENOMENON – How to accomplish more in the next 12 months than you have in the past 12 years.

This DVD is no longer offered for sale anywhere yet it contains the secret success “triggers”  I have used along with thousands of others who invested in this program. It was written by Dan Kennedy himself and features my story along with the succes stories of almost 2 dozen other successful entrepeneurs.

If you are interested in learning these secrets send a check for $97.00 to Brian Sacks
1498 Reisterstown Road Suite 256
Baltimore Maryland 21208

and I will ship it right out to you-=

NOTE: I can only do this on a first come first served basis so if you are too late I will simply tear up your check and send it right back.

There are only 12 copies left ! and if at anytime you feel it didn;t deliver what’s promised send it back for a full no hassle refund…

BTW- makes a great gift — it’s a life changer- was for me@

Looking around at my friends, clients and the country at large it seems as if everyone is honkering down and waiting for things to get worse.
Personally I believe it will get a lot worse before it can get better– alot more homes will be foreclosed..

Alot more businesses will close and alot more people will lose their jobs.

NO–I AM NOT TALKING DOOM AND GLOOM HERE

In fact quite the opposite– I believe you can only choose to be a victim. I think my Friend and Success Coach Lee Milteer is the one who coined that phrase.

BUT– Here’s what’s disturbing.
YOU CAN’T WIN BY PLAYING NOT TO LOSE !!!!!

Please take a minute and re-read that- think about it- dwell on it for a few minutes.. really ! It’s that important. SO many have stopped being offensive in their business and personal lives and are now fully ion their foxholes with helmets on waiting for the next attack!

CAN”T WIN THAT WAY!

Do you know that more millionaires were created during the great depression than any time before it. IN every single economic downturn there are new millionaires created.

Now don’t get me wrong! I am not suggesting casting prudence to the wind . But I am suggesting that you keep on your game. Even think about a new one like I have…. and go do it.

WHAT?
For those of you who don’t know me yet ( we just had several hundred new subscribers in the last 30 days) I spent 25 years as an originator, mortgage company owner — trainer- speaker -success coach and consultant.

I don’t need to tell you what’s happening in the mortgage industry right?But I have started a new company to profit from the situation and invest in these defaulted notes..

Over the last 3 weeks we have raised close to 3 million dollars — By being positive- By knowing what we are doing–
BY PLAYING OFFENSE NOT DEFENSE !!!!!

See-  you can’t win by playing not to lose….

I am also in the process of launching a new business in the food /restaurant area.. Sounds crazy I know—

I have no restaurant experience-
I have no ideas how to cook– or even how the equipment works.
BUT -( THINK ABOUT THIS ) I have surrounded myself with oeple who do know!

WHAT’S MORE IMPORTANT is that I know how to market… and I know how to get some FREE PR for our business.
It’s a new concept– big in LA — Big in New York and soon to be BIG In MARYLAND…

YUP — I am launching this business in the next 60 days during the worst economic downturn this country has ever seen… and I’ll share the details in future posts… I see it as an 8 figure business in the next 5 years..

SO NOW IT COMES DOWN TO YOU AND WHAT YOU ARE DOING?

Only you know the answer- but if you are playing defense an dhoping NOT to lose– you won’t win.. So just switch the equation..

Start playing to win —– and you will

Leave your thoughts below and feel free to pass this on to anyone you think would benefit from it

Dedicated To Your Profits and Wealth,

Brian Sacks

PS– see the stars above this post? Click on them and rate it..just takes a second.. And if you know someone who would benefit from reading think and grow rich and the science of growing rich ( 2 classics)  Send them over to www.profitandwealth.com/free so they can get their copy and you can look like a hero!

PPS- I have had several requests for private consultations from some of our subscribers- The schedule is pretty packed but if you are interested please send an e-mail to brian@profitandwealth.com and someone from my staff will get back with you..

Scott Brown just won the Mass Senate Seat?  This is not a political statement but there is a lesson… and you can use it in your business.

WHY DID SCOTT BROWN WIN?

I am sure there a lot of reasons but I am NOT going to do a political analysis so relax. But what seems very obvious is

– His opponent took her win for granted.
- She seemed to be out of touch with what the “people” wanted.
- He harnessed the power of what his people wanted and exploited it.

THAT IS EXACTLY WHAT YOU NEED TO DO WITH YOUR MARKETING !

1. Never take your clients for granted- too many others are trying to steal them from you — especially now. Give them special discounts for being loyal. Communicate with them regularly by mail and on-line.

2. LISTEN: to what they want and then give it to them the  way they asked for it. DON”T THINK THIS IS TOOOOOOOOO SIMPLE ….

One of the most powerful copywriting and sales strategies is to use your buyers exact words- repeated back to them when offering them your product or service.

3. Create a discussion and controversy around you.. People love controversy.

Years ago I listened to a tape by the great copywriter Gary Halbert

He asked– Would you rather have a starving crowd or the best burger in town.

Of course it’s the starving crowd– and that’s what Scott Brown harnessed.

NOW go see what your crowd is starving for– find it- and offer it to them using their own words to sell it to them..

Dedicated To Increasing Your Profits and Wealth,

Brian Sacks

PS # 1- In my last post below I mentioned the 13 Phenomenon Dvds… They are all gone.. but I found 4 more buried in a cabinet under my secretaries desk. Still unwrapped. The Phenmenon is the answer to THE SECRET which leaves most people just feeling good with no real way to profit from that feeling– no real course of action to take..

If you want one of these 4 send a check for 97.00 to me and I’ll get it right out to you .. send it to brian sacks 1498 reisterstown rd suite 256 Baltimore Maryland 21208– if you ever fell it didn’t help you just send it back for a full refund… 

PS# 2- What do you think of this post? Rate it above by hitting the stars and make sure to leave your comments below

Know someone who would profit from the 2 top success classics of all time? Send them to www.profitandwealth.com/free

nothing to buy– no strings attached

This is the time of year when many have put goals together and are working towards them ( I HOPE)
I had  a conversation yesterday with someone during a consultation who just isn’t getting closer to their goal.

THEY HAVE READ THINK AND GROW RICH- THEY HAVE READ THE SECRET AND SEVERAL OTHER BOOKS AND COURSES….

They just can’t seem to get closer… IS THIS YOUR ISSUE TOO?

IT was mine for a while– then something hit me.

YOU CAN”T JUST THINK POSITIVELY— YOU CAN”T “JUST”
THINK AND GROW RICH…

There are other actions and thoughts as well as processes that must occur for you to really get where you want/need to be.

A few years ago I was in a partnership with Bill Glazer and Dan Kenendy and we produced a limited run video Called

THE PHENOMENON — how to accomplish more in the next 12 months than you have in the past 12 years. I must tell you — for me and thousands of others it was the “MISSING PIECE”

INSTEAD OF JUST TELLING YOU TO THINK POSITIVELY IT ACATUally provides  the tools to accomplish your goals and get all that mental “debris” that is holding you back out of the way once and for all.

A few days ago I was cleaning out my office closet and found about 13 copies of this program just sitting there collecting dust.

IMPORTANT: this program is no longer for sale….
But I thought I would offer them to you on a first come- first served basis.

There are almost 2 dozen participants in the video -myself inlcuded and dozens of tactics for you to use immediately.
SO HERE”S THE DEAL… if you are interested  send a check to

Brian Sacks
1498 Reisterstown Rd Suite 256
Baltimore Maryland 21208
for  $97.00 plus 10.00 shipping and handling and I will ship one of the copies out to you overnight so you can start using it immediately to achieve your goals– just like I have.

Once they are gone– they are gone!

Dedicated To Increasing Your Profits and Wealth,
Brian Sacks
PS # 1 – I have lots of things I discovered in that closet
and I ‘ll tell you more about them in upcoming posts

PS# 2- If you feel this program isn’t for you ( at any time)
just send it back for a full refund — no hassles- no questions

PS# 3 since I have such a small supply ( just 13 copies) I can only let them go on a first come first served basis
IF they are gone when your check arrives – I will tear it up
and mail it right back to you…

Sounds like a strange title I know but let’s break them down so we can see a lesson here in success thinking.

THE CHEESEBURGER – not the healthiest choice.
The Fries- clog your arteries

Since it’s Jan its also the season of resolutions and one of the biggest is usually a new diet. The gyms are packed ( still early in the year)

But think about the title for a minute…  Go into any fast food place and you will see people eating all sorts of artery clogging food and then using sweet and low or having a diet soda.

Here’s what  I want you to think about…

WHAT ARE YOUR GOALS?
ARE YOUR ACTIONS CONSISTENT WITH YOUR GOALS?

Really put some time into this. It doesn’t only deal with food.

If you are selling a service or product are you doing what needs to be done marketing wise to achieve that goal?

If you “want” to be healthier are you doing things that will help or hurt your health?

Don’t dare disregard this because it sounds so simple.
IT IS A CRITICAL PIECE OF THE SUCCESS PUZZLE!

Dedicated To Increasing Your Profits and Wealth,

Brian Sacks

PS- what are your goals for the year? what are you doing to get there?

leave your comments below and please rate this article by hitting the stars above.

NOW GO GRAB A SALAD AND WATER !

Just got back from a trip to Florida to see my in-laws. We drove so I had alot of time to think back on 2009 and visulaize 2010.

CAME UP WITH 2 BIG IDEAS FOR YOU…

First- I want to finish off on the last post SHOULD YOU and A FORMULA

PRINT THIS OUT NOW !

Today is a great day to reflect on the previous year and PLAN out next year.
So here’s HOW TO PLAN

start by setting your goal… Income as well as personal.

Could be losing weight – could be income – could be spending more time with family- You know them better than me.

Now write them down.. It has been proven that writing it down enhances your chance of achieving them.

NEXT- plan how you will do it….
This is the missing piece of the puzzle for most people. They write the goal but rarely think through and plan out how they will achieve it. My job is to make sure that doesn’t happen to you.

IF IT’S A PERSONAL GOAL- think it through- If it’s spending more time with family than block those days in your planner NOW! In my case I block out every Monday and Friday  for long weekends for the whole year. Even if I don;t take them they are now available to me.

FOR INCOME- figure out what you want to make than plan out what needs to be done to get there.
EXAMPLE
If I want to make 100,000 and I sell a 2000 dollar “thing or service” that means I need to sell 60 of them..
YES– I KNOW THE MATH IS WRONG.. it should really be 50 not 60 but remember some things will be returned and some deals will fall thru.

NOW BREAK IT DOWN INTO A MONTHLY GOAL- so now we know we need to sell 5 units a month — slightly more than 1 a week.

HERE COMES THE HARD PART- to whom will you sell them and how will you attract those sales.. ( I’ll save that for another post)

Once a month you should check these stats to see if you are on track.
Did you make enough sales.
Which group bought>? Which did not?
What tactics worked? Which did not?

Now- don’t be tempted to say yes– that’s a great idea and move on.. DO IT!!!While it’s on your mind.. yes– right now– I’ll wait !

It really will be a game changer for you and might be that 1 BIG IDEA that allows you to finally get what you want.

In fact– before I move on– and now that you have it all written down take a second to think about what you do all day— and if it is CONSISTENT or INCONSISTENT with your written goals..

Are you going thru the McDonalds drive thru while hoping to lose 10 pounds.. ?

BIG IDEA # 2
I mentioned in the beginning of this post that I drove to Florida. On the way I saw 19 signs for South of The Border. For those of you who have never seen it well it’s hard to explain but basically think about the tackiest truck stop you have ever seen and you’ll come close.

But here’s the lesson– Starting at 183 miles from this place you start to see signs. All with different messages and hooks.. all trying to get you to stop. Some appealing to adults- some appealing to kids.

LESSON: Never stop at one marketing message and never have just one theme – You just never know what hot button will get you the sale — so use them all and use them all the time!!!!

Dedicated To Increasing Your Profits and Wealth,

Brian Sacks

PS- would love you to rate this post– and any others- just hit the stars under the headline. And of course you can leave your comments below
HAPPY NEW YEAR !

The next 2 weeks are a good time to reflect on the year and start putting some plans into place for next year.

THERE IS A BIG DEBATE AS TO WHETHER YOU should or shouldn’t have goals.. I have recently read 5 different books on this subject and they seem to be split 50/50

WHAT DO YOU THINK????

Leave your comments below..

Dedicated To Increasing Your Profits & Wealth,

Brian Sacks
PS- tommorow I will give you the formula I have been using and teaching for the past 25 years.. so stay tuned..

Know anyone who would benefit from reading 2 of the best wealth creation classics of all time? Send them to

www.profitandwealth.com/free

Do you say it enough? Most of us don’t. No — this is not some thanksgiving message. But saying THANKS is really important … especially for sales.

SAY THANKS WHEN:
- Some buys from you.
-Someone doesn’t buy from you.
-Someone hasn’t bought from you in a while.

This is really important to understand on a few different levels.

First- it’s just the right thing to do.. Most of us take our customers for granted which is a big mistake. Especially NOW!

Aside from the obvious reason so you can stay in touch.. Why not tell your previous customers that you miss them.. EVEN give them an incentive for coming back.

And those people who don’t buy from you this time… What about them. Why not take a second and thank them for the opportunity and stay in touch with them.

During my career as an originator I can’t tell you how many Realotrs told me to get lost… But I just kept thanking them and returning agian and again.  GUESS WHAT– I earned most of their business.

WHY?
Some just admired my persistence. Others just weren’t ready for me yet… The person they were using was just fine.. UNTIL that one day when that person messed up and there I was ready to earn their business.

Don’t be fooled by thinking this is just important for a service business. IT applies to all businesses.

People say to me all the time “you didn’t have to do that”

MY RESPONSE IS ALWAYS THE SAME– “Yup- you’re right . I didnot have to do that- but isn’t that what makes it special….”

Now STOP and THINK about how you can start using this idea. TODAY !!! in your business to generate more sales..IN fact you might even want to stop what you are doing and make that list and buy the cards and stamps so you can have them out before the end of the week.

Dedicated To Increasing Your Profits & Wealth,

Brian Sacks

PS- know someone who would benefit from Think and Grow Rich and The Science of Getting Rich? Of course you do !

Send them over to www.profitandwealth.com/free and be sure to leave your comments below. In fact – take a few minutes and look at some of the previous posts – -there’s a ton of great info right at the click of your mouse.

I’m going to keep this one short but go ahead and grab a paperand a pen.

READY?

Write down your goal..

Now write down what you are doing each day…

Look at the two lists and see if what you are doing is consistent with getting you to your goals..

IF YOU ARE LIKE MOST PEOPLE -than you are NOT!

So be consistent- each day do something that will get you closer.

FOR EXAMPLE- I just found out that one of my businesses is inconistent with the lifestyle I want to lead ( alot of foreign travel) so I am closing the business.

What about you?

Brian

PS- know anyone who is struggling? Send them the 2 wealth creation classics available at www.profitandwealth.com/free

Go ahead and leave your thoughts below and if you are one of our hundreds of new subscribers go ahead and read some of the previous posts as well..

Would you be interested in a weekly profit and wealth stimulator that you could implement .. what if I threw in a monthly q and a call as well..

What would that be worth to you? tell me below

As usual this morning I went to get my cup of DD coffee and read the paper. And as usual- DD had a sign out front offering free coffee to police officers.

THEY DO THIS REGULARLY – for teachers- firemen, soldiers and any other public servant..

AND IT’S VERY VERY SMART FOR A NUMBER OF REASONS.

1. If your business is struggling try to get people in the door. EVEN if you are giving something away you are hopefully gaining a customer. AND that customer is likely to tell their friends.

2. This is a great way to GET FREE PR for your business.

3. The police officers that come in and get free coffee will also mostlikely BUY a doughnut- bagel or other item.

4. The promotion is for a fixed period of time but once that person comes in 3-4 times it now becomes a habit with them and they will liekly continue to come in and buy.

I KNOW YOU ARE A SERVICE BUSINESS — SO HOW CAN YOU DO THIS?

How about getting with the PTA of your school- or the police and fire departments.. or any other group for that matter and offer a % of your fees to their charity- like the fallen firefighters or police officers.
Or the school or religous instituions groups.

FOR EVERY LOAN WE CLOSE- OR RETURN WE PREPARE ( YOU NAME THE SERVICE)  X % – Or a set dollar figure is donated.

TRY IT — it sure beats doing nothing and the PR and GOODWILL You get from it is awsome and of course very very profitable.

Dedicated To Increasing Your Profits and Wealth,

Brian Sacks

PS- who do you know that would benefit from reading THINK AND GROW RICH? everybody right? send them to

www.profitandwealth.com/free and tell them it’s a gift from you

NOTHING TO BUY even if you wanted to…

BTW– what do you think? leave your comments below and if you are new to the community go ahead and check out some of the previous posts. I know you will enjoy them