MOTIVATIONAL QUOTE

RESOURCE OF THE WEEK

In this article I would like to just focus on what we say to ourselves. There are numerous courses out there that can help you communicate better with others.

But I will share one key that has helped me over the years in the GROW YOUR PROFITS SECTION BELOW.

The conversations we have in our brains everyday would shock us if we stopped and recorded them. I have found that there are 2 types of people in the world.

The first looks at every obstacle and opportunity and immediately thinks about all the reasons it can’t happen. All the things they lack. All the downsides.

The second sees the same opportunity and thinks about all of the obstacles as well. Then they determine to learn and succeed.

Please don’t confuse this with optimists and pessimists. That’s not what this is about. It’s much worse than that.

Then determine to do whatever you need to do to succeed.

Funny story- I was what you might call a math “dunce” in school. I was totally intimidated by math and simply said “I am bad at math.” Then for the next 26 years I spent my life attached to a calculator working in mortgages/real-estate finance and became one of the top lenders and trainers in the country.

If I can – You can too !

Everything I read is non-fiction mostly business related on topics such as persuasion , salesmanship, and of course marketing. 

I am often frustrated by many authors who take 100-150 pages to get to their major point or item to be learned. 

So I found a resource you might want to check out too.

It ‘s called 100 must reads and you can check it out at  http://www.100mustreads.com

It’s a great source for filtering down the important points and takeaways so you can start implementing them.  

There’s no point in reading if you aren’t going to impelement and this makes that important task much easier .

http://www.100mustreads.com

Brian Recommends

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HOW TO “REALLY” USE FACEBOOK

One of the newest tools I am offering my clients at Trackable Results are webinars.

People who buy from you must

Know

Like

Trust You

Before they can buy from you. I am now experimenting with a new tool that lets me do webinars right on my facebook page. This allows me to instantly invite my friends and have my friends invite their friends.

DO YOU SEE THE POWER IN THIS?

Here’s a link to the resource called FBWEBINARS

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You hear so much about viral marketing but many have no idea how to use it in their business.

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In the Motivational Quote and article section above I promised you that I would address the second half of Tony Robbins quote-

How You Communicate With Others.

Years ago I worked in a shoe store. I was around 15 years old but realized that sales was going to be my profession. The store I worked in at the time was in a neighborhood that was clearly in transition.

During the day all of the “rich” people shopped in the mall and at night all of the new residents of the area, who were lower-middle class came in. It was almost as if it was a change of shift at a manufacturing plant.

After a few weeks I created my “Wrap.” You know, the sales pitch you give. But what I quickly realized is that I had to tailor it to these 2 different groups.

YOU NEED TO SPEAK TO YOUR CUSTOMER: The key word here is TO.

Not at your customer-

Not up to your customer.

Not down to your customer.

THE DEER IN THE HEADLIGHTS SYNDROME

Have you ever looked at your client and seen that blank stare- You know- Just like a deer in the headlights who is blinded.

Years ago a company contacted me and offered me a sophisticated computer program that showed the tax benefits of homeownership , how much equity was being built , and 12 pages of various program options for my mortgage clients.

They were totally confused when I told them to get lost  and that I would never ever use or endorse such a program.

WHY?

Because I wanted to build a relationship with my borrowers and speak to them…. Not at – Not Down- Not Up !

They won’t admit they don’t understand it – they’ll just leave and not come back.

TAKEAWAYS

Some of your clients don’t understand your sophisticated language and you must dumb it down for them and simply give them the facts and how it will impact them.

They are not impressed with your fancy language and don’t understand it. They don’t understand your industry jargon.  It doesn’t make you look smart – Instead it makes them feel stupid and confused.

DO YOU KNOW WHAT A CONFUSED PERSON DOES IN A SALES SITUATION?

If you guessed nothing you are correct. Make sure you tailor your presentation to the person and their ability to understand and act on what you are saying!!!!!

What do you think? Leave your comments at: http://profitandwealth.com/making-this-mistake-2

Tell a friend:

Stuck in your business? Need help?

Send me an e-mail tobrian@profitandwealth.comlet me know your issue and my staff will schedule a short call with you if they feel we can help.

NOTE:Your investment will be $250.00 per 30 minute session and if you feel we have not helped you solve your issue after the call then we will refund every penny before the session ends. 

We have created dozens of million dollar business in these sessions- ! Will you be our next success story?